Coghead Overview 21 Aug08
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Coghead Overview 21 Aug08



This is brief introduction of Coghhead PaaS Services that capitalize on Intalio|BPP

This is brief introduction of Coghhead PaaS Services that capitalize on Intalio|BPP



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Coghead Overview 21 Aug08 Coghead Overview 21 Aug08 Presentation Transcript

  • Company Overview Paul McNamara
  • Perimeter applications in the enterprise Well served core Poorly served perimeter SCM CRM ERP
  • Barriers at the edge
      • Price sensitivity
      • High degree of customization required
      • Dynamic and evolving requirements
      • Users outside of network boundaries
  • Perimeter applications in the enterprise
    • Perimeter HR Solutions
    • training/certification mgmt
    • succession mgmt
    • evaluation mgmt
    • Departmental Operations Solutions
    • Vacation scheduling
    • Seminar & presentation mgmt.
    • Equipment tracking
    • Procedures tracking
    Branch office or affiliate solutions
    • Perimeter SCM Solutions
    • shipping security mgmt.
    • Small vendor delivery mgmt.
    • Perimeter CRM Solutions
    • help desk
    • incident mgmt
    • sales perf mgmt.
    Supply Chain Partner Solutions SCM CRM ERP
  • Coghead -- Platform-as-a-Service
    • 100% web-based application platform
    • Ideal for extending IT to the edge of the enterprise and beyond
      • Fundamentally change the application value equation
      • Expand the definition of developer
      • Enable new distribution economies
  • Case Study: Ericsson
    • The Need
      • Succession Planning/Performance Management (Change Management)
      • Integration of New Leaders
      • New methodology for Ericsson
    • Timeline
    • Cost Comparison
    6 weeks 6 weeks End of Year 2009 Development Pilot (20 Users) 200 users 300 +/-users (1) Application is owned by Solution Provider and can be re-sold to other customers (2) Application owned by customer Using Coghead (1) Using Traditional Means (2) Development Cost $35K (funded by Solution Provider) $300K Development Time 6 Weeks 18 Months Deployment Cost Capital Equipment $0 $25K Deployment/Qualification $0 $25K Recurring IT Charges $4,500/mo $5,000/mo ========= ========= Lifetime Costs $162,000 $530,000
  • How We Do It: The Coghead Platform
      • Powerful features
      • Forms interface
      • Data management layer
      • Business logic/process layer
      • Integration layer
    • Hosted on
    • 100% Web-based
    • Accessible to a broad range of developers
    All-in-one application environment
  • Expanding the Definition of “Developer” ISV Developers < 1 M High-Level SI and IT Developers 4-6 M Independent Web and App Developers 5-10 M Super Users > 20 M (High Growth) Business Internet Users > 500 M Source: Evans Data,, others Traditional Developers Coghead Developers
  • PaaS: A Rapidly Growing Market
    • Software-as-a-Service (SaaS) 1 :
      • 5 percent of business software revenue in 2005
      • 25 percent by 2011.
    • Platform-as-a-Service (PaaS) is an emergent category that will play a pivotal role in the growth of SaaS 2
      • PaaS Market = $5B to $11B by 2012
      • PaaS development -- 50% to 70% more productive
    1. Gartner, Inc., 09/28/2006 2. McKinsey & Co., April 2008 3
  • Our Business Model
    • Use applications
    • From directory
    • Created from scratch
    • Develop applications
    • For yourself
    • For others
    Single User Account Free Multi-User Account Extend capabilities to groups Monthly Subscription
  • How It Works Partner Account Solution Provider Amazon Coghead Traffic and Leads Marketing Programs Customer Accounts AdWord Manager (future) Issue Tracker Lead Tracker Pricing Configurator Account Provisioning Target Market Third Party Marketplaces Third Party Marketplaces Third Party Marketplaces Third Party Marketplaces Third Party Marketplaces
  • The Partner Value Equation
    • Target: existing SI/ISV networks
    • 200,000 firms in North America
      • Typically employ tier 2/3 developers
      • Have customers
      • Vertically or geographically focused
      • Most sell project based engagements
    • Our Value:
      • Transform your business – Become a SaaS Solution Provider
        • Platform suited to tier 2/3 developers
        • Zero Infrastructure, web-scale distribution
        • More efficient way to acquire and manage customers
  • Thank You Visit us on the web: Greg’s and Paul’s Blog:
  • Architecture Database (Xquery) Compute, Storage, & Network Infrastructure Outbound Service Process (BPEL from Intalio) Core Services Inbound API Embedded gadgets, custom web applications External Service Amazon Coghead Amazon Web Services
    • Coghead Console
    • End user interface
    • Dev tools
    • Admin tools
    Admin Services (Users, Permissions) Account Mgmt. & Billing App Mgmt Services Integration Services