Company Overview Paul McNamara

Perimeter applications in the enterprise Well served core Poorly served perimeter SCM CRM ERP

Barriers at the edge Price sensitivity High degree of customization required Dynamic and evolving requirements Users outside of network boundaries

Price sensitivity

High degree of customization required

Dynamic and evolving requirements

Users outside of network boundaries

Perimeter applications in the enterprise Perimeter HR Solutions training/certification mgmt succession mgmt evaluation mgmt Departmental Operations Solutions Vacation scheduling Seminar & presentation mgmt. Equipment tracking Procedures tracking Branch office or affiliate solutions Perimeter SCM Solutions shipping security mgmt. Small vendor delivery mgmt. Perimeter CRM Solutions help desk incident mgmt sales perf mgmt. Supply Chain Partner Solutions SCM CRM ERP

Perimeter HR Solutions

training/certification mgmt

succession mgmt

evaluation mgmt

Departmental Operations Solutions

Vacation scheduling

Seminar & presentation mgmt.

Equipment tracking

Procedures tracking

Perimeter SCM Solutions

shipping security mgmt.

Small vendor delivery mgmt.

Perimeter CRM Solutions

help desk

incident mgmt

sales perf mgmt.

Coghead -- Platform-as-a-Service 100% web-based application platform Ideal for extending IT to the edge of the enterprise and beyond Fundamentally change the application value equation Expand the definition of developer Enable new distribution economies

100% web-based application platform

Ideal for extending IT to the edge of the enterprise and beyond

Fundamentally change the application value equation

Expand the definition of developer

Enable new distribution economies

Case Study: Ericsson The Need Succession Planning/Performance Management (Change Management) Integration of New Leaders New methodology for Ericsson Timeline Cost Comparison 6 weeks 6 weeks End of Year 2009 Development Pilot (20 Users) 200 users 300 +/-users (1) Application is owned by Solution Provider and can be re-sold to other customers (2) Application owned by customer Using Coghead (1) Using Traditional Means (2) Development Cost $35K (funded by Solution Provider) $300K Development Time 6 Weeks 18 Months Deployment Cost Capital Equipment $0 $25K Deployment/Qualification $0 $25K Recurring IT Charges $4,500/mo $5,000/mo ========= ========= Lifetime Costs $162,000 $530,000

The Need

Succession Planning/Performance Management (Change Management)

Integration of New Leaders

New methodology for Ericsson

Timeline

Cost Comparison

How We Do It: The Coghead Platform Powerful features Forms interface Data management layer Business logic/process layer Integration layer Hosted on Amazon.com 100% Web-based Accessible to a broad range of developers All-in-one application environment

Powerful features

Forms interface

Data management layer

Business logic/process layer

Integration layer

Hosted on Amazon.com

100% Web-based

Accessible to a broad range of developers

Expanding the Definition of “Developer” ISV Developers < 1 M High-Level SI and IT Developers 4-6 M Independent Web and App Developers 5-10 M Super Users > 20 M (High Growth) Business Internet Users > 500 M Source: Evans Data, PewInternet.org, others Traditional Developers Coghead Developers

PaaS: A Rapidly Growing Market Software-as-a-Service (SaaS) 1 : 5 percent of business software revenue in 2005 25 percent by 2011. Platform-as-a-Service (PaaS) is an emergent category that will play a pivotal role in the growth of SaaS 2 PaaS Market = $5B to $11B by 2012 PaaS development -- 50% to 70% more productive 1. Gartner, Inc., 09/28/2006 2. McKinsey & Co., April 2008 3

Software-as-a-Service (SaaS) 1 :

5 percent of business software revenue in 2005

25 percent by 2011.

Platform-as-a-Service (PaaS) is an emergent category that will play a pivotal role in the growth of SaaS 2

PaaS Market = $5B to $11B by 2012

PaaS development -- 50% to 70% more productive

Our Business Model Use applications From directory Created from scratch Develop applications For yourself For others Single User Account Free Multi-User Account Extend capabilities to groups Monthly Subscription

Use applications

From directory

Created from scratch

Develop applications

For yourself

For others

How It Works Partner Account Solution Provider Amazon Coghead Traffic and Leads Marketing Programs Customer Accounts AdWord Manager (future) Issue Tracker Lead Tracker Pricing Configurator Account Provisioning Target Market Partner.com Third Party Marketplaces Third Party Marketplaces Third Party Marketplaces Third Party Marketplaces Third Party Marketplaces

The Partner Value Equation Target: existing SI/ISV networks 200,000 firms in North America Typically employ tier 2/3 developers Have customers Vertically or geographically focused Most sell project based engagements Our Value: Transform your business – Become a SaaS Solution Provider Platform suited to tier 2/3 developers Zero Infrastructure, web-scale distribution More efficient way to acquire and manage customers

Target: existing SI/ISV networks

200,000 firms in North America

Typically employ tier 2/3 developers

Have customers

Vertically or geographically focused

Most sell project based engagements

Our Value:

Transform your business – Become a SaaS Solution Provider

Platform suited to tier 2/3 developers

Zero Infrastructure, web-scale distribution

More efficient way to acquire and manage customers

Thank You Visit us on the web: www.coghead.com Greg’s and Paul’s Blog: www.cogblog.com

Architecture Database (Xquery) Compute, Storage, & Network Infrastructure Outbound Service Process (BPEL from Intalio) Core Services Inbound API Embedded gadgets, custom web applications External Service Amazon Coghead Amazon Web Services Coghead Console End user interface Dev tools Admin tools Admin Services (Users, Permissions) Account Mgmt. & Billing App Mgmt Services Integration Services

Coghead Console

End user interface

Dev tools

Admin tools