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Hauksson   seo competitive analysis - final
 

Hauksson seo competitive analysis - final

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Slides from a session done at the SES NY 2012

Slides from a session done at the SES NY 2012

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  • Competitive Analysis is one of the most important and informative components of an SEO strategy. Your competitors are a wealth of free information. From determining which links are providing your competitors with the most value, to deciphering what their most profitable keywords are, with the right systems in place you'll be able to capitalize on their mistakes and learn from their successes.This session will cover:On-site competitive analysis: Analyzing the structure of your competitors websites, the keywords they are targeting and how they are optimizing their content.Off-site competitive analysis: Analyzing how they are participating in key social networks, what their link building strategy is and which content has performed the best/worst for them.Competitor monitoring: What types of trends should you be on the lookout for? What tools are best for keeping track of what your competitors are doing?
  • By crawling their site with a tool like Zoom Search Engine you can compare your site against the competition – See how various aspects influence visibility.
  • What files are “crawlable” and do they play a role when it comes to Organic?
  • Understanding the dynamics of your competitors assets is crucial giving you competitive advantage
  • And then there is the brain

Hauksson   seo competitive analysis - final Hauksson seo competitive analysis - final Presentation Transcript