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Earned Link Building
Do we need to be special?
Kristjan Mar Hauksson
Smfb.com
COO

London • 10–13 February 2014 • #SESLON ...
London | 10–13 February 2014 | #SESLON | @SESConf
@optimizeyourweb

What do I know?
• Kristján Már Hauksson
– COO SMFB Eng...
London | 10–13 February 2014 | #SESLON | @SESConf
@optimizeyourweb

Link-building Thoughts…
• 1999 – 2005
– Link Exchange,...
London | 10–13 February 2014 | #SESLON | @SESConf
@optimizeyourweb

Geox
London | 10–13 February 2014 | #SESLON | @SESConf
@optimizeyourweb

Volvo Trucks
London | 10–13 February 2014 | #SESLON | @SESConf
@optimizeyourweb

Then there is this
So?
London • 10–13 February 2014 • #SESLON @SESConf
Thanks
Kristjan Mar Hauksson
kmh@smfb.com

London • 10–13 February 2014 • #SESLON @SESConf
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Earned Link Building SES London 2014

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Filthy Linking Rich: Driving the Right Traffic to your Site
Link building is a core component of SEO. You still need links in order to rank well and drive targeted traffic. This session will cover how links currently influence the algorithms, and will show you how to build links through social media and content generation. It will also address:

Free and paid linking tools.
Issues that may affect how your pages rank.
Foundational, media, and universal link-building tactics

Published in: Education
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Transcript of "Earned Link Building SES London 2014"

  1. 1. Earned Link Building Do we need to be special? Kristjan Mar Hauksson Smfb.com COO London • 10–13 February 2014 • #SESLON @SESConf
  2. 2. London | 10–13 February 2014 | #SESLON | @SESConf @optimizeyourweb What do I know? • Kristján Már Hauksson – COO SMFB Engine – Been doing this for 15 plus years • Other: – – – – – – – – Married & five kids Specialize in Multilingual Internet Marketing Written two books about Internet Marketing Advisory board Bing Advertising Board of Directors SEMPO.org Google Certified Frequent speaker at conferences around the world Been quoted by Mashable, State of Search, Reuters , WSJ and more
  3. 3. London | 10–13 February 2014 | #SESLON | @SESConf @optimizeyourweb Link-building Thoughts… • 1999 – 2005 – Link Exchange, Email for a link, Directories, Blog Comments, Articles & Blog roles • 2006 – 2010 – Paid for links, Link Networks, Link bait, Guest blogging & Broken Link Building • 2011 - 2013 Press Releases, Blog Networks & Social Signal • 2014 …. Earned?
  4. 4. London | 10–13 February 2014 | #SESLON | @SESConf @optimizeyourweb Geox
  5. 5. London | 10–13 February 2014 | #SESLON | @SESConf @optimizeyourweb Volvo Trucks
  6. 6. London | 10–13 February 2014 | #SESLON | @SESConf @optimizeyourweb Then there is this
  7. 7. So? London • 10–13 February 2014 • #SESLON @SESConf
  8. 8. Thanks Kristjan Mar Hauksson kmh@smfb.com London • 10–13 February 2014 • #SESLON @SESConf
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