Tools to Enhance Your Web Analytics<br />Adam Proehl<br />Managing Partner<br />NordicClick Interactive<br />
Today’s Topics<br />
Types of Tools<br />
Free Tools<br />
http://bit.ly/7dJR<br />Getting to all the tools<br />/7dJR<br />
Promotions & campaigns – track everything<br />Google Analytics URL Builder: <br />/7dJR<br />
ShareThis<br /><ul><li>Metrics & Reporting
 Integrates with Google Analytics & Omniture
 Works well with email campaigns</li></ul>Price: Free<br />/ckKRrj<br />
Twitalyzer<br /><ul><li>Easy integration with Google Analytics
  Scored analysis of any Twitter profile.
Free & pro edition
 from Web Analytics Demystified</li></ul>Twitter users<br />/YiALR<br />
Excellent Analytics (Excel Plug-in)<br />Login, write new queries,  and pull saved ones directly from Excel<br />/IgZMN<br...
Snip-n-Tag (Firefox Add On)<br />- Shorten URL<br />(bit.ly, ow.ly, etc)<br />- Make it <br />trackable in Google<br />Ana...
Bit.ly Site<br />Tweet from<br />multiple accounts,<br />shorten URL’s ,and<br />get basic clickstats<br />from a browser<...
Outbound Link Tracking-  Google Analytics<br />Manually track pageviews on outbound links (i.e. Facebook fan page). <br />...
Browser Add Ons<br />
Enhances features and makes you more efficient: <br /><ul><li>Adds raw number of conversions of each goal to the Goal Conv...
Greater efficiencies with Google Website Optimizer
Enhances Entrance and Segmented Content Detail Reports
Adds new segments to the Dimension drop-down list, including source/medium, transactions, affiliation, search terms, searc...
Add business data notes to a profile<br />GA Business Notes<br />/9U9kzG<br />
Easily copy goals between profiles<br />Goal Copy Extension<br />/uQH2C<br />
GA? (Firefox Add on)<br />Make sure pages <br />you’re on are <br />properly tagged <br />with Google <br />Analytics. <br...
Better Google Anaytics (Firefox Add on)<br />Normal View (no add on)<br />With add on<br />/aGxUw6<br />http://bit.ly/3O0K...
Enhanced Google Analytics (Firefox Add on)<br />Detects unusual spikes in referring and keyword traffic<br />/awhnEs<br />
Keyword Ranking Tool<br /><ul><li>Find out where you rank on keywords that are driving traffic to your site.
Google, Bing, Yahoo</li></ul>Rank Checker (Firefox Plugin)<br />/eXzE0<br />
Browser Add Ons<br />
My Google Analytics<br />At a Glance Data<br />/d4xE98<br />
Analytics Helper<br />/66czND<br />
Quickly displays your site visit count in near realtime without logging in.<br />Google Analytics - Today visit count<br /...
<ul><li>On the spot data
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Tools to Enhance your Web Analytics

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Adam Proehl presentation at Online Marketing Summit Minneapolis June 25 2010

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Tools to Enhance your Web Analytics

  1. 1. Tools to Enhance Your Web Analytics<br />Adam Proehl<br />Managing Partner<br />NordicClick Interactive<br />
  2. 2. Today’s Topics<br />
  3. 3. Types of Tools<br />
  4. 4. Free Tools<br />
  5. 5. http://bit.ly/7dJR<br />Getting to all the tools<br />/7dJR<br />
  6. 6. Promotions & campaigns – track everything<br />Google Analytics URL Builder: <br />/7dJR<br />
  7. 7. ShareThis<br /><ul><li>Metrics & Reporting
  8. 8. Integrates with Google Analytics & Omniture
  9. 9. Works well with email campaigns</li></ul>Price: Free<br />/ckKRrj<br />
  10. 10. Twitalyzer<br /><ul><li>Easy integration with Google Analytics
  11. 11. Scored analysis of any Twitter profile.
  12. 12. Free & pro edition
  13. 13. from Web Analytics Demystified</li></ul>Twitter users<br />/YiALR<br />
  14. 14. Excellent Analytics (Excel Plug-in)<br />Login, write new queries, and pull saved ones directly from Excel<br />/IgZMN<br />http://excellentanalytics.com/<br />
  15. 15. Snip-n-Tag (Firefox Add On)<br />- Shorten URL<br />(bit.ly, ow.ly, etc)<br />- Make it <br />trackable in Google<br />Analytics <br />-All in one interface<br /> from a Firefox sidebar <br />/bH9tYH<br />
  16. 16. Bit.ly Site<br />Tweet from<br />multiple accounts,<br />shorten URL’s ,and<br />get basic clickstats<br />from a browser<br />based interface. <br />*benchmarks only <br />against other bit.ly<br />URL’s. <br />http://bit.ly<br />
  17. 17. Outbound Link Tracking- Google Analytics<br />Manually track pageviews on outbound links (i.e. Facebook fan page). <br /><a href="http://www.example.com" onClick="javascript: pageTracker._trackPageview('/outgoing/example.com');"><br />/ox5yI<br />http://bit.ly/2SF3H5 <br />
  18. 18. Browser Add Ons<br />
  19. 19. Enhances features and makes you more efficient: <br /><ul><li>Adds raw number of conversions of each goal to the Goal Conversion tab on most reports.
  20. 20. Greater efficiencies with Google Website Optimizer
  21. 21. Enhances Entrance and Segmented Content Detail Reports
  22. 22. Adds new segments to the Dimension drop-down list, including source/medium, transactions, affiliation, search terms, search categories, and more.</li></ul>ROI Revolution<br />/aP71H<br />
  23. 23. Add business data notes to a profile<br />GA Business Notes<br />/9U9kzG<br />
  24. 24. Easily copy goals between profiles<br />Goal Copy Extension<br />/uQH2C<br />
  25. 25. GA? (Firefox Add on)<br />Make sure pages <br />you’re on are <br />properly tagged <br />with Google <br />Analytics. <br />/acWjkQ<br />http://bit.ly/2iprTo <br />
  26. 26. Better Google Anaytics (Firefox Add on)<br />Normal View (no add on)<br />With add on<br />/aGxUw6<br />http://bit.ly/3O0Kd5 <br />
  27. 27. Enhanced Google Analytics (Firefox Add on)<br />Detects unusual spikes in referring and keyword traffic<br />/awhnEs<br />
  28. 28. Keyword Ranking Tool<br /><ul><li>Find out where you rank on keywords that are driving traffic to your site.
  29. 29. Google, Bing, Yahoo</li></ul>Rank Checker (Firefox Plugin)<br />/eXzE0<br />
  30. 30. Browser Add Ons<br />
  31. 31. My Google Analytics<br />At a Glance Data<br />/d4xE98<br />
  32. 32. Analytics Helper<br />/66czND<br />
  33. 33. Quickly displays your site visit count in near realtime without logging in.<br />Google Analytics - Today visit count<br />/bbCFj0<br />
  34. 34. <ul><li>On the spot data
  35. 35. Great for meetings
  36. 36. Price - $0 - $7</li></ul>Analytics Apps - Mobile<br />
  37. 37. Paid Tools<br />
  38. 38. Site Scan GA from Epik One<br />Run a complete scan of all your website pages to check for GA code issues.<br />/635nI<br />
  39. 39. W.A.S.P (Web Analytics Solution Profiler)<br />De-Bug tagging issues on your pages<br />Covers over 120 tools including:<br /><ul><li>Google Analytics
  40. 40. Omniture Site Catalyst
  41. 41. Coremetrics
  42. 42. WebTrends
  43. 43. Many more</li></ul>/bPx3pC<br />
  44. 44. Crazy Egg<br />- Heatmapping<br />- Clicks by segment<br />- “Hidden Links”<br />- Extremely Visual<br />- Supplement, not replacement<br />- Site overlay on steroids<br />Price: Starting at $9/mo<br />www.crazyegg.com<br />
  45. 45. Advanced Analytics Tools<br /><ul><li>Session recording
  46. 46. Form Analytics
  47. 47. Heatmapping</li></ul>Cost: From $99/mo<br />www.clicktale.com<br />Click Tale<br />www.clicktale.com<br />
  48. 48. Shuffle Point<br />Automatically update: <br /><ul><li>Excel
  49. 49. PowerPoint
  50. 50. Google Gadgets</li></ul>www.shufflepoint.com<br />
  51. 51. Key Takeaways<br /><ul><li>Lot’s of great tools (free and paid)
  52. 52. Browser Add on’s can really enhance your analytics</li></li></ul><li>Resources<br />6 Tools Every Google Analytics User Should Have<br />http://bit.ly/XW2z<br />12 Useful Tools for Google Analytics Administration<br />http://bit.ly/9KOJ1e<br />Google Chrome Extensions (Google Analytics)<br />http://bit.ly/9MTJlf<br />Firefox Extensions (Google Analytics) <br />http://bit.ly/dyKOwu<br />
  53. 53. Thank You<br />Adam Proehl<br />adam@nordicclick.com<br />Twitter: @adamproehl<br />
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