Finding & Engaging Influencers: Best Practices
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Finding & Engaging Influencers: Best Practices

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Learn 6 best practices for finding and engaging with your top industry influencers.

Learn 6 best practices for finding and engaging with your top industry influencers.

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Finding & Engaging Influencers: Best Practices Finding & Engaging Influencers: Best Practices Presentation Transcript

  • Finding & Engaging Influencers: Questions / Methods / Practices Presented by: Adam Proehl @adamproehl
  • About Me • In Digital Marketing since 1998; specialize in complex & multichannel sales • Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis • Spoken at many industry conferences including Pubcon, SEMPO, eMetrics, B2B, OMS, SES, MDMA, BMA • Instructor at the Online Marketing Institute & University of San Francisco • Long Suffering Minnesota Sports Fan @adamproehl
  • Definition Source: Dictionary.com @adamproehl
  • Definition Source: Dictionary.com @adamproehl
  • Definition on Source: Dictionary.com @adamproehl
  • So This Is Really Nothing New @adamproehl
  • Magazine Ads Well, if it’s OK with the doctor… @adamproehl
  • Guerilla Marketing – Old School Weinermobile 1938 Goodyear Blimp 1925 @adamproehl
  • 6 Things to Think About @adamproehl
  • #1 Key First Questions @adamproehl
  • #1: Key First Questions • What is my business objective? • Types of influencers? Who are they? • What’s realistic? • Needs of customers • What will an “influencer” actually care about? @adamproehl
  • #2 Where to Look @adamproehl
  • #2 Where to Look A) Your own network & database @adamproehl
  • #2 Where to Look Example - Pinterest: www.pinterest.com/source/YOUR_DOMAIN.com @adamproehl
  • #2 Where to Look Example – Facebook: Know who’s checking in @adamproehl
  • #2 Where to Look Example – Email Database: • • • • Behavior Segments Engagement Interaction @adamproehl
  • #2: Where to Look B) Outside Influencers Example: Niche Industry Blogger @adamproehl
  • #2: Where to Look Example: Niche Industry Blogger Tool: Followerwonk • Bio Search • Influencers • “Wonk Score” • Good Starting Point • Geo @adamproehl
  • #2: Where to Look Example: Niche Industry Blogger “Pharmaceutical & Medical Device Packaging & Labeling” • Twitter Lists • G+ Circles @adamproehl
  • #2: Where to Look Example: Journalists More than 90% use Facebook, Linkedin, & Twitter Used to be free @adamproehl
  • #2: Where to Look Example: Journalists / Media / Bloggers Competitors @adamproehl
  • #2: Where to Look C) Chats & Forums List of Chats: http://bit.ly/ubtjt3 • Google Spreadsheet • Several lists floating out there • Participate • Create your own – topic related; no shameless pimping @adamproehl
  • #3 Make them feel special @adamproehl
  • #3 Make them feel special • Customer Loyalty • Nothing New @adamproehl
  • #3: Make them feel special Customer Loyalty Examples: @adamproehl
  • #3 Make them feel special • Customer Support • Again, Nothing New @adamproehl
  • #4 Think about the Rat’s _ss • Why should anyone care? • Will the right people care? • Does it solve anything? • Does it mean something to your intended audience? • Is it a shameless plug? @adamproehl
  • #5 Don’t Be a Social Media Douchebag Marketer @adamproehl
  • #5: No Douchbaggery • Nothing wrong with connecting • Nothing wrong with an ad or promoted post • Nothing wrong with an occasional pitch …but @adamproehl
  • #5: No Douchbaggery This is you: Until you prove yourself otherwise @adamproehl
  • #5: No Douchbaggery Tool: @adamproehl
  • #6 Think About “Who Influences the Influencer” @adamproehl
  • #6: Who Influences the Influencer? Why you should care: Someone else needs to think you’re great. @adamproehl
  • Tool: #6: Who Influences the Influencer? Foller www.foller.me @adamproehl
  • Thank You Adam Proehl adam@nordicclick.com @adamproehl @adamproehl