30 Social Media Tools<br />Adam Proehl<br />Managing Partner, NordicClick Interactive<br />@adamproehl<br />and how to use...
About Me<br />14 years of online marketing experience<br />Principle at NordicClick Interactive – a full service Digital M...
Agenda<br />30 Social Media Tools <br />28 free & 2 cheap (several are “freemium” model)<br />How they may apply to your b...
Notes<br />A gazillion social media tools out there<br />They come and go<br />No ONE tool does all<br />They’re only as g...
Uses for these tools<br />
Customer Support Tools<br />
Customer Support Tools<br />Large companies leveraging their online community to improve Customer Service: <br />2010........
Customer Support ToolsExample: GoMockingbird<br />Description:<br /><ul><li>Small Shop (2)
No big support budgets
They code</li></li></ul><li>Customer Support Tools<br />#1: Cheap Tool: UserVoice<br />Crowdsource market research<br />Se...
Customer Support Tools<br />#2: Customer Support Tool: Get Satisfaction<br /><ul><li>Moderator capabilities
Google Analytics Integration
3rd Party Logins</li></ul>Price: Starts free; $19/mo for cool stuff<br />www.getsatisfaction.com<br />
Customer Support Example: AT&T<br />
Customer Support Tools<br />#3: Free Tool: GeoTwt.com<br />Applications:<br /><ul><li>Delivery Services
Utilities
Franchises
Chains (retail, food, etc)
Service Industries</li></ul>www.geotwt.com<br />
Engaging Influencers<br />13<br /><ul><li>Finding
Reaching
Influencing</li></li></ul><li>The Keys<br />Who influences the influencer?<br />Whose message is he/she spreading now?<br ...
15<br />Engaging Influencers<br />#4 Free Tool: Followerwonk<br /><ul><li>Keywords
Twitter Users
Bio
Level of Influence
Name
Location</li></ul>www.followerwonk.com<br />
16<br />Engaging Influencers<br />#5 Free Tool: Foller<br />User Info<br />Topics<br />Hashtags<br />Mentions<br />Geograp...
#6 Free Tool: Mentionmap<br />17<br />Engaging Influencers<br />http://apps.asterisq.com/mentionmap<br />
Engaging Influencers<br />#7 Free Tool: Retweetrank<br />Simple Premise: <br />Who’s likely to get retweeted<br />www.retw...
Engaging Influencers<br />#8 Free Tool: TweetReach<br />Simple Premise: <br />How far will a tweet from this  user go?<br ...
Engaging Influencers<br />#9 Free Tool: KLOUT<br />Simple Premise: <br /><ul><li>Scoring Algorithm
Topics</li></ul>www.klout.com<br />
Measurements <br />
Measurements <br />Applications<br /><ul><li>Reputation Monitoring
Competitive  Analysis
Traffic Sources
Share metrics
Broadcast effectiveness
Integrated marketing metrics</li></li></ul><li>Measurements<br />#10 Free Tool: Snip-n-Tag<br />Shorten URL (bit.ly, ow.ly...
Measurements<br />#11 Free Tool: Twitter Sentiment<br />Quick Snapshot<br />Accuracy so-so<br />Manual Review<br />Good St...
Measurements<br />#12 Free Tool: Backtype<br />Engagement Comparisons Chart<br />Audience / Link Metrics<br />Free & Paid ...
Measurements<br />#13 Free Tool: Social Mention<br />Metrics<br />Multiple Platforms<br />Keywords<br />Hashtags<br />User...
Measurements<br />#14 Free Tool: Website Grader<br />SEO<br />Social<br />General Website Measurements<br />Competitive Co...
Measurements<br />#15 Free Tool: Metricly<br />Social Stats<br />Integrations (Analytics, CRM, email, etc)<br />Dashboard ...
Topics & Brands<br />
Upcoming SlideShare
Loading in...5
×

30 Social Media Tools and How to use them

1,010

Published on

Adam Proehl's presentation at Online Marketing Summit Seattle June 23rd 2011

There are hundreds of tools out there to measure social media, but how do you know which ones are right for you? In this session, you’ll review the top 20 and get tips on how and when to use them and how to interpret the metrics they provide. Then you’ll learn how to tie your measurement efforts back to business objectives so you can begin to determine your social media ROI.

Focus: B2B/B2C on Social Media

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,010
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

30 Social Media Tools and How to use them

  1. 1. 30 Social Media Tools<br />Adam Proehl<br />Managing Partner, NordicClick Interactive<br />@adamproehl<br />and how to use them<br />6/23/2011<br />
  2. 2. About Me<br />14 years of online marketing experience<br />Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis<br />Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA<br />All around “Data Driven Kinda Guy”<br />Unapologetic Viking Fan (glutton for punishment)<br />
  3. 3. Agenda<br />30 Social Media Tools <br />28 free & 2 cheap (several are “freemium” model)<br />How they may apply to your business<br />
  4. 4. Notes<br />A gazillion social media tools out there<br />They come and go<br />No ONE tool does all<br />They’re only as good as the user and what you expect to get out of them<br />
  5. 5. Uses for these tools<br />
  6. 6. Customer Support Tools<br />
  7. 7. Customer Support Tools<br />Large companies leveraging their online community to improve Customer Service: <br />2010............................................5%<br />2012………………………………30% <br />Source: Gartner, Inc<br /> February 2011<br />
  8. 8. Customer Support ToolsExample: GoMockingbird<br />Description:<br /><ul><li>Small Shop (2)
  9. 9. No big support budgets
  10. 10. They code</li></li></ul><li>Customer Support Tools<br />#1: Cheap Tool: UserVoice<br />Crowdsource market research<br />Service & support<br />Price: Starting at $15/mo<br />www.uservoice.com<br />
  11. 11. Customer Support Tools<br />#2: Customer Support Tool: Get Satisfaction<br /><ul><li>Moderator capabilities
  12. 12. Google Analytics Integration
  13. 13. 3rd Party Logins</li></ul>Price: Starts free; $19/mo for cool stuff<br />www.getsatisfaction.com<br />
  14. 14. Customer Support Example: AT&T<br />
  15. 15. Customer Support Tools<br />#3: Free Tool: GeoTwt.com<br />Applications:<br /><ul><li>Delivery Services
  16. 16. Utilities
  17. 17. Franchises
  18. 18. Chains (retail, food, etc)
  19. 19. Service Industries</li></ul>www.geotwt.com<br />
  20. 20. Engaging Influencers<br />13<br /><ul><li>Finding
  21. 21. Reaching
  22. 22. Influencing</li></li></ul><li>The Keys<br />Who influences the influencer?<br />Whose message is he/she spreading now?<br />Who is the he/she influencing?<br />Degrees of separation between you and the influencer<br />May first have to go through others<br />14<br />Engaging Influencers<br />
  23. 23. 15<br />Engaging Influencers<br />#4 Free Tool: Followerwonk<br /><ul><li>Keywords
  24. 24. Twitter Users
  25. 25. Bio
  26. 26. Level of Influence
  27. 27. Name
  28. 28. Location</li></ul>www.followerwonk.com<br />
  29. 29. 16<br />Engaging Influencers<br />#5 Free Tool: Foller<br />User Info<br />Topics<br />Hashtags<br />Mentions<br />Geography<br />www.foller.me<br />
  30. 30. #6 Free Tool: Mentionmap<br />17<br />Engaging Influencers<br />http://apps.asterisq.com/mentionmap<br />
  31. 31. Engaging Influencers<br />#7 Free Tool: Retweetrank<br />Simple Premise: <br />Who’s likely to get retweeted<br />www.retweetrank.com<br />
  32. 32. Engaging Influencers<br />#8 Free Tool: TweetReach<br />Simple Premise: <br />How far will a tweet from this user go?<br />Free for last 50 tweets<br />www.tweetreach.com<br />
  33. 33. Engaging Influencers<br />#9 Free Tool: KLOUT<br />Simple Premise: <br /><ul><li>Scoring Algorithm
  34. 34. Topics</li></ul>www.klout.com<br />
  35. 35. Measurements <br />
  36. 36. Measurements <br />Applications<br /><ul><li>Reputation Monitoring
  37. 37. Competitive Analysis
  38. 38. Traffic Sources
  39. 39. Share metrics
  40. 40. Broadcast effectiveness
  41. 41. Integrated marketing metrics</li></li></ul><li>Measurements<br />#10 Free Tool: Snip-n-Tag<br />Shorten URL (bit.ly, ow.ly, etc)<br />Make it trackable in Google<br />Analytics <br />All in one interface from a <br />Firefox sidebar <br />
  42. 42. Measurements<br />#11 Free Tool: Twitter Sentiment<br />Quick Snapshot<br />Accuracy so-so<br />Manual Review<br />Good Starting Point<br />http://twittersentiment.appspot.com<br />
  43. 43. Measurements<br />#12 Free Tool: Backtype<br />Engagement Comparisons Chart<br />Audience / Link Metrics<br />Free & Paid Edition<br />www.backtype.com<br />
  44. 44. Measurements<br />#13 Free Tool: Social Mention<br />Metrics<br />Multiple Platforms<br />Keywords<br />Hashtags<br />Users<br />www.socialmention.com<br />
  45. 45. Measurements<br />#14 Free Tool: Website Grader<br />SEO<br />Social<br />General Website Measurements<br />Competitive Comparisons<br />www.websitegrader.com<br />
  46. 46. Measurements<br />#15 Free Tool: Metricly<br />Social Stats<br />Integrations (Analytics, CRM, email, etc)<br />Dashboard Data<br />www.metricly.com<br />
  47. 47. Topics & Brands<br />
  48. 48. Topics & Brands <br />Applications<br />
  49. 49. Topics & Brands<br />#16 Free Tool: Hashtags.org<br />Track volume & trends <br />Charts<br />List of Tweets & Users<br />www.hashtags.org<br />
  50. 50. Topics & Brands<br />#17 Free Tool: Who’s Talkin<br />Search Multiple platforms<br />Narrow/Filter by platform<br />www.whostalkin.com<br />
  51. 51. Topics & Brands<br />#18 Free Tool: Open Book<br />Searches posts for keywords<br />Check your privacy settings!<br />Great info for a quick pulse<br />www.openbook.org<br />
  52. 52. Topics & Brands<br />#19 Free Tool: Monitter<br />Create your own monitoring columns<br />Hashtags <br />Keywords<br />Easy Setup – No account<br />Geo settings<br />www.monitter.com<br />
  53. 53. Topics & Brands<br />#20 Free Tool: Trendistic<br /><ul><li>Keyword
  54. 54. Hashtag
  55. 55. 1, 7, 30 days
  56. 56. Current Tweets</li></ul>www.trendistic.com<br />
  57. 57. Topics & Brands<br />#21 Free Tool: Kurrently<br />Facebook & Twitter<br />Streaming<br />Keyword <br />Hashtag<br />www.kurrently.com<br />
  58. 58. Topics & Brands<br />#22 Free Tool: twilert<br />Get Regular email updates on a keyword, hashtag, or user<br />www.twilert.com<br />
  59. 59. Topics & Brands<br />#23 Free Tool: TweetBeep<br /><ul><li>Email Updates
  60. 60. Free for basic
  61. 61. $20/mo premium
  62. 62. Great for Reputation Management</li></ul>www.tweetbeep.com<br />
  63. 63. Topics & Brands<br />#24 Free Tool: Addict-o-matic<br />Pulls from multiple sources<br />Creates quick snapshot dashboard<br />www.addictomatic.com<br />
  64. 64. Topics & Brands<br />#25 Free Tool: 48ers<br />Search & Filter Multiple Networks<br />http://48ers.com<br />
  65. 65. Topics & Brands<br />#26 Free Tool: Keotag<br />Multiple Platforms<br />Keywords<br />Hashtags<br />www.keotag.com<br />
  66. 66. Topics & Brands<br />#27 Free Tool: SocialSeek<br />Multiple Platforms<br />Keywords<br />Hashtags<br />Clean Display<br />www.socialseek.com<br />
  67. 67. Topics & Brands<br />#28 Free Tool: twazzup<br />News<br />Twitter<br />Keywords<br />Clean Display<br />www.twazzup.com<br />
  68. 68. Topics & Brands<br />Images<br />Videos<br />Blogs<br />Twitter<br />Slideshare<br />#29 Free Tool: PR Metrics<br />www.prmetrics.com<br />
  69. 69. Topics & Brands<br />#30 Free Tool: TweetActive<br />Current Tweets mentioning a brand<br />Competitive Snapshot<br />Real-Time Stream<br />www.tweetactive.com<br />
  70. 70. Takeaway Points<br />Many, many, many tools out there<br />Impossible for any one tool to do everything<br />Understand your business objectivesand pick the right tool (paid or free)<br />
  71. 71. Thank You<br />Adam Proehl<br />Managing Partner, NordicClick Interactive<br />adam@nordicclick.com<br />952-261-2205<br />@adamproehl<br />www.linkedin.com/in/adamproehl<br />30 Social Media Tools<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×