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Adam Proehl's presentation at Online Marketing Summit Seattle June 23rd 2011
There are hundreds of tools out there to measure social media, but how do you know which ones are right for you? In this session, you’ll review the top 20 and get tips on how and when to use them and how to interpret the metrics they provide. Then you’ll learn how to tie your measurement efforts back to business objectives so you can begin to determine your social media ROI.
Focus: B2B/B2C on Social Media