Business Impact (Nordic APIS April 2014)

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Business Impact (Nordic APIS April 2014)

  1. 1. PRESENTED BY ANDREAS KROHN Business Impact of Private, Partner & Public APIs
  2. 2. Technology should serve the business
  3. 3. Where is the ROI?
  4. 4. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point probably not true
  5. 5. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point probably closer to the truth
  6. 6. definition Private APIs ‣Internal to an org. ‣Known trusted users ‣No business relationships
  7. 7. definition custom Private APIs ‣1 API - 1 client ‣Specific tech. solution ‣Business impact: None
  8. 8. definition custom self-serve Private APIs ‣Designed from outside in ‣Internal resource portal ‣SOA is action ‣Impact: Medium - High
  9. 9. definition Partner APIs ‣Used by trusted partners ‣Few, known users ‣Manual business relationships
  10. 10. definition integration Partner APIs ‣Easy, fast integrations ‣New opportunities ‣Impact: High
  11. 11. definition integration good start Partner APIs ‣Starting point for public APIs ‣Collect feedback
  12. 12. definition integration good start internal use Partner APIs ‣Also use internally ‣Self-service
  13. 13. definition ! ! ! Public APIs ‣Open to everyone ‣(as long as they pay) ‣Automatic business relationships
  14. 14. definition for everyone ! ! ! Public APIs ‣You don’t know how the API will be used ‣Usage rates are critical ‣Impact: Very high?
  15. 15. definition for everyone for partners ! ! ! Public APIs ‣Users can be partners ‣Manual business relationships
  16. 16. definition for everyone for partners internal use ! ! Public APIs ‣Use public APIs internally ‣If you don’t something is very very very wrong
  17. 17. Business relationship Fullfillment Potential Business Impact Realistic Business Impact Private (custom) Manual (internal) Manual None None Private (self-serve) Automatic (internal) Automatic High (for big companies) Medium Partner Manual Automatic High High Public Automatic Automatic Very high Medium
  18. 18. more public ! ! ! How to change an API ‣Designed from outside in ‣Licenses, pricing, security, documentation…
  19. 19. more public more private ! ! How to change an API ‣Potential backlash ‣Communicate in time ‣Turn key users into trusted partners
  20. 20. Mix & match as appropriate
  21. 21. Thank you! mashup.se @andreaskrohn andreas@dopter.se
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