30 free ways to market your law practice

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30 FREE* Ways to Market Your Law Practice explains how everything is marketing, from personal appearance to engaging social media.

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30 free ways to market your law practice

  1. 1. 30 FREE* Ways to MarketYour Law Practice * or almost free Presented by Nora Riva Bergman, J.D.
  2. 2. Rule #1
  3. 3. 1 Make marketing a habit. Up to 90 percent of our behavior is based on our habits.
  4. 4. 2 Do what you love. Make marketing a habit you love.
  5. 5. 3 Have a plan! Even a simple plan is better than no plan at all.
  6. 6. 4 Clean your office. Clean your car. Shine your shoes.
  7. 7. Help your receptionist be . . .5
  8. 8. 6 Improve your clients’ experience with your firm.
  9. 9. 7 Get a digital photo frame.* *almost free
  10. 10. 8 Know what makes you “you.”
  11. 11. 9 Know who your best clients are. Know where they come from.
  12. 12. 10 Stop taking “D” clients. Fire a few “D” clients. D
  13. 13. 11 The 80-20 Rule rules! A& B TIME C&D INCOME
  14. 14. 12 Cultivate relationships with referral sources. [READ] Make friends!
  15. 15. 13 Get comfortable asking for referrals.
  16. 16. 14 Always say “Thank You.” Handwritten notes make an impact.
  17. 17. 15 Plan 3 FTF meetings each week.
  18. 18. 16 Speak!
  19. 19. 17 Host a lunch & learn in your office, or at a client’s office, or at referral source’s office.* *almost free
  20. 20. 18 Write articles for your bar association’s newsletter.
  21. 21. 19 Blog.**resources www.copyblogger.com/blog www.blogrepreneur.com www.lexblog.com
  22. 22. Harness the power of social media.20 Around 15 million people log into LinkedIn every day. All Florida lawyers have an Avvo profile.
  23. 23. 21 Create your profile on LinkedIn.* Update your profile. Build your network. Join meaningful groups.*resources How to Create a LinkedIn Profile That Really Connects http://learn.linkedin.com/
  24. 24. 22 Start your own group on LinkedIn.
  25. 25. 23 Turn online connections into offline relationships.
  26. 26. 24 Claim your Avvo profile. Complete your Avvo profile.
  27. 27. 25 Get endorsed by colleagues. Let your clients know you’re there.*resources www.avvoblog.com
  28. 28. Update your website.26 Add video. Link your professional email to your web domain.*resources www.themodernfirm.com www.amicuscreative.com The Lawyers’ Video Studio
  29. 29. 27 Connect your social media sites to your website.
  30. 30. 28 Get organized.
  31. 31. 29 Work your plan. Do at least 3 things each day.
  32. 32. 30 Measure your results.
  33. 33. 31 Have fun!
  34. 34. Questions? Call me or email me: 866-662-0993 nora@atticusonline.com nora@reallifepractice.com
  35. 35. 30 FREE* Ways to MarketYour Law Practice * or almost free Presented by Nora Riva Bergman, J.D.

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