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m Developing and Presenting  Your Portfolio of Work October 6, 2009 © 2009 FSC Marketing   Communications
Portfolio Development  <ul><li>What is a portfolio?  </li></ul><ul><li>Why do I need a portfolio? </li></ul><ul><li>How do...
What is a portfolio? <ul><li>A portfolio is a showcase of your best work  </li></ul><ul><li>An organized collection of doc...
Why do I need a portfolio? <ul><li>A portfolio provides tangible &quot;evidence&quot; to an employer of  </li></ul><ul><li...
How do I get started? <ul><li>Identify work to be included   </li></ul><ul><ul><li>Internships </li></ul></ul><ul><ul><li>...
How do I get started? <ul><li>Choose pieces that will highlight your strengths </li></ul><ul><ul><li>Strong writing abilit...
How do I get started? <ul><li>Locate and organize pieces </li></ul><ul><ul><li>Contact former employers, supervisors to as...
What should I put in my portfolio? <ul><li>Action Reports </li></ul><ul><li>Advertisements  </li></ul><ul><li>Articles </l...
What type of portfolio is right for me? <ul><li>Two standard portfolio types: </li></ul><ul><li>Hard Copy </li></ul><ul><l...
Hard Copy Portfolio Formats <ul><li>Spiral-Bound  </li></ul><ul><li>3-Ring Binder </li></ul><ul><li>Booklet  </li></ul><ul...
Hard Copy Portfolios <ul><li>Pros:   </li></ul><ul><ul><li>Able to show pieces to actual size and scale  (3D, die-cut, ove...
Digital Portfolio Formats <ul><li>PDF </li></ul><ul><li>Powerpoint </li></ul><ul><li>Online Document Viewer  </li></ul><ul...
Digital Portfolios <ul><li>Pros:   </li></ul><ul><ul><li>Demonstrates aptitude with current technology </li></ul></ul><ul>...
Where can I get a portfolio? <ul><li>Hard Copy Portfolios </li></ul><ul><li>Art Supply Stores  </li></ul><ul><li>Office Su...
How do I present my portfolio? <ul><li>Before the Interview   </li></ul><ul><li>Prepare your portfolios, both hard copy an...
How do I present my portfolio? <ul><li>During the Interview   </li></ul><ul><li>Bring your hard copy portfolio to the inte...
How do I present my portfolio? <ul><li>Following the Interview   </li></ul><ul><li>Offer to “leave behind” any samples the...
Other Portfolio Tips <ul><li>Prepare in advance   </li></ul><ul><ul><li>You never know when an interview opportunity will ...
Other Portfolio Tips <ul><li>Practice your presentation </li></ul><ul><ul><li>Get your details right </li></ul></ul><ul><u...
<ul><li>Questions? </li></ul>
m T H A N K  Y O U ! © 2009 FSC Marketing   Communications
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University of Pittsburgh Portfolio Presentation

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This is a presentation I put together for marketing students on how to develop a portfolio of work for job and internship interviews.

I recently gave this presentation at the University of Pittsburgh and am currently in talks with a few other schools who are also interested in sharing this information with their students.

Any students who would like to download this presentation, please feel free!

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Transcript of "University of Pittsburgh Portfolio Presentation"

  1. 1. m Developing and Presenting Your Portfolio of Work October 6, 2009 © 2009 FSC Marketing Communications
  2. 2. Portfolio Development <ul><li>What is a portfolio? </li></ul><ul><li>Why do I need a portfolio? </li></ul><ul><li>How do I get started? </li></ul><ul><li>What should I put in my portfolio? </li></ul><ul><li>What type of portfolio is right for me? </li></ul><ul><li>Where can I get a portfolio? </li></ul><ul><li>How do I present my portfolio? </li></ul>
  3. 3. What is a portfolio? <ul><li>A portfolio is a showcase of your best work </li></ul><ul><li>An organized collection of documentation that presents </li></ul><ul><li>both your personal and professional achievements </li></ul><ul><li>Documents the scope and quality of your experience </li></ul>
  4. 4. Why do I need a portfolio? <ul><li>A portfolio provides tangible &quot;evidence&quot; to an employer of </li></ul><ul><li>your accomplishments, skills and abilities </li></ul><ul><li>An interview should be equal parts “show & tell” </li></ul><ul><ul><li>Your resume and letters of recommendation are your “tell” </li></ul></ul><ul><ul><li>Your portfolio is your “show” </li></ul></ul><ul><li>The job market is competitive </li></ul><ul><ul><li>A strong portfolio is a way to distinguish yourself </li></ul></ul><ul><ul><li>Lacking a portfolio sends the message that you haven’t done any work that is relevant or worthy of being shown </li></ul></ul>
  5. 5. How do I get started? <ul><li>Identify work to be included </li></ul><ul><ul><li>Internships </li></ul></ul><ul><ul><li>Coursework </li></ul></ul><ul><ul><li>Volunteer work </li></ul></ul><ul><ul><li>Extracurricular </li></ul></ul>
  6. 6. How do I get started? <ul><li>Choose pieces that will highlight your strengths </li></ul><ul><ul><li>Strong writing ability </li></ul></ul><ul><ul><li>Creativity </li></ul></ul><ul><ul><li>Leadership </li></ul></ul><ul><ul><li>Strategic thinking </li></ul></ul><ul><ul><li>Analytical skills </li></ul></ul>
  7. 7. How do I get started? <ul><li>Locate and organize pieces </li></ul><ul><ul><li>Contact former employers, supervisors to ask for samples if you don’t already have them </li></ul></ul>
  8. 8. What should I put in my portfolio? <ul><li>Action Reports </li></ul><ul><li>Advertisements </li></ul><ul><li>Articles </li></ul><ul><li>Backgrounders </li></ul><ul><li>Booklets </li></ul><ul><li>Brochures </li></ul><ul><li>Case Histories </li></ul><ul><li>Charts and Graphs </li></ul><ul><li>Event Invitations </li></ul><ul><li>Event Write-ups </li></ul><ul><li>Fact Sheets </li></ul><ul><li>Flyers </li></ul><ul><li>Media Alerts </li></ul><ul><li>Media Clippings </li></ul><ul><li>Media Plans </li></ul><ul><li>News Stories </li></ul><ul><li>Newsletters </li></ul><ul><li>Packaging Samples </li></ul><ul><li>Posters </li></ul><ul><li>Presentations </li></ul><ul><li>Press Kits </li></ul><ul><li>Press Releases </li></ul><ul><li>Proposals </li></ul><ul><li>Research Topline Summaries </li></ul><ul><li>Timelines </li></ul><ul><li>Website Copy/Layouts </li></ul>
  9. 9. What type of portfolio is right for me? <ul><li>Two standard portfolio types: </li></ul><ul><li>Hard Copy </li></ul><ul><li>Digital </li></ul>
  10. 10. Hard Copy Portfolio Formats <ul><li>Spiral-Bound </li></ul><ul><li>3-Ring Binder </li></ul><ul><li>Booklet </li></ul><ul><li>Oversize </li></ul><ul><li>Expanding File </li></ul><ul><li>Folio / Briefcase </li></ul>
  11. 11. Hard Copy Portfolios <ul><li>Pros: </li></ul><ul><ul><li>Able to show pieces to actual size and scale (3D, die-cut, oversize, etc.) </li></ul></ul><ul><ul><li>No additional file modification/resizing needed </li></ul></ul><ul><ul><li>Employers can touch and feel items during interview </li></ul></ul><ul><ul><li>Easiest format to present in an interview setting </li></ul></ul><ul><ul><li>Customizable – lots of options </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>Difficult to share with employers prior to the interview </li></ul></ul><ul><ul><li>Not an effective “leave behind” </li></ul></ul><ul><ul><li>Easy to include too much information </li></ul></ul>
  12. 12. Digital Portfolio Formats <ul><li>PDF </li></ul><ul><li>Powerpoint </li></ul><ul><li>Online Document Viewer </li></ul><ul><ul><li>CarbonMade.com (sample link) </li></ul></ul><ul><ul><li>Issuu.com (sample link) </li></ul></ul><ul><li>Social Media </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><li>Website </li></ul><ul><ul><li>TemplateMonster.com </li></ul></ul>
  13. 13. Digital Portfolios <ul><li>Pros: </li></ul><ul><ul><li>Demonstrates aptitude with current technology </li></ul></ul><ul><ul><li>Allows employers to review your work before and after interviews </li></ul></ul><ul><ul><li>Convenient way to organize your work in one place </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>Requires a certain level of tech savvy </li></ul></ul><ul><ul><li>Time intensive to develop </li></ul></ul><ul><ul><li>Requires samples in electronic format </li></ul></ul><ul><ul><li>File modifications often needed (JPEG, PDF, Flash) </li></ul></ul><ul><ul><li>Difficult to present during an interview </li></ul></ul><ul><ul><li>Has to be able to speak for itself </li></ul></ul><ul><ul><li>Some templates are expensive, not user-friendly </li></ul></ul>
  14. 14. Where can I get a portfolio? <ul><li>Hard Copy Portfolios </li></ul><ul><li>Art Supply Stores </li></ul><ul><li>Office Supply Stores (Office Max, Staples, etc.) </li></ul><ul><li>FedEx/Kinkos </li></ul><ul><li>Bookstores </li></ul><ul><li>Levenger.com </li></ul><ul><li>Digital Portfolios </li></ul><ul><li>CarbonMade.com </li></ul><ul><li>Issuu.com </li></ul><ul><li>TemplateMonster.com </li></ul><ul><li>BigBlackBag.com </li></ul><ul><li>Average Cost: $20 – $200+ </li></ul>
  15. 15. How do I present my portfolio? <ul><li>Before the Interview </li></ul><ul><li>Prepare your portfolios, both hard copy and digital </li></ul><ul><ul><li>Acquire any samples you don’t already have </li></ul></ul><ul><ul><li>Convert any file types necessary for digital portfolio </li></ul></ul><ul><li>When applying for positions, include a link to your digital </li></ul><ul><li>portfolio in your resume, cover letters and LinkedIn page </li></ul>
  16. 16. How do I present my portfolio? <ul><li>During the Interview </li></ul><ul><li>Bring your hard copy portfolio to the interview appointment </li></ul><ul><li>After sharing your resume and answering any questions </li></ul><ul><li>your interviewer may ask, offer to show your portfolio </li></ul><ul><li>Be brief but thorough in your explanation of your samples </li></ul><ul><ul><li>Explain your role in the project </li></ul></ul><ul><ul><li>Discuss leadership and teamwork, if applicable </li></ul></ul><ul><ul><li>State results or feedback </li></ul></ul><ul><li>Answer any questions the employer may have about </li></ul><ul><li>your portfolio </li></ul>
  17. 17. How do I present my portfolio? <ul><li>Following the Interview </li></ul><ul><li>Offer to “leave behind” any samples the employer would </li></ul><ul><li>like to review further </li></ul><ul><ul><li>Print-outs / copies of hard copy samples </li></ul></ul><ul><ul><li>Link to your digital work </li></ul></ul><ul><li>Send your interviewer a thank you note </li></ul>
  18. 18. Other Portfolio Tips <ul><li>Prepare in advance </li></ul><ul><ul><li>You never know when an interview opportunity will arise </li></ul></ul><ul><ul><li>Your portfolio should reflect time and effort </li></ul></ul><ul><ul><li>Research types of portfolios and decide which one is right for you </li></ul></ul><ul><li>Proofread, proofread, proofread! </li></ul><ul><ul><li>A great portfolio with typos is a failure </li></ul></ul><ul><ul><li>Attention to detail is critical to employers </li></ul></ul><ul><li>Ask for a professional opinion </li></ul><ul><ul><li>Ask an advisor, professor or former employer to critique you work </li></ul></ul><ul><ul><li>Show as many people as possible </li></ul></ul>
  19. 19. Other Portfolio Tips <ul><li>Practice your presentation </li></ul><ul><ul><li>Get your details right </li></ul></ul><ul><ul><li>Only include the samples and information that are most relevant </li></ul></ul><ul><li>Give credit where it is due </li></ul><ul><ul><li>Only claim work for which you were directly responsible </li></ul></ul><ul><ul><li>If it was a group project, be sure to point out your areas of contribution </li></ul></ul><ul><li>Only show your best work </li></ul><ul><ul><li>Your time to present your credentials is limited </li></ul></ul><ul><ul><li>Choose projects that highlight the skills you can bring to the position </li></ul></ul>
  20. 20. <ul><li>Questions? </li></ul>
  21. 21. m T H A N K Y O U ! © 2009 FSC Marketing Communications
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