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University of Pittsburgh Portfolio Presentation
 

University of Pittsburgh Portfolio Presentation

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This is a presentation I put together for marketing students on how to develop a portfolio of work for job and internship interviews. ...

This is a presentation I put together for marketing students on how to develop a portfolio of work for job and internship interviews.

I recently gave this presentation at the University of Pittsburgh and am currently in talks with a few other schools who are also interested in sharing this information with their students.

Any students who would like to download this presentation, please feel free!

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    University of Pittsburgh Portfolio Presentation University of Pittsburgh Portfolio Presentation Presentation Transcript

    • m Developing and Presenting Your Portfolio of Work October 6, 2009 © 2009 FSC Marketing Communications
    • Portfolio Development
      • What is a portfolio?
      • Why do I need a portfolio?
      • How do I get started?
      • What should I put in my portfolio?
      • What type of portfolio is right for me?
      • Where can I get a portfolio?
      • How do I present my portfolio?
    • What is a portfolio?
      • A portfolio is a showcase of your best work
      • An organized collection of documentation that presents
      • both your personal and professional achievements
      • Documents the scope and quality of your experience
    • Why do I need a portfolio?
      • A portfolio provides tangible "evidence" to an employer of
      • your accomplishments, skills and abilities
      • An interview should be equal parts “show & tell”
        • Your resume and letters of recommendation are your “tell”
        • Your portfolio is your “show”
      • The job market is competitive
        • A strong portfolio is a way to distinguish yourself
        • Lacking a portfolio sends the message that you haven’t done any work that is relevant or worthy of being shown
    • How do I get started?
      • Identify work to be included
        • Internships
        • Coursework
        • Volunteer work
        • Extracurricular
    • How do I get started?
      • Choose pieces that will highlight your strengths
        • Strong writing ability
        • Creativity
        • Leadership
        • Strategic thinking
        • Analytical skills
    • How do I get started?
      • Locate and organize pieces
        • Contact former employers, supervisors to ask for samples if you don’t already have them
    • What should I put in my portfolio?
      • Action Reports
      • Advertisements
      • Articles
      • Backgrounders
      • Booklets
      • Brochures
      • Case Histories
      • Charts and Graphs
      • Event Invitations
      • Event Write-ups
      • Fact Sheets
      • Flyers
      • Media Alerts
      • Media Clippings
      • Media Plans
      • News Stories
      • Newsletters
      • Packaging Samples
      • Posters
      • Presentations
      • Press Kits
      • Press Releases
      • Proposals
      • Research Topline Summaries
      • Timelines
      • Website Copy/Layouts
    • What type of portfolio is right for me?
      • Two standard portfolio types:
      • Hard Copy
      • Digital
    • Hard Copy Portfolio Formats
      • Spiral-Bound
      • 3-Ring Binder
      • Booklet
      • Oversize
      • Expanding File
      • Folio / Briefcase
    • Hard Copy Portfolios
      • Pros:
        • Able to show pieces to actual size and scale (3D, die-cut, oversize, etc.)
        • No additional file modification/resizing needed
        • Employers can touch and feel items during interview
        • Easiest format to present in an interview setting
        • Customizable – lots of options
      • Cons:
        • Difficult to share with employers prior to the interview
        • Not an effective “leave behind”
        • Easy to include too much information
    • Digital Portfolio Formats
      • PDF
      • Powerpoint
      • Online Document Viewer
        • CarbonMade.com (sample link)
        • Issuu.com (sample link)
      • Social Media
        • Facebook
        • LinkedIn
        • Blogs
      • Website
        • TemplateMonster.com
    • Digital Portfolios
      • Pros:
        • Demonstrates aptitude with current technology
        • Allows employers to review your work before and after interviews
        • Convenient way to organize your work in one place
      • Cons:
        • Requires a certain level of tech savvy
        • Time intensive to develop
        • Requires samples in electronic format
        • File modifications often needed (JPEG, PDF, Flash)
        • Difficult to present during an interview
        • Has to be able to speak for itself
        • Some templates are expensive, not user-friendly
    • Where can I get a portfolio?
      • Hard Copy Portfolios
      • Art Supply Stores
      • Office Supply Stores (Office Max, Staples, etc.)
      • FedEx/Kinkos
      • Bookstores
      • Levenger.com
      • Digital Portfolios
      • CarbonMade.com
      • Issuu.com
      • TemplateMonster.com
      • BigBlackBag.com
      • Average Cost: $20 – $200+
    • How do I present my portfolio?
      • Before the Interview
      • Prepare your portfolios, both hard copy and digital
        • Acquire any samples you don’t already have
        • Convert any file types necessary for digital portfolio
      • When applying for positions, include a link to your digital
      • portfolio in your resume, cover letters and LinkedIn page
    • How do I present my portfolio?
      • During the Interview
      • Bring your hard copy portfolio to the interview appointment
      • After sharing your resume and answering any questions
      • your interviewer may ask, offer to show your portfolio
      • Be brief but thorough in your explanation of your samples
        • Explain your role in the project
        • Discuss leadership and teamwork, if applicable
        • State results or feedback
      • Answer any questions the employer may have about
      • your portfolio
    • How do I present my portfolio?
      • Following the Interview
      • Offer to “leave behind” any samples the employer would
      • like to review further
        • Print-outs / copies of hard copy samples
        • Link to your digital work
      • Send your interviewer a thank you note
    • Other Portfolio Tips
      • Prepare in advance
        • You never know when an interview opportunity will arise
        • Your portfolio should reflect time and effort
        • Research types of portfolios and decide which one is right for you
      • Proofread, proofread, proofread!
        • A great portfolio with typos is a failure
        • Attention to detail is critical to employers
      • Ask for a professional opinion
        • Ask an advisor, professor or former employer to critique you work
        • Show as many people as possible
    • Other Portfolio Tips
      • Practice your presentation
        • Get your details right
        • Only include the samples and information that are most relevant
      • Give credit where it is due
        • Only claim work for which you were directly responsible
        • If it was a group project, be sure to point out your areas of contribution
      • Only show your best work
        • Your time to present your credentials is limited
        • Choose projects that highlight the skills you can bring to the position
      • Questions?
    • m T H A N K Y O U ! © 2009 FSC Marketing Communications