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University of Pittsburgh Portfolio Presentation


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This is a presentation I put together for marketing students on how to develop a portfolio of work for job and internship interviews. …

This is a presentation I put together for marketing students on how to develop a portfolio of work for job and internship interviews.

I recently gave this presentation at the University of Pittsburgh and am currently in talks with a few other schools who are also interested in sharing this information with their students.

Any students who would like to download this presentation, please feel free!

Published in: Career, Design, Business

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  • 1. m Developing and Presenting Your Portfolio of Work October 6, 2009 © 2009 FSC Marketing Communications
  • 2. Portfolio Development
    • What is a portfolio?
    • Why do I need a portfolio?
    • How do I get started?
    • What should I put in my portfolio?
    • What type of portfolio is right for me?
    • Where can I get a portfolio?
    • How do I present my portfolio?
  • 3. What is a portfolio?
    • A portfolio is a showcase of your best work
    • An organized collection of documentation that presents
    • both your personal and professional achievements
    • Documents the scope and quality of your experience
  • 4. Why do I need a portfolio?
    • A portfolio provides tangible "evidence" to an employer of
    • your accomplishments, skills and abilities
    • An interview should be equal parts “show & tell”
      • Your resume and letters of recommendation are your “tell”
      • Your portfolio is your “show”
    • The job market is competitive
      • A strong portfolio is a way to distinguish yourself
      • Lacking a portfolio sends the message that you haven’t done any work that is relevant or worthy of being shown
  • 5. How do I get started?
    • Identify work to be included
      • Internships
      • Coursework
      • Volunteer work
      • Extracurricular
  • 6. How do I get started?
    • Choose pieces that will highlight your strengths
      • Strong writing ability
      • Creativity
      • Leadership
      • Strategic thinking
      • Analytical skills
  • 7. How do I get started?
    • Locate and organize pieces
      • Contact former employers, supervisors to ask for samples if you don’t already have them
  • 8. What should I put in my portfolio?
    • Action Reports
    • Advertisements
    • Articles
    • Backgrounders
    • Booklets
    • Brochures
    • Case Histories
    • Charts and Graphs
    • Event Invitations
    • Event Write-ups
    • Fact Sheets
    • Flyers
    • Media Alerts
    • Media Clippings
    • Media Plans
    • News Stories
    • Newsletters
    • Packaging Samples
    • Posters
    • Presentations
    • Press Kits
    • Press Releases
    • Proposals
    • Research Topline Summaries
    • Timelines
    • Website Copy/Layouts
  • 9. What type of portfolio is right for me?
    • Two standard portfolio types:
    • Hard Copy
    • Digital
  • 10. Hard Copy Portfolio Formats
    • Spiral-Bound
    • 3-Ring Binder
    • Booklet
    • Oversize
    • Expanding File
    • Folio / Briefcase
  • 11. Hard Copy Portfolios
    • Pros:
      • Able to show pieces to actual size and scale (3D, die-cut, oversize, etc.)
      • No additional file modification/resizing needed
      • Employers can touch and feel items during interview
      • Easiest format to present in an interview setting
      • Customizable – lots of options
    • Cons:
      • Difficult to share with employers prior to the interview
      • Not an effective “leave behind”
      • Easy to include too much information
  • 12. Digital Portfolio Formats
    • PDF
    • Powerpoint
    • Online Document Viewer
      • (sample link)
      • (sample link)
    • Social Media
      • Facebook
      • LinkedIn
      • Blogs
    • Website
  • 13. Digital Portfolios
    • Pros:
      • Demonstrates aptitude with current technology
      • Allows employers to review your work before and after interviews
      • Convenient way to organize your work in one place
    • Cons:
      • Requires a certain level of tech savvy
      • Time intensive to develop
      • Requires samples in electronic format
      • File modifications often needed (JPEG, PDF, Flash)
      • Difficult to present during an interview
      • Has to be able to speak for itself
      • Some templates are expensive, not user-friendly
  • 14. Where can I get a portfolio?
    • Hard Copy Portfolios
    • Art Supply Stores
    • Office Supply Stores (Office Max, Staples, etc.)
    • FedEx/Kinkos
    • Bookstores
    • Digital Portfolios
    • Average Cost: $20 – $200+
  • 15. How do I present my portfolio?
    • Before the Interview
    • Prepare your portfolios, both hard copy and digital
      • Acquire any samples you don’t already have
      • Convert any file types necessary for digital portfolio
    • When applying for positions, include a link to your digital
    • portfolio in your resume, cover letters and LinkedIn page
  • 16. How do I present my portfolio?
    • During the Interview
    • Bring your hard copy portfolio to the interview appointment
    • After sharing your resume and answering any questions
    • your interviewer may ask, offer to show your portfolio
    • Be brief but thorough in your explanation of your samples
      • Explain your role in the project
      • Discuss leadership and teamwork, if applicable
      • State results or feedback
    • Answer any questions the employer may have about
    • your portfolio
  • 17. How do I present my portfolio?
    • Following the Interview
    • Offer to “leave behind” any samples the employer would
    • like to review further
      • Print-outs / copies of hard copy samples
      • Link to your digital work
    • Send your interviewer a thank you note
  • 18. Other Portfolio Tips
    • Prepare in advance
      • You never know when an interview opportunity will arise
      • Your portfolio should reflect time and effort
      • Research types of portfolios and decide which one is right for you
    • Proofread, proofread, proofread!
      • A great portfolio with typos is a failure
      • Attention to detail is critical to employers
    • Ask for a professional opinion
      • Ask an advisor, professor or former employer to critique you work
      • Show as many people as possible
  • 19. Other Portfolio Tips
    • Practice your presentation
      • Get your details right
      • Only include the samples and information that are most relevant
    • Give credit where it is due
      • Only claim work for which you were directly responsible
      • If it was a group project, be sure to point out your areas of contribution
    • Only show your best work
      • Your time to present your credentials is limited
      • Choose projects that highlight the skills you can bring to the position
  • 20.
    • Questions?
  • 21. m T H A N K Y O U ! © 2009 FSC Marketing Communications