Design & User Experience for a Social Website


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Social Media is more than just the networks. Having a site built for sharing and engaging is important for your Social Media Marketing strategy. No Pork Pies talk about how to build your influence online and have a site designed to maximise user engagement

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Design & User Experience for a Social Website

  1. 1. Marketing in a Social
  2. 2. About No Pork
  3. 3. Design & User
  4. 4. What is social media?
  5. 5. What is social media? Social Networks/
  6. 6. Social media = THE WEB!
  7. 7. Social media Social media’s success isn’t through the development of technology...’s through mass audiences’ willingness to participate in the use of that
  8. 8. Your approach • Social media is a shift in marketing • It’s not about broadcasting, so don’t expect to generate engagement from constantly selling • Time to build relationships!!
  9. 9. Time to build influence Social media success relies on the ability to become an expert within your chosen space. Anyone can create a lot of content but a brand that is passionate becomes influential. Influence results in followers and a real ability to build a loyal customer
  10. 10. How? Brand Message Message Broadcasting Relationships Discovery Design/Creative Influence Research/
  11. 11. Build for the user Make sure your site is built to be
  12. 12. Build for the user Don’t expect people to come to your site to engage – you should interact in their existing
  13. 13. Build and design • Design within the correct channels • Build your website for interaction • Sharing is your key objective • Make sure you make it easy to engage and
  14. 14. Integration WordPress is your friend! As are a lot of other free plugins – Addthis, Facebook Connect, Google
  15. 15. Educate You want people to help with your social media marketing, but this isn’t normal for them. • Educate them • Encourage the early adopter • Reward
  16. 16. Make it natural ‘Not only do I think it is an interesting topic, but I think it is the ‘only’ topic. Turning real life behaviours into social features is what this is all about.’ Joshua Porter
  17. 17. Testing
  18. 18.
  19. 19.
  20. 20. Does everyone use your site the same? I’m an individual My needs are different to yours Why do I get the same information as everyone else?
  21. 21.
  22. 22. Building a community Think about your site less like a shop and more like a
  23. 23. The
  24. 24. How to encourage people to contribute Kollock’s 4 Motivations for Contribution 1. Reciprocity 2. Reputation 3. Increased sense of efficacy 4. Attachment to and need of
  25. 25. Can you do it? To become an influencer isn’t a simple process. • Design for the user – and segment • Make sure you are in the right spaces • Make sure you have designed for the right devices • Understand your audience • Be human!!
  26. 26. Think about the
  27. 27. Build for now, educate for the future • Don’t confuse your current audience, but think about how you can learn more about them – evolution rather than revolution • Think about the Tesco’s Club Card or
  28. 28. Build it and they will come! Don’t expect people to come running to your lovely new site or Facebook page. Now you’ve got the design and experience working, it’s time to get the benefits of the marketing!
  29. 29. Thank