I made a short questionnaire and asked 16 19-25 year olds who were rock magazine customers a series of questions in order to find out more about my target audience. The following slides show my results
Do you attend any gigs or festivals? From this bar graph I can clearly see that my target audience are keen to see music live and love listening to music in concerts and gigs.
How much do you spend a month on going to live music events? Although my target audience seem to attend gigs and/or festivals, it is clear that they don’t spend a substantial amount of money on them with most saying they spend no more than £10 a month
How much do you spend on music CD’s or downloads per month? I t is clear from this graph that most of my target audience spend no money at all per month on buying or accessing music. Quite surprisingly however, was the fact that 5 of them admitted to spending £10-£20 per month which is higher than the number of people that spent £0-£10. This may suggest that my target audience are willing to pay a substantial amount per month for their music.
How do you attain your music? It is clear from this pie chart that a substantial number of my sample target audience illegally download their music while a surprising 50% or more actually buy their music. Again, implies that my target audience are willing to spend money on their music as oppose to obtaining it for free.
Who is your favourite rock artist/group? Again this was an open question. The majority of answers consisted of well known groups or artists including Nervana, My Chemical Roamnce, Linkin Park, Kasabian and Paramore while some picked more niche artists like Steve Cradock and Lenny Kravitz
What is your favourite clothes shop? Topshop/ Topman was the favourite choice alongside Primark and H&M. Other choices included New Look, Gap, ASOS and Miss Selfridge. These are mostly high street affordable brands. The question was an open question so there was a variety of answers.