Targeting your message 6 10-12

Targeting Your Message Presented: June 7, 2012

Targeting Your Message● Who is Your Audience?● What is Your Message?● How Can You Get Them to Hear You? Message Data Test Start

Leverage Information● Everything online is measurable● Use data to see: ● What your audience wants to hear from you ● When they want to hear it ● How they want to receive it ● Make sure you know what you want them to do (i.e., what is success for your organization?) Message Data Test Start

Whats Your Message?● Integrate Google Analytics with your orgs goals● Use search terms to gauge interest ● Good: Terms match goals ● Else: Learn from analytics Message Data Test Start

Whats Your Message? We dont know... But we can find out. Message Data Test Start

Data Will Tell You● Test, test, test ● Days URL Structure ● Times Helps search engines and people ● Subject lines understand how each page fits into the overall site ● Images ● Calls to action Message Data Test Start

Action Items● Test, test, test Best time to email ● Days Best time ● Times to email: ● Subject lines Sunday ● Images morning ● Calls to action● How does email look on your phone? ● 68% of smartphone owners use Web or email on their handhelds on a typical day Message Data Test Start

Getting It Done● Set goals ● Build a team ● Divide responsibilities ● Instill best practices ● Measure results● Make sure people understand why youre doing this Data Message Test Start

Thank You! Josh Fialkoff (617) 500-3450 forwardjump.com Data Message Test Start

Targeting your message 6 10-12

by ForwardJump.com

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