NonVerbals_ Full & active executive support Effective communication Employee involvement Thorough organizational planning & competitive analysis, and Widespread perceived need for the strategic planning
NonVerbals_ Hierarchy of STRATEGY: Corporate Provides the overall directions of the organization in terms of its general attitude towards growth and management of business. Business Is followed at the business unit or production level. It aims at improving the competitive position in the market served by that business unit. Functional Refers to the approach in the functional area to achieve corporate and business unit objectives.