Strategic Planning

Strategic
Planning
NonVerbals _
Consulting

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Looks at a big picture from a long range perspective

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“
As the set of decisions & actions that result in the formulation & implementation of plans designed to achieve a company’s objectives.

Strategy
Determines…
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Where & What
WE wish to be
Where WE are
How will WE get There

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Keys to strategic planning success

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Full & active executive support
Effective communication
Employee involvement
Thorough organizational planning & competitive analysis, and
Widespread perceived need for the strategic planning
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Hierarchy of Strategy…
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Corporate
Business
Functional

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Hierarchy of STRATEGY:
Corporate
Provides the overall directions of the organization in terms of its general attitude towards growth and management of business.
Business
Is followed at the business unit or production level. It aims at improving the competitive position in the market served by that business unit.
Functional
Refers to the approach in the functional area to achieve corporate and business unit objectives.

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Components of STRATEGY:
Purpose & Mission
Objectives & Goals
Policies
Programme Strategies

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The 7-S Framework:

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Assess the
External & Internal Environments
S
W
0
T
ANALYSIS
A common approach in
Business Planning & Analysis

After completing S.W.O.T
ask yourself these questions:
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How can we
use our strengths
to enable ME to take advantage of the opportunities I have identified?
How can we use these strengths to
overcome the threats
identified?

After completing S.W.O.T
ask yourself these questions:
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What do we need to do to overcome the identified weaknesses in order to
take advantage of the opportunities?
How will we
minimize our weaknesses
to overcome the identified threats?

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Carrying out an analysis using the
SWOT framework
helps you to
focus your activities
into areas where you are
Strong
& where the
Greatest Opportunities lie.

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PORTER’S 5 Forces Theory:
Threat of new entrants
Degree of rivalry in industry
Bargaining power of suppliers
Bargaining power of buyers
Threat of substitute services or products.

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ENVIRONMENTAL Analysis:
Threeheads:
Mega Environment
Micro Environment
Relevant Environment

Thank You

NonVerbals_assessment. training. consulting
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Bangalore 560027. INDIA.
Tel: +91.80.4113.1507 | Fax: +91.80.2663.6732
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Strategic Planning

by NonVerbals Consulting on Jan 19, 2010

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Strategic Planning — Presentation Transcript