CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />The Non-Profit Marketing Foundation<br />
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />What does The 1010 Project do?<br />The 101...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />Website <br />Twitter <br />Facebook<br />T...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />HOMEPAGE<br />Uses online donating features...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />HOMEPAGE<br />Has links to social media <br...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />HOMEPAGE<br />All of their contact informat...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />HOMEPAGE<br />Newsletter Sign Up<br />The N...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />HOMEPAGE<br />Uses Video<br />The Non-Profi...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />HOMEPAGE<br />RSS Feed<br />The Non-Profit ...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Search Function<br />The Non-Prof...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Use Keywords in Title of Post <br...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Comment Section<br />The Non-Prof...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Subscribe to RSS Feed<br />The No...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Newsletter Sign Up<br />The Non-P...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Donation <br />The Non-Profit Mar...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Search Function<br />Use Keywords...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Username includes Organization...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Avatar is Organization Logo<br...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Bio includes Keywords<br />The...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Website URL <br />The Non-Prof...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Custom Background Image <br />...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Use Hashtags<br />The Non-Prof...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Username includes Organization...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />FACEBOOK<br />Avatar is Company Logo<br />U...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />FACEBOOK<br />Avatar is Company Logo<br />T...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />FACEBOOK<br />Use Keywords in Profile<br />...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />FACEBOOK<br />Use Keywords in Description<b...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />FACEBOOK<br />Listed Officers<br />The Non-...
CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />FACEBOOK<br />Avatar is Company Logo<br />U...
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Case Study: 1010 Project

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Case Study: 1010 Project

  1. 1. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />The Non-Profit Marketing Foundation<br />
  2. 2. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />What does The 1010 Project do?<br />The 1010 Project is a nonprofit organization that provides income-generating grants to indigenous development partners in Kenya and raises awareness in the United States on behalf of the global poor.<br />The Non-Profit Marketing Foundation<br />
  3. 3. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />Website <br />Twitter <br />Facebook<br />The Non-Profit Marketing Foundation<br />
  4. 4. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />HOMEPAGE<br />Uses online donating features<br />The Non-Profit Marketing Foundation<br />
  5. 5. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />HOMEPAGE<br />Has links to social media <br />The Non-Profit Marketing Foundation<br />
  6. 6. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />HOMEPAGE<br />All of their contact information is easily accessible <br />The Non-Profit Marketing Foundation<br />
  7. 7. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />HOMEPAGE<br />Newsletter Sign Up<br />The Non-Profit Marketing Foundation<br />
  8. 8. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />HOMEPAGE<br />Uses Video<br />The Non-Profit Marketing Foundation<br />
  9. 9. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />HOMEPAGE<br />RSS Feed<br />The Non-Profit Marketing Foundation<br />
  10. 10. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Search Function<br />The Non-Profit Marketing Foundation<br />
  11. 11. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Use Keywords in Title of Post <br />The Non-Profit Marketing Foundation<br />
  12. 12. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Comment Section<br />The Non-Profit Marketing Foundation<br />
  13. 13. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Subscribe to RSS Feed<br />The Non-Profit Marketing Foundation<br />
  14. 14. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Newsletter Sign Up<br />The Non-Profit Marketing Foundation<br />
  15. 15. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Donation <br />The Non-Profit Marketing Foundation<br />
  16. 16. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />BLOG<br />Search Function<br />Use Keywords in Title of Post <br />Comment Section<br />Subscribe to RSS Feed<br />Newsletter Sign Up<br />Donation <br />The Non-Profit Marketing Foundation<br />
  17. 17. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Username includes Organization name<br />The Non-Profit Marketing Foundation<br />
  18. 18. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Avatar is Organization Logo<br />The Non-Profit Marketing Foundation<br />
  19. 19. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Bio includes Keywords<br />The Non-Profit Marketing Foundation<br />
  20. 20. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Website URL <br />The Non-Profit Marketing Foundation<br />
  21. 21. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Custom Background Image <br />The Non-Profit Marketing Foundation<br />
  22. 22. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Use Hashtags<br />The Non-Profit Marketing Foundation<br />
  23. 23. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />TWITTER<br />Username includes Organization name<br />Avatar is Organization Logo<br />Bio includes Keywords<br />Website URL <br />Custom Background Image <br />Use Hashtags<br />The Non-Profit Marketing Foundation<br />
  24. 24. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />FACEBOOK<br />Avatar is Company Logo<br />Use Keywords in Profile<br />Use Keywords in Description<br />Listed Officers<br />The Non-Profit Marketing Foundation<br />
  25. 25. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />FACEBOOK<br />Avatar is Company Logo<br />The Non-Profit Marketing Foundation<br />
  26. 26. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />FACEBOOK<br />Use Keywords in Profile<br />The Non-Profit Marketing Foundation<br />
  27. 27. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />FACEBOOK<br />Use Keywords in Description<br />The Non-Profit Marketing Foundation<br />
  28. 28. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />FACEBOOK<br />Listed Officers<br />The Non-Profit Marketing Foundation<br />
  29. 29. CASE STUDY: 1010 PROJECT<br />How Non-Profits are Using Social Media Well<br />FACEBOOK<br />Avatar is Company Logo<br />Use Keywords in Profile<br />Use Keywords in Description<br />Listed Officers<br />The Non-Profit Marketing Foundation<br />

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