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Why the Recent Demand for Nonprofits to Create Revenue-Generating  Activities?
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Why the Recent Demand for Nonprofits to Create Revenue-Generating Activities?

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Slides that were inspired by a workshop I gave at the Amuta21c Conference in Jerusalem on March 18, 2012 (already available on Slideshare). ...

Slides that were inspired by a workshop I gave at the Amuta21c Conference in Jerusalem on March 18, 2012 (already available on Slideshare).

Stay tuned for "Part 2: The 3 Components to a Successful Strategy" that is/will be uploaded to Slideshare, as well.

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    Why the Recent Demand for Nonprofits to Create Revenue-Generating  Activities? Why the Recent Demand for Nonprofits to Create Revenue-Generating Activities? Presentation Transcript

    • Strategies for Analyzing & Implementing Revenue-Generating Activities in Nonprofits Part 1: Understanding the Recent DemandShuey FogelThe Nonprofit Banker@nonprofitbanker
    • In the past few years, nonprofits have been hearinga lot of the following
    • There is a New Age Dawning in PhilanthropyPhoto Credit: “Sunrise on Phu Chi Fa” by Tom Bkk
    • Our Funding Models Are BrokenPhoto Credit: “Collapsed House” by JHF
    • those that fail to understand this and adapt will cease to existPhoto Credit: “Tombstone” by A.M. Kuchling
    • Why the RecentDemand for Nonprofits to Create Revenue-Generating Activities?
    • #1 The Economyincrease in unemployment + bleak forecast = decrease in donations = need to diversify
    • Charitiesdo not want to relyexclusively on donations.Photo Credit: “Collecting Money” by Mwiththeat
    • Donorsdo not want to be the solesource of revenue.want to support what theyfeel is a financially viableorganization. Photo from “Meet the Investor” panel from recent Amuta21c conference for Israeli charities & nonprofit professionals, www.amuta21c.com
    • #2 The “New” Funder Self-made wealth. Seeks philanthropic opportunities that allow for personal involvement & not just a cash infusion.Photo Credit: ”Money and Magnifying Glass” by Images_of_Money
    • This Modern Donorpursues sustainability.uses similar investmentstrategies to financenonprofit & for-profitventures.Photo Credit: ”Money and Magnifying Glass” by Images_of_Money
    • This Modern Donoruses phrases, such as… …Return On Investment …Venture Philanthropy …Philanthropic Equity …Double-Bottom LinePhoto Credit: ”Dictionary Definition: Work” by Jaboney
    • #3 Hybrid For-Profits Legal structures that allow for socially-minded business entities.Photo Credit: “Red and Blue Liquids Inside Graduated Test Tubes” by Horia Varlan
    • Investorsbelieve it is possible topursue a double-bottomline: impact & profitability
    • Someone Even Told Me “I don’t even know why people start charities anymore. Any cause can be opened up as a business.”Photo Credit: ”Stock Exchange” by Travel Aficionado
    • the demand for revenue- generating activities doesn’t require nonprofits to abandon proven funding models & methodology!Photo Credit: ”Stop Sign” by LadyBeames
    • Don’t GetBlindedBy the Nothing canHype! substitute philanthropy. Donors are different than customers.
    • And don’t forget:• Charities have always pursued a double-bottom line.• SSIR Study: Fee-for- Service alone is not a funding model of any USA “big” nonprofit.
    • Nevertheless, the potential for enhancing financial stability throughearned income is toosubstantial to ignore.
    • When ImplementingRevenue-GeneratingActivitiesCreate a strategy thatcompliments the vision &mission of your charityIn short, see Part 2 Photo Credit: ”Construction Vehicle” by Roberto Verzo
    • Why do you think charities are being pushed to create revenue-generating activities? /nonprofitbanker @nonprofitbanker #nprevenueStay Tuned for The 3 Components to Part Two! a Successful Strategy