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Designer U


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How to market yourself as a designer once you graduate …

How to market yourself as a designer once you graduate

Published in: Design, Technology, Business

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  • 1. Designer Ujob hunting tips for new graphic designers —Mitzie Testani, Interactive Designer
  • 2. Steps– Marketing yourself– Getting experience– Resources
  • 3. GETTING IT Five opportunities to see (OTS) are believed required for a reasonable [advertising] impact....To achieve [this] may require 20 or 30 peak-time transmissions of a commercial, or a significant number of insertions of press advertise- ments in the national media. — D. Ogilvy, ‘Ogilvy on Advertising’ (Pan Books, 1983) via Wikipedia
  • 4. Almost 30 years later, how many more timesshould your information be visible in a market withdistracted attention spans that are now spread thinover a multitude of channels? You must create yourown opportunities. — Mitzie Testani interactive designer & sometimes job hunter
  • 5. Competition{s}Getting in front of the right audience.
  • 6. CompetitionsLow rangeCMYK Magazine $45/15 ImaGEs | Creative Quarterly $10 EaCHAdobe Design Achievement FREE | AIGA somE FREE wITH mEmbERsHIp
  • 7. CompetitionsHigh rangeCommunication Arts $35 sINGlE ENTRY / $70 sERIEsArt Director’s Club $35 pER ENTRY | HOW Design $30-50 pER ENTRYPrint Magazine $50-75 pER ENTRY | Graphis $60 sTudENT ENTRY
  • 8. Portfolio{s}Channels for exposure.
  • 9. PortfoliosFees/membership benefitAIGA | Creative Hotlist | Graphis | Design Taxi | Art Director’s
  • 10. PortfoliosFree or partially | | | | | | |
  • 11. PortfoliosBlog/ | | | |
  • 12. PortfoliosHighly recommended, with a note of
  • 13. A quick glance at the markupwill also tell me how organized[the] designer is. —Jeffrey Veen Five steps to a better design portfolio November, 2006
  • 14. Options Designer for Designer + front-end or front-end developers developer
  • 15. Designer for front-enddevelopers Should understand • How integrate cross print/multi-channel with interactive • Wireframing and site maps • Design patterns • Technical capabilities of code or interaction • How to work with information architects • How to fight for usability over form/features • How to create hierarchical navigation systems
  • 16. Designer + front-enddeveloper Should understand designers’ requirements, plus • Accessibility • HTML / CSS /Javascript • Responsive interaction design • How to work with back end developers • Be willing to grow coding knowledge • How to translate to clients
  • 17. Portfolio building• Self-authored dEsIGN pRaCTICE• Volunteer ClIENT pRaCTICE, basElINING• Freelance ENTREpRENEuRIal pRaCTICE
  • 18. Start list• Logo• Stationery• Timesheet• Contract• Estimate form• Invoice
  • 19. ResourcesInteractiveInterACT with Web Standards: A holistic approach to web design aaRRoNwalTER, VIRGINIa dEbolT, dEREk FEaTHERsToNE & dENIsE R. JaCobsCSS in Easy Steps mIkE mCGRaTHTranscending CSS: The Fine Art of Web Design aNdY ClaRkEDesigning with Web Standards (3rd Edition) JEFFREY ZEldmaNResponsive Web Design ETH aN maRCoTTEHead First HTML with CSS & XHTML ERIC T FREEmaN, ElIsabETH FREEmaN& ElIsabETH RobsoN
  • 20. ResourcesFreelanceGraphic Artist’s Guild Handbook of Pricing and Ethical Guidelines GRapHICaRTIsTs GuIldThe Designer’s Guide to Marketing and Pricing IlIsE bENuN & pElEG TopGraphic Designer’s Guide to Pricing, Estimating & Budgeting Revised EditionTHEo sTEpHaN wIllIamsBusiness and Legal Forms for Graphic Designers (3rd Edition) EVa domaNbRuCk & Tad CRawFoRd
  • 21. Thanks.
  • 22. Sources••••