Designer U

Designer Ujob hunting tips for new graphic designers —Mitzie Testani, Interactive Designer

Steps– Marketing yourself– Getting experience– Resources

GETTING IT Five opportunities to see (OTS) are believed required for a reasonable [advertising] impact....To achieve [this] may require 20 or 30 peak-time transmissions of a commercial, or a significant number of insertions of press advertise- ments in the national media. — D. Ogilvy, ‘Ogilvy on Advertising’ (Pan Books, 1983) via Wikipedia

Almost 30 years later, how many more timesshould your information be visible in a market withdistracted attention spans that are now spread thinover a multitude of channels? You must create yourown opportunities. — Mitzie Testani interactive designer & sometimes job hunter

Competition{s}Getting in front of the right audience.

CompetitionsLow rangeCMYK Magazine $45/15 ImaGEs | Creative Quarterly $10 EaCHAdobe Design Achievement FREE | AIGA somE FREE wITH mEmbERsHIp

CompetitionsHigh rangeCommunication Arts $35 sINGlE ENTRY / $70 sERIEsArt Director’s Club $35 pER ENTRY | HOW Design $30-50 pER ENTRYPrint Magazine $50-75 pER ENTRY | Graphis $60 sTudENT ENTRY

Portfolio{s}Channels for exposure.

PortfoliosFees/membership benefitAIGA | Creative Hotlist | Graphis | Design Taxi | Art Director’s

PortfoliosBlog/microblogLinkedin.com | Facebook.com | Twitter.com | Google+Posterous.com | Wordpress.com

PortfoliosHighly recommended, with a note of cautionYou.com

A quick glance at the markupwill also tell me how organized[the] designer is. —Jeffrey Veen Five steps to a better design portfolio November, 2006

Options Designer for Designer + front-end or front-end developers developer

Designer for front-enddevelopers Should understand • How integrate cross print/multi-channel with interactive • Wireframing and site maps • Design patterns • Technical capabilities of code or interaction • How to work with information architects • How to fight for usability over form/features • How to create hierarchical navigation systems

Designer + front-enddeveloper Should understand designers’ requirements, plus • Accessibility • HTML / CSS /Javascript • Responsive interaction design • How to work with back end developers • Be willing to grow coding knowledge • How to translate to clients

Portfolio building• Self-authored dEsIGN pRaCTICE• Volunteer ClIENT pRaCTICE, basElINING• Freelance ENTREpRENEuRIal pRaCTICE

Start list• Logo• Stationery• Timesheet• Contract• Estimate form• Invoice

ResourcesInteractiveInterACT with Web Standards: A holistic approach to web design aaRRoNwalTER, VIRGINIa dEbolT, dEREk FEaTHERsToNE & dENIsE R. JaCobsCSS in Easy Steps mIkE mCGRaTHTranscending CSS: The Fine Art of Web Design aNdY ClaRkEDesigning with Web Standards (3rd Edition) JEFFREY ZEldmaNResponsive Web Design ETH aN maRCoTTEHead First HTML with CSS & XHTML ERIC T FREEmaN, ElIsabETH FREEmaN& ElIsabETH RobsoN

ResourcesFreelanceGraphic Artist’s Guild Handbook of Pricing and Ethical Guidelines GRapHICaRTIsTs GuIldThe Designer’s Guide to Marketing and Pricing IlIsE bENuN & pElEG TopGraphic Designer’s Guide to Pricing, Estimating & Budgeting Revised EditionTHEo sTEpHaN wIllIamsBusiness and Legal Forms for Graphic Designers (3rd Edition) EVa domaNbRuCk & Tad CRawFoRd

Thanks.

Sources• http://en.wikipedia.org/wiki/Advertising_media_selection• http://www.designstudentresource.com• http://veen.com/jeff/archives/000935.html• http://www.uie.com/brainsparks/2011/06/14/uietips-ux-practicing/

Designer U

by nonperishable on Dec 28, 2011

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Designer U — Presentation Transcript