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Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
Designer U
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Designer U

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How to market yourself as a designer once you graduate …

How to market yourself as a designer once you graduate

Published in: Design, Technology, Business
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  1. Designer Ujob hunting tips for new graphic designers —Mitzie Testani, Interactive Designer
  2. Steps– Marketing yourself– Getting experience– Resources
  3. GETTING IT Five opportunities to see (OTS) are believed required for a reasonable [advertising] impact....To achieve [this] may require 20 or 30 peak-time transmissions of a commercial, or a significant number of insertions of press advertise- ments in the national media. — D. Ogilvy, ‘Ogilvy on Advertising’ (Pan Books, 1983) via Wikipedia
  4. Almost 30 years later, how many more timesshould your information be visible in a market withdistracted attention spans that are now spread thinover a multitude of channels? You must create yourown opportunities. — Mitzie Testani interactive designer & sometimes job hunter
  5. Competition{s}Getting in front of the right audience.
  6. CompetitionsLow rangeCMYK Magazine $45/15 ImaGEs | Creative Quarterly $10 EaCHAdobe Design Achievement FREE | AIGA somE FREE wITH mEmbERsHIp
  7. CompetitionsHigh rangeCommunication Arts $35 sINGlE ENTRY / $70 sERIEsArt Director’s Club $35 pER ENTRY | HOW Design $30-50 pER ENTRYPrint Magazine $50-75 pER ENTRY | Graphis $60 sTudENT ENTRY
  8. Portfolio{s}Channels for exposure.
  9. PortfoliosFees/membership benefitAIGA | Creative Hotlist | Graphis | Design Taxi | Art Director’s
  10. PortfoliosFree or partially freeBehance.net | Coroflot.com | Flickr.com | Cargocollective.comCarbonmade.com | Shownd.com | Squarespace.comViewbook.com | Dripbook.com | Virb.com
  11. PortfoliosBlog/microblogLinkedin.com | Facebook.com | Twitter.com | Google+Posterous.com | Wordpress.com
  12. PortfoliosHighly recommended, with a note of cautionYou.com
  13. A quick glance at the markupwill also tell me how organized[the] designer is. —Jeffrey Veen Five steps to a better design portfolio November, 2006
  14. Options Designer for Designer + front-end or front-end developers developer
  15. Designer for front-enddevelopers Should understand • How integrate cross print/multi-channel with interactive • Wireframing and site maps • Design patterns • Technical capabilities of code or interaction • How to work with information architects • How to fight for usability over form/features • How to create hierarchical navigation systems
  16. Designer + front-enddeveloper Should understand designers’ requirements, plus • Accessibility • HTML / CSS /Javascript • Responsive interaction design • How to work with back end developers • Be willing to grow coding knowledge • How to translate to clients
  17. Portfolio building• Self-authored dEsIGN pRaCTICE• Volunteer ClIENT pRaCTICE, basElINING• Freelance ENTREpRENEuRIal pRaCTICE
  18. Start list• Logo• Stationery• Timesheet• Contract• Estimate form• Invoice
  19. ResourcesInteractiveInterACT with Web Standards: A holistic approach to web design aaRRoNwalTER, VIRGINIa dEbolT, dEREk FEaTHERsToNE & dENIsE R. JaCobsCSS in Easy Steps mIkE mCGRaTHTranscending CSS: The Fine Art of Web Design aNdY ClaRkEDesigning with Web Standards (3rd Edition) JEFFREY ZEldmaNResponsive Web Design ETH aN maRCoTTEHead First HTML with CSS & XHTML ERIC T FREEmaN, ElIsabETH FREEmaN& ElIsabETH RobsoN
  20. ResourcesFreelanceGraphic Artist’s Guild Handbook of Pricing and Ethical Guidelines GRapHICaRTIsTs GuIldThe Designer’s Guide to Marketing and Pricing IlIsE bENuN & pElEG TopGraphic Designer’s Guide to Pricing, Estimating & Budgeting Revised EditionTHEo sTEpHaN wIllIamsBusiness and Legal Forms for Graphic Designers (3rd Edition) EVa domaNbRuCk & Tad CRawFoRd
  21. Thanks.
  22. Sources• http://en.wikipedia.org/wiki/Advertising_media_selection• http://www.designstudentresource.com• http://veen.com/jeff/archives/000935.html• http://www.uie.com/brainsparks/2011/06/14/uietips-ux-practicing/

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