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Defy Core Messaging WhAT iS The prOBLem Short Version As you age, one of biggest problems your skin faces is an imbalance of enzymes.ThAT Defy ADDreSSeS? Enzymes are the catalysts for building healthy, youthful skin, and a proper balance of enzymes is necessary to maintain healthy collagen and elastin levels as well as inhibit the production of melanin and pigmentation. However, over time your skin loses that optimal balance of enzymes, resulting in fine lines, wrinkles, sagging skin, age spots, uneven skin tone, and dark circles under the eyes. Long Version The foundation to healthy, balanced skin is found in the thousands of chemical processes occurring every minute within our skin. Every chemical reaction in our body, and especially in our skin, is initiated by enzymes. Enzymes are responsible for the reactions that help build, regulate, and repair a healthy skin matrix. Some enzymes are responsible for the production of collagen and elastin that support strong skin. Other enzymes break down old and damaged collagen and elastin that your skin no longer needs. Still other enzymes help maintain normal amounts of melanin and pigmentation in the skin. The smoothness, firmness, and youthfulness of our skin depends on the healthy balance of enzymes that build and recycle the skin matrix. This is the natural skin renewal process, and it’s absolutely essential for vibrant, younger-looking skin. But age, UV exposure, smoke, pollutants, and other environmental stressors disrupt this balance. The result is weakened skin and the signs of aging that come with it, including fine lines, wrinkles, sagging skin, age spots, uneven skin tone, and dark circles under the eyes. WhAT iS Defy? The Only Bioactive-Based Approach to Anti-Aging. Defy offers a new approach to skin care that uses powerful bioactive formulas and innovative skin care devices to target the root causes of aging skin—visibly reversing the signs of aging and helping you look younger and more radiant than ever. The Defy Biotopical Age Intervention system includes three highly effective biotopicals that are formulated to work at the cellular level to address the root causes of aging skin. The Defy system also includes two professional-grade skin care devices that use the latest innovations to improve the health and appearance of your skin. 1
Defy Core Messaging WhAT DOeS Defy DO? Defy biotopicals and skin care devices work together to fight the major signs of aging. Defy is proven to help: • Reduce the look of wrinkles and fine lines • Diminish age spots and discoloration • Erase the appearance of dark circles under the eyes • Brighten dull and rough skin tone and texture • Make sagging skin look firmer and tighter hOW DO The Defy The powerful bioactives in Defy biotopicals help restore a healthy balance of enzymes within the skin, strengthening the underlying skin matrix and BiOTOpicALS WOrk? bringing back a more youthful look. Studies show that these bioactives inhibit enzymes, like collagenase, that weaken skin structure and loosen skin. They inhibit the production of tyrosinase, which is responsible for age spots and discoloration. They also stimulate enzymes that help produce collagen and elastin, which build and repair the skin matrix, and hyaluronic acid, which fills in the skin structure for a firmer, smoother appearance. Defy biotopicals are sourced naturally with the nutrients our skin needs. Defy delivers these bioactives to the layers of skin where they can be effective—the layers where the proteins that support healthy skin are produced. WhAT iS BiOTOpicAL Biotopical Age Intervention is a unique approach to anti-aging that delivers powerful bioactives to cells within the skin to help restore the natural balance Age inTerVenTiOn? of enzymes that is necessary to build and renew a healthy skin matrix. Biotopical Age Intervention is a safe, natural, and effective approach to getting firmer, smoother, more youthful-looking skin. WhAT Are The Defy Defy Age erasing Serum We formulated our Defy Age Erasing Serum to target and erase the appearance BiOTOpicAL prODucTS of fine lines, deep wrinkles, and age spots with a unique blend of bioactives,AnD WhAT DO They DO? including peptides, Indian cress extract, and noni leaf. These bioactives also even out skin tone and strengthen your skin so you can look and feel younger. • Targets and erases the appearance of fine lines • Visibly reduces deep wrinkles • Evens age spots and discoloration Defy renewing eye Treatment Dark circles, wrinkles, and sagging skin around your eyes can make you look and feel older and tired. That’s why we created the Defy Renewing Eye Treatment, a biotopical eye cream with powerful bioactives like gardenia, peptides, olive leaf extract and noni leaf to help promote healthy enzyme production and restore the vibrancy your eyes deserve. 2
Defy Core Messaging • Visibly diminishes wrinkles around the eyes • Erases the appearance of dark circles • Helps firm and lift sagging skin around the eyes • Contours your eyes for a more radiant look Defy face Lifting night cream As we age, the collagen and elastin in our skin breaks down and our skin begins to sag. Our Defy Face Lifting Night Cream was specifically formulated to counteract sagging skin. Powerful bioactives like oligosaccharides, oat kernel extract, and noni seed oil work overnight to create a firm appearance and moisturize dry, weakened skin. • Helps firm and tone sagging skin • Enhances skin’s moisture barrier • Improves the deep hydration level of your skin • Restores cushion and elasticityWhAT Are The Defy The Defy Microderm Treatment and Defy Ultraderm Therapy devices areprOfeSSiOnAL Skin advanced, professional-grade tools that take advantage of the latest innovations in skin care science to deliver healthy, beautiful, younger-looking skin. They cAre DeViceS? offer the same technology that dermatologists and aestheticians use to deliver safe and highly effective skin care. They are easy to operate and deliver immediately noticeable results—all in the comfort of your home and at a fraction of the cost of professional treatments. Defy microderm Treatment The Defy Microderm Treatment device utilizes proven and safe abrasion technology with rotating, exfoliating discs to remove dead skin cells from the stratum corneum—the visible layer of the skin. It also features a distinct suction technology to not only vacuum-up the dead skin cells as it exfoliates, but stimulate blood flow to the dermis where new skin cells are created. Weekly use of Defy Microderm Treatment exfoliates and invigorates your skin, revealing a smoother, brighter, and healthier complexion. • Removes dead skin cells to reveal brighter, healthier skin • Enables the absorption of powerful bioactives into living skin cells. • Immediately improves skin tone and texture • Customizable to different skin types Defy ultraderm Therapy The Defy Ultraderm Therapy functions as a professional-grade deep cleanser, producing ultrasonic vibrations that loosen dead skin cells, free trapped debris, and wash away excess sebum. The Defy Ultraderm Therapy also increases the efficacy of Defy biotopicals through a process known as sonophoresis, in which sound waves open 3
Defy Core Messaging temporary microchannels in the skin to allow Defy biotopicals to reach your skin’s deeper layers, where they can have an even greater effect in the fight against aging. Daily use of Defy Ultraderm Therapy leaves your skin looking and feeling firmer, cleaner, and more radiant. • Uses ultrasonic waves to open microchannels in the skin • Removes excess dirt, oils, and impurities from pores • Carries restorative biotopical ingredients deep into living tissueWhAT mAkeS Defy We now understand the aging process and how it affects skin better than ever before. This knowledge makes it possible for us to offer new formulas, DifferenT frOm technologies, and treatments that deliver superior results—results that aren’t OTher BrAnDS? possible using typical “cleanse and moisturize” skin care regimens. Defy Biotopicals Defy biotopicals offer unique bioactive blends that work at the cellular level to address the root causes of aging skin. The bioactives in Defy biotopicals are proven to be safe and stable. Each one is standardized to deliver an appropriate level of activity. They are sourced naturally, and they are scientifically proven to deliver real results. Defy biotopicals are paraben free, vegan friendly (no animal-derived ingredients), safe and dermatologist tested, hypoallergenic, and approved for all skin types. You can be confident that Defy biotopicals work in harmony with your skin’s natural processes. Defy Skin care Devices Defy skin care devices are professional-grade devices that use the latest in skin care science to improve the health and appearance of your skin. These devices deliver Defy bioactives to your skin’s deeper layers, where they more effectively target the root causes of aging. They’re safe, non-invasive, easy to operate, and deliver immediately noticeable and professional results. With Defy skin care devices, getting healthier, younger looking skin has never been more affordable. Every year, women spend millions of dollars on dermatologists and aestheticians in search of more youthful looking skin. But great skin doesn’t have to be expensive. The same technology that dermatologists and aestheticians use in professional offices is now available to you in the comfort of your own home and at a fraction of the cost. 4