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Rackspace: Toe In The Cloud

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Everyone is getting educated about cloud computing. Many businesses are implementing, but if your firm wants to explore the options that do not require a wholesale replacement, this session is for …

Everyone is getting educated about cloud computing. Many businesses are implementing, but if your firm wants to explore the options that do not require a wholesale replacement, this session is for you. A recent McKinsey study evaluated cloud as an all or nothing consideration, which it supported with data from a mega firm with a 1,700-person IT staff doing a wholesale migration. At the Gartner ITxpo on 10.21.09, this presentation by Andy Schroepfer, Rackspace VP of Strategy, addresses control, reliability and security concerns and discusses cloud options and detail how a hybrid hosting strategy (mix of cloud and managed hosting) can solve unique IT business issues. 

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  • Computing-as-a-service has the potential to help businesses solve cost-effective scale and flexibility. This rapidly emerging solution points to a fundamental shift in how IT infrastructure is delivered and managed, enabling businesses to grow their online business to meet demand.This session will guide the audience through ways and means companies are beginning to see big early wins with cloud computing. Andy Schroepfer, Rackspace VP of Strategy, will address control, reliability and security concerns and discuss cloud options, how to effectively test the cloud for certain applications and how a hybrid hosting strategy (mix of cloud and managed hosting) can solve unique IT business issues.
  • Better (Reduces Risk)Avoids large capital outlays (preserves liquidity)Transfers regulatory burden to hosting providerSLAs help mitigate financial risk – you cannot afford downtimeBetter & Faster (Flexibility)Easier to scale - pay as you growMore reliable – 24/7 support & security Rapid, managed deployment and upgrades – reduced sales cyclesAccess to the latest technology and expertise Saves MoneyEconomies of Scale – Lower Total Cost of OwnershipShared infrastructure for higher efficiencyReduced need for 24/7 on-staff expertise & cuts personnel costsBudgeted monthly fee allows for better fiscal management & planning
  • "Utility hosting services can deliver cost savings of up to 20%, compared to traditional hosting services"-- Gartner, February 2009
  • If you had an additional head/resource where would you place it?You are being asked to do more with lessDo you need extra capacity fast?Tired of over-purchasing? Is your solution one-size-fits-all?Confused by emerging technologies?
  • Transcript

    • 1. Date: October 2009
      TOE IN THE CLOUD:
      How Businesses Can Leverage Cloud Computing Today
      Presented by:
      Andy Schroepfer
      VP Strategy, Rackspace Hosting
    • 2. Forward-Looking Statements / Safe Harbor Statement
      This presentation contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions.
      All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected data center operations at the new facility, operational and financial results, long term investment strategies, growth plans including international expansion plans, expected results from the integration of technologies, the performance or market share relating to products and services; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include infrastructure failures, including failures at the new data center, the continuation of the current difficult economic conditions or further negative fluctuations, the effectiveness of managing company growth, technological and competitive factors, regulatory factors, and other risks that are described in Rackspace Hosting's Form 10-Q for the quarter ended March 31, 2009, filed with the SEC on May 12, 2009.
      Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
      2
    • 3. 3
      3
      "The bulk of business computing will shift out of private data centers to the ‘cloud’."
      – Nicholas Carr
    • 4.
    • 5. We can agree on the goal, but there are different ways to get there
      18
      NO MORE SERVERS.
    • 6. Truly a New Era of Computing
      70’s – 80’s
      Mainframe Era
      90’s – 2000’s
      Client Server Era
      2010 – beyond
      Cloud Era
      Centralization and scale drive “better, faster, cheaper”
      The old models aren’t gone, just less relevant
      Cloud Computing is about pooling
    • 7. Pooling Lowers Costs
      7
      7
      HR Benefits
      Savings of 30% at peak times
      Security Experts
      Network Experts
      On-Demand Infrastructure
      OS Experts
      Savings of 60% at slow times
      Management Software
      Managed Services
      Peak
      Server & Network Infrastructure
      Base Infrastructure
      Fixed costs vs. renting sliver of fixed costs
      Outsourcing has inventory of “compute” and “expertise”
    • 8. Focus Where It Really Matters
      of IT organizations’ time is spent on updates, patching, and maintenance
      over
      70%
      IT resources need to be placed efficiently
      You are being asked to do more with less
    • 9. Cloud Hosting is a New Tool, Not a Panacea
      What / Where, not Yes / No
      Spark and empower innovation
    • 10. 10
      Standard Apps
      Ubiquitous Apps
      Custom Apps
      Managed Hosting
      Cloud Hosting
      SaaS
      STOP & THINK!
      Blogs
      Wikis
      Subversion
      Test/Dev
      Department sites
      ERP
      OSS
      Workflow
      Website
      Email
      Workspaces
      Chat
      IM
      A Computing Strategy is Key
    • 11. Security Is A Red Herring
      Security concerns are not unique to Cloud
      Should always be a priority, regardless of solution
    • 12. Time = Proof
      Hybrid Models
      Compliance evolution
      Key Drivers of Comfort
    • 13. Change Is In The Air For The IT Department
      NO MORE
      SERVERS
      WORKLOAD STRATEGIES
      SOFTWARE
      DEVELOPMENT
      IT should embrace rather than fear the cloud
      Development critical to IT of the future
    • 14. YOUR LOGO HERE
      NO MORE
      SERVERS
    • 15. www.NoMoreServers.com
      andy.schroepfer@rackspace.com
      Twitter: @shrepfur

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