Date:  October 2009<br />TOE IN THE CLOUD:<br />How Businesses Can Leverage Cloud Computing Today<br />Presented by:	<br /...
Forward-Looking Statements / Safe Harbor Statement<br />This presentation contains forward-looking statements that involve...
3<br />3<br />&quot;The bulk of business computing will shift out of private data centers to the ‘cloud’.&quot;<br />– Nic...
We can agree on the goal, but there are different ways to get there<br />18<br />NO MORE SERVERS.<br />
Truly a New Era of Computing<br />70’s – 80’s<br />Mainframe Era<br />90’s – 2000’s<br />Client Server Era<br />2010 – bey...
Pooling Lowers Costs<br />7<br />7<br />HR Benefits<br />Savings of 30% at peak times<br />Security Experts<br />Network E...
Focus Where It Really Matters<br />of IT organizations’ time is spent on updates, patching, and maintenance<br />over<br /...
Cloud Hosting is a New Tool, Not a Panacea <br /> What / Where, not Yes / No<br />Spark and empower innovation<br />
10<br />Standard Apps<br />Ubiquitous Apps<br />Custom Apps<br />Managed Hosting<br />Cloud Hosting<br />SaaS<br />STOP & ...
Security Is A Red Herring<br />Security concerns are not unique to Cloud<br />Should always be a priority, regardless of s...
 Time = Proof<br /> Hybrid Models<br /> Compliance evolution<br />Key Drivers of Comfort<br />
Change Is In The Air For The IT Department<br />NO MORE<br />SERVERS<br />WORKLOAD STRATEGIES<br />SOFTWARE<br />DEVELOPME...
YOUR LOGO HERE<br />NO MORE<br />SERVERS<br />
www.NoMoreServers.com<br />andy.schroepfer@rackspace.com <br />Twitter:  @shrepfur<br />
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Rackspace: Toe In The Cloud

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Everyone is getting educated about cloud computing. Many businesses are implementing, but if your firm wants to explore the options that do not require a wholesale replacement, this session is for you. A recent McKinsey study evaluated cloud as an all or nothing consideration, which it supported with data from a mega firm with a 1,700-person IT staff doing a wholesale migration. At the Gartner ITxpo on 10.21.09, this presentation by Andy Schroepfer, Rackspace VP of Strategy, addresses control, reliability and security concerns and discusses cloud options and detail how a hybrid hosting strategy (mix of cloud and managed hosting) can solve unique IT business issues. 

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  • Computing-as-a-service has the potential to help businesses solve cost-effective scale and flexibility. This rapidly emerging solution points to a fundamental shift in how IT infrastructure is delivered and managed, enabling businesses to grow their online business to meet demand.This session will guide the audience through ways and means companies are beginning to see big early wins with cloud computing. Andy Schroepfer, Rackspace VP of Strategy, will address control, reliability and security concerns and discuss cloud options, how to effectively test the cloud for certain applications and how a hybrid hosting strategy (mix of cloud and managed hosting) can solve unique IT business issues.
  • Better (Reduces Risk)Avoids large capital outlays (preserves liquidity)Transfers regulatory burden to hosting providerSLAs help mitigate financial risk – you cannot afford downtimeBetter & Faster (Flexibility)Easier to scale - pay as you growMore reliable – 24/7 support & security Rapid, managed deployment and upgrades – reduced sales cyclesAccess to the latest technology and expertise Saves MoneyEconomies of Scale – Lower Total Cost of OwnershipShared infrastructure for higher efficiencyReduced need for 24/7 on-staff expertise & cuts personnel costsBudgeted monthly fee allows for better fiscal management & planning
  • "Utility hosting services can deliver cost savings of up to 20%, compared to traditional hosting services"-- Gartner, February 2009
  • If you had an additional head/resource where would you place it?You are being asked to do more with lessDo you need extra capacity fast?Tired of over-purchasing? Is your solution one-size-fits-all?Confused by emerging technologies?
  • Rackspace: Toe In The Cloud

    1. 1. Date: October 2009<br />TOE IN THE CLOUD:<br />How Businesses Can Leverage Cloud Computing Today<br />Presented by: <br />Andy Schroepfer<br />VP Strategy, Rackspace Hosting<br />
    2. 2. Forward-Looking Statements / Safe Harbor Statement<br />This presentation contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions.<br />All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected data center operations at the new facility, operational and financial results, long term investment strategies, growth plans including international expansion plans, expected results from the integration of technologies, the performance or market share relating to products and services; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include infrastructure failures, including failures at the new data center, the continuation of the current difficult economic conditions or further negative fluctuations, the effectiveness of managing company growth, technological and competitive factors, regulatory factors, and other risks that are described in Rackspace Hosting&apos;s Form 10-Q for the quarter ended March 31, 2009, filed with the SEC on May 12, 2009.<br />Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.<br />2<br />
    3. 3. 3<br />3<br />&quot;The bulk of business computing will shift out of private data centers to the ‘cloud’.&quot;<br />– Nicholas Carr <br />
    4. 4.
    5. 5. We can agree on the goal, but there are different ways to get there<br />18<br />NO MORE SERVERS.<br />
    6. 6. Truly a New Era of Computing<br />70’s – 80’s<br />Mainframe Era<br />90’s – 2000’s<br />Client Server Era<br />2010 – beyond<br />Cloud Era<br />Centralization and scale drive “better, faster, cheaper”<br />The old models aren’t gone, just less relevant<br />Cloud Computing is about pooling<br />
    7. 7. Pooling Lowers Costs<br />7<br />7<br />HR Benefits<br />Savings of 30% at peak times<br />Security Experts<br />Network Experts<br />On-Demand Infrastructure<br />OS Experts<br />Savings of 60% at slow times<br />Management Software<br />Managed Services<br />Peak <br />Server & Network Infrastructure<br />Base Infrastructure<br />Fixed costs vs. renting sliver of fixed costs<br />Outsourcing has inventory of “compute” and “expertise”<br />
    8. 8. Focus Where It Really Matters<br />of IT organizations’ time is spent on updates, patching, and maintenance<br />over<br />70%<br />IT resources need to be placed efficiently<br />You are being asked to do more with less<br />
    9. 9. Cloud Hosting is a New Tool, Not a Panacea <br /> What / Where, not Yes / No<br />Spark and empower innovation<br />
    10. 10. 10<br />Standard Apps<br />Ubiquitous Apps<br />Custom Apps<br />Managed Hosting<br />Cloud Hosting<br />SaaS<br />STOP & THINK!<br />Blogs<br />Wikis<br />Subversion<br />Test/Dev<br />Department sites<br />ERP<br />OSS<br />Workflow<br />Website<br />Email<br />Workspaces<br />Chat<br />IM<br />A Computing Strategy is Key<br />
    11. 11. Security Is A Red Herring<br />Security concerns are not unique to Cloud<br />Should always be a priority, regardless of solution<br />
    12. 12. Time = Proof<br /> Hybrid Models<br /> Compliance evolution<br />Key Drivers of Comfort<br />
    13. 13. Change Is In The Air For The IT Department<br />NO MORE<br />SERVERS<br />WORKLOAD STRATEGIES<br />SOFTWARE<br />DEVELOPMENT<br />IT should embrace rather than fear the cloud<br />Development critical to IT of the future<br />
    14. 14. YOUR LOGO HERE<br />NO MORE<br />SERVERS<br />
    15. 15. www.NoMoreServers.com<br />andy.schroepfer@rackspace.com <br />Twitter: @shrepfur<br />

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