Monetization talk at Google

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Monetization talk at Google

  1. 1. June 23, 2010
  2. 2. Who we are and what we do <ul><li>One of the first virtual currency monetization platforms </li></ul><ul><li>Launched in early 2007 with our exclusive market research surveys </li></ul><ul><li>Added CPA offers solution in early 2009 </li></ul><ul><li>250+ MMO, Casual Gaming and Social Gaming Partners </li></ul><ul><li>150+ direct clients in the Fortune 500 and Honomichl 50 </li></ul><ul><li>Awards: FAST Top 50, ARF Silver Innovation Award, OnHollywood Top 100 winner </li></ul>
  3. 3. Past six months <ul><li>Publishers: </li></ul><ul><li>Advertisers: </li></ul>
  4. 4. Most popular question <ul><li>What’s the best way to integrate any monetization engine? </li></ul>06/23/10
  5. 5. <ul><li>NOT ROCKET SCIENCE </li></ul><ul><li>… do the basics right </li></ul>06/23/10
  6. 6. Customization Publishers who put in the effort to customize the engine to the same look and feel as their product/game saw revenues go up to 150% to 200%.
  7. 7. Placement/Timing Notifying the user of an available survey at the ‘right’ time resulted in a 3X conversion rate, effectively lifting the overall eCPM to 230%. (Interestingly, this also brought in a lot of NEW users to the engine, increasing the overall % of monetized users.)
  8. 8. Event based promotions Well timed promotions synchronized with real-world events tend to do very well. Valentine’s Day: Publishers who participated in this promotion saw an uplift of over 190% in revenue . Mothers’ Day: Publishers who participated in this promotion saw an uplift of over 250% in revenue .
  9. 9. In-game promotions Item Promotion: Promoting in-game items via surveys/offers boosted eCPM up to 350% for the length of the promotion. Currency Promotion: Letting users earn twice as much virtual currency not only brought more users to the engine but also increased their engagement in the game itself. Revenue uplift here was over 250% .
  10. 10. Thank you! Contact me with any questions. <ul><li>Noman Ali </li></ul><ul><li>COO </li></ul><ul><li>Peanut Labs </li></ul><ul><li>[email_address] </li></ul><ul><li>www.peanutlabs.com </li></ul><ul><li>415.314.7701 </li></ul>

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