Situation analysis of nokia

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Situation analysis of nokia

  1. 1. SITUATION ANALYSIS OF NOKIA<br />PRESENTED BY- NOMAN AL HASAN<br />MBA INTAKE 3 (C)<br />
  2. 2. ABOUT NOKIA:<br /><ul><li>LARGEST PRODUCER OF MOBILE PHONE
  3. 3. FACING TOUGH COMPETION FROM RIVAL COMPANIES
  4. 4. LOSING MARKET SHARE (LOST 3% MARKET SHARE IN LAST ONE YEAR)</li></li></ul><li>SWOT ANALYSIS OF NOKIA<br />
  5. 5. STRENGTH OF NOKIA<br />EXPERIENCE<br />EXPERTISE<br />KNOWLEDGE OF CUSTOMER<br />WORLD WIDE DISTRIBUTION NETWORK<br />REPUTATION<br />
  6. 6. WEAKNESS OF NOKIA<br />SLOW REACTION TO NEW RIVALRY<br />LOW POPULARITY OF SYMBIAN OPERATING SYSTEM<br />POOR DESIGN OF SMART PHONES<br />LOW PERFORMANCE OF SMART PHONES<br />
  7. 7. OPPORTUNITIES<br />MOBILE DEVICE MARKET IS GROWING AT THE RATE OF 14%<br />SMART PHONE DEMAND IS GROWING FASTER THAN EVER<br />
  8. 8. THREATS TO NOKIA<br />RIVAL APPLE IS TAKING UP MARKET SHARE FROM NOKIA<br />IPHONE IS THE MOST POPULAR MOBILE DEVICE<br />SAMSUNG, MOTOROLA, SONY ERICSON IS USING GOOGLE ANDROID WHICH IS MORE POPULAR THAN SYMBIAN<br />NEW ENTRANTS ARE ENTERING THE MARKET FOLLOWING APPLE. EG.-DELL, GOOGLE, ACER ETC<br />
  9. 9. BRAND POSITION OF NOKIA<br />
  10. 10. MICRO ENVIRONMENT<br />THREAT OF NEW ENTRANT IS HIGHER BECAUSE OF FAST GROWTH OF THE MOBILE DEVICE MARKET<br />EXISTING COMPETION IS TOUGH AND GETTING TOUGHER BECAUSE EVERY COMPANY IS BRINGING UP NEW UPGRADED MODEL TO GAIN MARKET SHARE.<br />THREAT OF SUBSTITUTE PRODUCT IS HIGH BECAUSE MOBILE DEVICE AND COMPUTER IS COMBINIG TOGETHER TO MAKE IT MOBILE COMMUNITON WITH COMPUTING ABILITY.<br />
  11. 11. 4. BARGAINING POWER OF CUSTOMER IS LOW BECAUSE CUSTOMER ARE NOT UNITED AND NOT ABLE TO INFLUENCE PRICE.<br />5. BARGAINING POWER OF SUPPLIER IS LOW AS WELL BECAUSE MOBILE PHONE PRODUCERS ARE BIG COMPANIES AND THEY CAN CHOOSE TO SWITCH SUPPLIER IF THEY WANT TO DO SO.<br />
  12. 12. MACRO ENVIRONMENT<br />POLITICAL CONDITION IS STABLE IN THE WORLD SO MOBILE PHONE INDUSTRY IS NOT AFFECTED<br />ECONOMIC RECESSION IN THE MAJOR DEVELOPED COUNTRIES IS A THREAT TO THE INDUSTRY<br />SOCIAL COMMUNICATION IS VERY POPULAR AND THE DEMAND IS GROWING. SO MOBILE PHONE INDUSTRY ADOPTED SOCIAL NETWORKING IN THE DEVICES.<br />
  13. 13. 4. TECHNOLOGY IS CHANGING VERY RAPIDLY. SO ALL THE COMPANIES IN THE INDUSTRY INCLUDING NOKIA IS FORCED TO ADOPT ALL NEW TECHNOLOGIES<br />5. ENVIRONMENT IS A HOT ISSUE FOR A WHILE NOW. SO NOKIA ADOPTED TECHNOLOGIES AND MEASURES TO REDUCE ENVIRONMENTAL DAMAGE<br />6. LEGAL PROTECTION IS STROG FOR THE USERS. SO NOKIA NEED TO COFORM STANDARD OF THE PRODUCT BEFORE LAUNCH.<br />
  14. 14. INTRODUCTION ON NOKIA N8<br /> TO CONVERT THE WEAKNESSESS INTO STREANGTH AND TO RESPONSE TO THE NEW THREATS FROM COMPETITORS, NOKIA NEEDED A PRODUCT OF TOP CLASS.<br /> AND THIS IS NOKIA N8. BEST EVER PRODUCT OF NOKIA<br />
  15. 15. CONVERTING WEAKNESS TO STRENGTH<br />N8 will convert designing weakness of Nokia to its strength<br />Upgrade version of symbian will be used in N8 which will over come the operating system issue<br />
  16. 16. UTISILING OPPORTUNITIES<br />1.GROWTH IN THE MARKET WILL BE WELL CAPTURERED BY NOKIA WITH ITS DEBUT OF N8<br />2. GROWTH IN STYLE AND SOCIAL NETWORKING IS ADOPTED MORE EFFICIENTLY IN N8<br />
  17. 17. CONCLUSION<br /> ANALYSING SWOT AND LOOKING MICRO AND MACRO FACTORS, N8 IS THE TIMELY PRODUCT OF THE CURRENT SITUATION WHICH WILL HELP NOKIA TO REGAIN ITS LOST MARKET SHARE AND INCREASE REPUTATION.<br />

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