Nomads Media Kit 2010-2011

880
-1

Published on

Published in: Travel, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
880
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Nomads Media Kit 2010-2011

  1. 1. Nomads Nomads was born in February 1994 with our GROUP ADVERTISING 2010-2011 s ome nomads history The Nomads Mad Card & Guide (formerly the first hostel opening in Adelaide, South Australia. Nomads Adventure Card) has sold over 20,000 plus Since then we have worked quietly behind the scenes copies in Australia and New Zealand since its launch to build the number of properties within the group in September 2008. Cards are sold both domestically and today have one of the largest independent chains and internationally and most recently have also been in Australasia. available to purchase through our online booking system. Nomads currently has over 30 hostels throughout major destinations in Australia, New Zealand and Fiji In 2009 our hostel tour desks were transformed to and we are still growing. We now have an extremely MAD Travel shops and they became a major focus strong Australian network of properties and Mad within our business. This decision paid off for us, we Travel shops, with our latest acquisitions in Byron currently have 13 branded shops across Australia and Bay, Noosa, Hervey Bay / Fraser and Airlie Beach New Zealand. In 2010 we appointed a General filling in the east coast run for us. Our interests in Manager for Mad Travel to assist us with further New Zealand have also grown significantly with the expansion plans we have for the Mad Travel Brand to introduction of Nomads Auckland, several new help further solidify our place as a key player in retail affiliate properties and our flagship for NZ, Nomads travel. Queenstown. 30+ Darwin Cape Tribulation HOSTELS Cairns Nadi FIJI NT Airlie Beach Alice Springs QLD Hervey Bay Noosa Paihia WA Brisbane SA Gold Coast Auckland Waitomo Rotorua Byron Bay Tongariro Taupo Perth NSW National Park Fremantle Blue Mountains Wellington Sydney Adelaide VIC Queenstown Melbourne AUSTRALIA NEW TAS ZEALAND
  2. 2. LOCATIONS AND BED NUMBERS ou r target numbers COUNTRY OF ORIGIN 2009 Nomads bed numbers..... WHERE OUR GUESTS ARE COMING FROM....
  3. 3. Nomads is providing you with the strategic opportunity to showcase your product & service throughout our Australian and New Zealand network of hostels, mad travel stores and Mad guide in the following areas: (PART A) n o m a ds Ad v e rt i s i n g Oppor tunities with....we are open to suggestions from operators who may have innovative ideas: • Shopping Eco Bags • Sleeping Masks / ear plugs 1. In-house Advertising in Nomads Hostels and Mad Travel Shops: • Luggage tags We have identified advertising placements throughout our hostels, • Media...you tube movies etc these are great visual locations in high traffic and communal areas. 4. Major sponsor for our annual Mad Travelmart May 2009 was the first “Mad Travelmart', held in Byron Bay. Sixteen please see attachment 1 for individual property placements. suppliers attended this event which allowed each supplier to have face to face training with our key front-line travel sales people and 2. MAD Book advertising: managers. The new edition will be launched in 2011 and we're expecting to exceed the sales of 2008-2009 of 15,000 copies. MAD book The structure of this event is similar to speed dating, we run a series advertising gives you the reach throughout Australia, New Zealand of 10 minute training session and our staff rotate through all the and Fiji.....backpackers do travel with the guide. operators. Books are sold throughout our hostels and travel network, as well This format works for everyone, it gives operators and our staff as many of our domestic and international agents. access for training outside of their normal busy work environment With three major cards in the market, we've strategically positioned and the ability to get the most from the trainings. Our inaugural the MAD Card with a major point of difference - tear out vouchers. event proved to be a huge success. In 2010 the voucher value is $1200, added to that the MAD card offers the holder discounts on accommodation and tours. For 2011 we are Mad Travel now has 13 stores across Australia and New Zealand, we looking to increase the value of the vouchers and discounts.... this have experienced massive growth over the last 12 months. The has shown to be an extremely effective selling tool for the card. appointment of a general manager for Mad Travel is an example of our desire to build on this. The MAD book is printed in a DL sized booklet, easy for the travellers to take Due to the success of 2009 we will be holding the “Mad Travelmart" with them. The card and book are again in September 2010 (location to be advised). We would like to packaged in a printed plastic pouch... again offer operators the opportunity to showcase their products to please see examples below. our key sales agents. 3. Joint advertising The participation costs help us to cover the flights and Nomads will be producing a range of accommodation for our staff. We see this as an integral training marketing collateral this coming ground for all staff and want as much exposure to product training year, below is a list of examples that as possible.....for us, getting them in an environment away from the we would be happy to co-brand office has shown sales results.
  4. 4. Advertisin g Details 1. In-house Advertising in 2. Mad Book Advertising Nomads Hostels and Mad Tra vel Advertising options, print set up details and prices are in Shops attached document for mad book. We have chosen a more visual and contemporary way to have advertising in our hostels. We want our advertisers to Please see appendix 2 for the terms and conditions as well choose visual images that attract attention instead of as the booking sheet. words and posters that people these days ignore. 3. Joint advertising Each poster will be put on a highly durable stretched We are interested to find products to be co-branded, our canvas product that we have found, logos can only be aim being to get brand exposure for both parties and to placed in the bottom right hand corner and can be no cover our cost of production ....open to any and all bigger than 1/16 of the image. suggestions. We are going to be more forceful about our properties appearances and unauthorised putting up of posters by • Operators interested for Australia please contact operators not a part of our media focus will not be allowed. janine@nomadsworld.com • Operators interested for New Zealand please contact justine@nomadsworld.com 4. Major sponsor for our annual Travel Mart This is an excellent opportunity to get face to face with our key sellers at each MAD Travel Store from Australia and New Zealand. Each year we put together packs for the staff and we're interested in companies that would like to add something to the pack. For example; pens/ t -shirts/ thongs. Sponsorship for the bags is also possible. Your confirmation includes attendance for one staff member and lunch during the day of the Travel Mart. Logos for all companies attending will also be part of literature for the day. Nomads will be arranging the printing and this is included in the total cost of advertising. The cost for company attendance is $400. ($50 for second staff member) Operators will be given first right of refusal for the following year. Second year costs will be minus any set up costs to If you wish to participate in this years mad travelmart encourage year on year support for this project. please advise us of your interest before July 1st 2010. Please see appendix 1 for the terms and conditions as well Further details will be sent closer to the time with venue as the booking sheet. and confirmed date.
  5. 5. $ $ $ $ $ Appendix 1 $ Ad vertising R A T ES HOSTEL Hostel Name: Size/ placement: Hostel Name: Size/ placement: Hostel Name: Size/ placement: Hostel Name: Size/ placement: MAD TRAVEL SHOP For further details or to discuss any aspect Hostel Name: of this offer please feel free to contact us Size/ placement: Hostel Name: Size/ placement: For those wanting more placements please submit multiple forms ARTWORK DETAILS we will confirm the artwork specs with the confirmation of your booking. All artwork please send to: Janine@nomadsworld.com TERMS & CONDITIONS • No prices are to be included on any advertisement, company • The adverts will be displayed in the hostels from July 1. logo can be placed on bottom right corner, no bigger than • It is the responsibility of the advertiser to supply finished 1/16 of the image. artwork in the specified format for the production of the • It is the responsibility of the advertiser to supply finished advertisement. artwork in the specified format for the production of the • The publisher reserves the right to decline any advertisement advertisement. for any reason. • It is the responsibility of the advertiser to adhere to the • The publisher cannot be held responsible for any loss or following deadlines: damage arising in relation to or in connection with any • Booking request needs to by sent by May 1 material supplied, or by alteration, or omission of any • All advertising must be paid by May 15 advertisement. • Supply finished artwork (including colour proof) needs to be • It is understood that the preferred positions are not sent by May 15 guaranteed and are a request only. We will work on a first in • Cancellation made after May 15 must be in writing and incur first served basis. a 50% cancellation fee. • It is understood that any advertising in the MAD book does not • The advertising will be printed on the 1st June 2010, ads not in any way guarantee sales. cancelled by this time will proceed and may be published using any artwork available to the publisher once final layout is completed. Date Name (please print) Company AUSTRALIA NEW ZEALAND Total Cost Janine Schoeman Justine Brown janine@nomadsworld.com justine@nomadsworld.com I have read and agree to the terms and conditions Y N Tel: 02 9280 4110 Tel: 09 300 9999 Fax: 02-9280 4114 Fax: 09 302 0065
  6. 6. APPENDIX 2 M AD GUIDE RATES AUSTRALIA (AUD) NEW ZEALAND (NZD) Inside front/ back cover $2300 Inside front/ back cover $2900 Back cover $4000 Back cover $5000 Double Spread $2300 Double Spread $2900 Full Page $1900 Full Page $2400 Half Page $1500 Half Page $1900 Voucher $200 Voucher $250 Voucher payment only required for businesses with no advertisement in the guide. Payment is for 6 vouchers ARTWORK DETAILS: Double page spread Trim Size: 198mm wide x 210mm high Bleed Size: 208mm wide x 220mm high Allow 10mm gutter on spine Full page bleed Trim Size: 99mm wide x 210mm high Bleed Size: 109mm high x 220mm high Half page 83mm wide x 95mm high Voucher Please supply the text and logo for the voucher ARTWORK CHECKLIST: SUPPLYING FILES: • PRESS QUALITY PDFs ONLY Artwork under 10MB in size can be emailed to • Artwork must be supplied at correct size with correct bleed, janine@nomadsworld.com. if required, and trim area indicated with crop marks Files over 10MB can be sent • Images must be at a resolution 300dpi or higher via post on CD or sent via free FTP at • Images in CMYK format, no spot colours www.yousendit.com • All fonts embedded or converted to outlines • A hard copy proof must be supplied with material. TERMS AND CONDITIONS: • Advertised rates have to be valid from 01.01.2011 to 31.12.2011 specified format for the production of the advertisement. • It is the responsibility of the advertiser to adhere to the deadlines • The publisher reserves the right to decline any advertisement for any outlined below: reason. - Booking request needs to be sent by August 1 • The publisher cannot be held responsible for any loss or damage arising - All advertising must be paid by August 15 in relation to or in connection with any material supplied, or by - Supply finished artwork (including colour proof) needs to be sent by alteration, or omission of any advertisement. September 1 • It is understood that the preferred positions are not guaranteed and are - Cancellation made after September 1 must be in writing and incur a a request only. 50% cancellation fee. • Ads incorporating a coupon offer must state that the offer is valid only - The book goes to print on the 1st of October 2010, ads not cancelled when accompanied by a Nomads Mad Card. by this time will proceed and may be published using any artwork • All offers in the advert need to be bookable through travel desks available to the publisher once final layout is completed. • It is understood that any advertising in the MAD book does not in any • It is the responsibility of the advertiser to supply finished artwork in the way guarantee sales. Date For further details or to discuss any aspect Name (please print) of this offer please feel free to contact us Company AUSTRALIA NEW ZEALAND Total Cost Janine Schoeman Justine Brown janine@nomadsworld.com justine@nomadsworld.com I have read and agree to the terms and conditions Y N Tel: 02 9280 4110 Tel: +64 9 300 8258 Fax: 02 9280 4114 Fax: +64 9 302 0065

×