Scope of strategy Scope of strategy 3rd party approach Operator branded approach Separate brand approach Enabler Media owner Enablement platform DiGi branded mobile space Non DiGi branded mobile space DiGi branded media space Non DiGi branded media space Technology focused Media industry focusedmåndag den 21 november 2011
Enablement hub BRAND DRIVEN MARKETING MOBILE M/S HUB Connectivity Functionality PRODUCTION DIY Templates Enabler role DEMAND DRIVEN Mobile Marketing/Services Hub •Wide consumer reach + Low initial cost + templates (tools to facilitate creation of mobile respond elements) generates interactive campaigns regardless of mediamåndag den 21 november 2011
Carlsberg create and send MOBILE M/S HUB sms/mms Connectivity Functionality DIY Templates Mobile Forward TV Commercial Show us where u enjoy your Carlsberg Send an MMS to 36 365 MOBILE M/S HUB Connectivity Functionality DIY Templatesmåndag den 21 november 2011
Mobile Response OutDoor AD Text “yeahh”To 36 365 And we send u a coupon to use at a pub close MOBILE M/S HUB Connectivity Functionality DIY Templates CAMPAIGN PRODUCTION Mobile survey Ad in the pub Do u Like us Or Do you Love us Vote via text to 36 365 MOBILE M/S HUB Result in almost any format Connectivity Functionality DIY Templatesmåndag den 21 november 2011
Our value proposition ★ Consumer driven interaction with the brand, regardless media channels ★ Self service portal for advertiser ✴DIY, easy to use, no specialist competence required ✴Free of charge to use, pay/response ★ Full, real and true opt in, the challenger of bulk/blast SMS ★ The bridge between traditional media and the mobile channel without the need for mobile execution ★ The ability measure their media and proposition in terms of: ✴Time to response, time from message to buying, from observation to action ✴Consumer profiles ✴Where and when the consumers respond ✴Geographic differences ✴Messages effectivness when differencesmåndag den 21 november 2011
Revenue potential Worst Best case case kUSD kUSD Year 1 415 2 800 Year 2 4 200 29 100 Year 3 9 700 66 500måndag den 21 november 2011
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