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måndag den 21 november 2011
Scope of strategy                                     Scope of strategy              3rd party approach              Opera...
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
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Wanna free sample              Text Venus                      to                 72 672måndag den 21 november 2011
måndag den 21 november 2011
Result:                              • 3 Millions unique donators                              • Donates 32 Milllions USD ...
Within days of the   earthquake Text Haiti to   90999 was everywhere.måndag den 21 november 2011
måndag den 21 november 2011
Why not???måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
Enablement hub   BRAND DRIVEN MARKETING                                              MOBILE M/S HUB                       ...
måndag den 21 november 2011
måndag den 21 november 2011
Carlsberg create                              and send           MOBILE M/S HUB                              sms/mms      ...
Mobile Response                                                          OutDoor AD                                       ...
Our value proposition             ★ Consumer driven interaction with the brand, regardless media channels             ★ Se...
Revenue potential                                    Worst         Best                                     case         c...
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nmob Preso indosat

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Transcript of "nmob Preso indosat"

  1. 1. måndag den 21 november 2011
  2. 2. Scope of strategy Scope of strategy 3rd party approach Operator branded approach Separate brand approach Enabler Media owner Enablement platform DiGi branded mobile space Non DiGi branded mobile space DiGi branded media space Non DiGi branded media space Technology focused Media industry focusedmåndag den 21 november 2011
  3. 3. måndag den 21 november 2011
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  9. 9. måndag den 21 november 2011
  10. 10. måndag den 21 november 2011
  11. 11. måndag den 21 november 2011
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  13. 13. måndag den 21 november 2011
  14. 14. måndag den 21 november 2011
  15. 15. måndag den 21 november 2011
  16. 16. måndag den 21 november 2011
  17. 17. måndag den 21 november 2011
  18. 18. måndag den 21 november 2011
  19. 19. Wanna free sample Text Venus to 72 672måndag den 21 november 2011
  20. 20. måndag den 21 november 2011
  21. 21. Result: • 3 Millions unique donators • Donates 32 Milllions USD • 20 000 opt’s in for more information • 95% first time donators (Red cross)måndag den 21 november 2011
  22. 22. Within days of the earthquake Text Haiti to 90999 was everywhere.måndag den 21 november 2011
  23. 23. måndag den 21 november 2011
  24. 24. Why not???måndag den 21 november 2011
  25. 25. måndag den 21 november 2011
  26. 26. måndag den 21 november 2011
  27. 27. Enablement hub BRAND DRIVEN MARKETING MOBILE M/S HUB Connectivity Functionality PRODUCTION DIY Templates Enabler role DEMAND DRIVEN Mobile Marketing/Services Hub •Wide consumer reach + Low initial cost + templates (tools to facilitate creation of mobile respond elements) generates interactive campaigns regardless of mediamåndag den 21 november 2011
  28. 28. måndag den 21 november 2011
  29. 29. måndag den 21 november 2011
  30. 30. Carlsberg create and send MOBILE M/S HUB sms/mms Connectivity Functionality DIY Templates Mobile Forward TV Commercial Show us where u enjoy your Carlsberg Send an MMS to 36 365 MOBILE M/S HUB Connectivity Functionality DIY Templatesmåndag den 21 november 2011
  31. 31. Mobile Response OutDoor AD Text “yeahh”To 36 365 And we send u a coupon to use at a pub close MOBILE M/S HUB Connectivity Functionality DIY Templates CAMPAIGN PRODUCTION Mobile survey Ad in the pub Do u Like us Or Do you Love us Vote via text to 36 365 MOBILE M/S HUB Result in almost any format Connectivity Functionality DIY Templatesmåndag den 21 november 2011
  32. 32. Our value proposition ★ Consumer driven interaction with the brand, regardless media channels ★ Self service portal for advertiser ✴DIY, easy to use, no specialist competence required ✴Free of charge to use, pay/response ★ Full, real and true opt in, the challenger of bulk/blast SMS ★ The bridge between traditional media and the mobile channel without the need for mobile execution ★ The ability measure their media and proposition in terms of: ✴Time to response, time from message to buying, from observation to action ✴Consumer profiles ✴Where and when the consumers respond ✴Geographic differences ✴Messages effectivness when differencesmåndag den 21 november 2011
  33. 33. Revenue potential Worst Best case case kUSD kUSD Year 1 415 2 800 Year 2 4 200 29 100 Year 3 9 700 66 500måndag den 21 november 2011
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