Linked in presentation


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  • Linked in presentation

    1. 1. LinkedIn, Twitter, Facebook…Oh My!<br />How to Use LinkedIn Effectively<br />Lewis & Clark College<br />Center for Career and Community Engagement<br />
    2. 2. Context<br />Part I<br />
    3. 3. Only about 5 percent of people obtain jobs through the "open" job market -- consisting primarily of help-wanted ads on the Internet and in print publications.<br />Another 24 percent obtain jobs through contacting companies directly -- the cold-calling method of job-hunting. <br />Twenty-three percent obtain jobs through such means as employment agencies, college career-services offices and executive-search firms. <br />The remaining 48 percent -- nearly half of all job hunters, obtain their jobs through referrals -- that is word of mouth. <br />Why is this important?<br />Source: US Department of Labor, 2001<br />
    4. 4. Social media is the #1 web activity.<br />Facebook is the 4th largest country.<br />Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama.<br />80% of organizations use LinkedIn as their primary recruiting tool.<br />Social Media<br />
    5. 5. LinkedIn (est. 2003) is a free interconnected network of experienced professionals representing 170 industries and 200 countries.<br />You can find, be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals.<br />Source:<br />What is LinkedIn?<br />
    6. 6. Over 50 million members<br />50% in the United States<br />Companies and organizations<br />Recruiters<br />LC Alums<br />Other professional associations<br />Who’s on LinkedIn?<br />
    7. 7. Present yourself<br />Part II<br />
    8. 8. Snapshot Profile<br />Use a photo – it makes you seem approachable and helps others remember you.<br />TIP: You are 40% more likely to receive opportunities if you get to 100% completion which includes: current position, 2 past positions, education, photo, summary, specialties and 3 recommendations.<br />
    9. 9. Extended Profile<br />
    10. 10. Make your profile public/full view.<br />Request a public profile URL and add it to business cards, email signature, etc.<br />Use lots of skills words throughout.<br />Stay positive, professional and current.<br />Profile Tips<br />
    11. 11. Settings<br />
    12. 12. Get connected<br />Part III<br />
    13. 13. Levels of Connection<br />1st Level – you know them.<br />2nd Level – your contacts know them.<br />3rd Level – your contacts’ contacts know them.<br />
    14. 14. Think quality, not quantity.<br />Link with people:<br />You know from other sources.<br />With whom you’ve had at least 1 meaningful interaction.<br />For whom you could write a recommendation.<br />From whom you could ask for a recommendation.<br />Who have professionalism, integrity, etc.<br />To Connect or Not to Connect<br />
    15. 15. Upload your email address book<br />“People” button at top<br />“People you may know” box<br />Find People You Know<br />TIP: Ask for introductions! After you’ve searched and have a list – look for 2nd level connections. You can get introduced through a connection or even request an informational interview.<br />
    16. 16. Join Groups<br />“Search Groups” box<br />LC Net – LC Alums<br />Workplace and professional associations<br />Adds connections<br />Participate in Groups<br />Engaging makes you known<br />You can ask/answer questions<br />Make contacts for informational interviews<br />LinkedIn Groups<br />TIP: Keep it fresh! Make a habit of periodically checking if old contacts have LinkedIn accounts and connect with people you’ve recently met.<br />
    17. 17. Stand out<br />Part IV<br />
    18. 18. Ask for them…<br />3 recommendations are required for 100% profile completion<br />Potential employers look at these<br />Try to get one from each position<br />In “experience” click “request recommendations”<br />You can decide later whether to show or hide them on your profile<br />Give them…<br />Write recommendations when you are asked – if you feel comfortable<br />Initiate the process too<br />Click recommend on the profile of a contact<br />It shows that you are grateful and helpful<br />Recommendations<br />
    19. 19. Upload examples of your work<br />Bloglink, WordPress,, Slideshare, Google presentations, etc.<br />Applications can be found under “more”<br />Show Your Work<br />
    20. 20. Find your way & Find jobs<br />Part V<br />
    21. 21. “Search companies” dropdown box at top<br />Specialties<br />Key statistics<br />News<br />Related companies<br />Use company information<br />Current employees<br />Click on a few profiles to see how they got there<br />Former employees<br />Click on a few profiles to see where people go next<br />New hires<br />Get a sense of whether the company is hiring<br />Search Companies<br />
    22. 22. “Jobs” button at the top<br />Advanced job search<br />Location<br />Title<br />Experience level<br />Company<br />Function<br />Industry<br />Get connected to those positions<br />Click on the title of the job<br />“Inside Connections to the Company”<br />Find 1st, 2nd and 3rd degree connections<br />Ask them for the inside scoop<br />Search for Positions<br />
    23. 23. Ask contacts if they have insider interview tips<br />Read LinkedIn profiles of employees to learn about current projects, lingo, etc.<br />Read bio of potential manager and coworkers<br />Read bio of person who vacated the role<br />Assess culture and fit<br />Interview Preparation<br />
    24. 24. LinkedIn Learning Center<br /><br /><br /><br />The Riley Guide<br /><br />Resources<br />
    25. 25. Contact Us<br />Center for Career and Community Engagement<br />Located in room 206 of Albany Quadrangle<br /><br />503-768-7114<br />Questions?<br />