Your SlideShare is downloading. ×
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings

940

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
940
On Slideshare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TOP 10 Learning Questions for Chapter 20: Introducing New Market Offerings Nolan E. Pecho, MD June 1, 2010
  • 2. 1. The product category which produce product for an entirely new market is _____
    • New to the world product
    • New product line
    • Addition to existing product lines
    • Repositioning
    • Improvement and revision of existing products
  • 3. 2. The process by which customers learn a new product, try, and adopt or reject it is known as _______
    • customer awareness process
    • customer adoption process
    • customer evaluation process
    • customer trial process
    • customer interest process
  • 4. 3. Offering new products through acquisition would entail any of the following, EXCEPT :
    • Buying a company
    • Secure a franchise from another company
    • Produce product from own research and development unit
    • Buy a license from another company
    • Acquire patent from other company
  • 5. 4. Information needed by a product developers before developing a new product, except:
    • customers wants and needs
    • desired market position
    • target market
    • product price and promotion details
    • customers expectations
  • 6. 5. Which of the following is not a stage in product development
    • Idea generation
    • Concept development an testing
    • Innovation
    • Market testing
    • Commercialization
  • 7. 6. Which is not a good quality of a potential new product;
    • Has superior value
    • Unique
    • Beneficial to customers
    • Complicated to use
    • socially acceptable
  • 8. 7. Drugs marketed for its side effect is an example of what product category
    • Repositioning
    • Improvement and revision of existing product
    • Addition to new product lines
    • New product line
    • New to the world product
  • 9. 8. A patients preference to seek consult at one hospital only is an example of:
    • customer awareness process
    • customer interest process
    • customer evaluation process
    • customer trial process
    • customer adoption process
  • 10. 9. Creation of an in-hospital dialysis unit within a nephrological center is an example of
    • Repositioning
    • Improvement and revision of an existing product line
    • Addition of existing product line
    • New product line
    • New to the world product
  • 11. 10. Creation of a hospital that caters to patients with congenital defects only is an example of
    • Repositioning
    • Improvement and revision of existing product line
    • Addition to existing product line
    • New product line
    • New to the world product
  • 12. TOP 10 Learning Answers for Chapter 20: Introducing New Market Offerings Nolan E. Pecho, MD June 1, 2010
  • 13. 1 . The product category which produce product for an entirely new market is
    • New to the world product
    • New product line
    • Addition to existing product lines
    • Repositioning
    • Improvement and revision of existing products
  • 14. 2. The process by which customers learn a new product, try, and adopt or reject it is known as __
    • customer awareness process
    • customer adoption process
    • customer evaluation process
    • customer trial process
    • customer interest process
  • 15. 3. Offering new products through acquisition would entail any of the following, EXCEPT:
    • Buying a company
    • Secure a franchise from another company
    • Produce product from own research and development unit
    • Buy a license from another company
    • Acquire patent from other company
  • 16. 4. Information needed by a product developers before developing a new product, except:
    • customers wants and needs
    • desired market position
    • target market
    • product price and promotion details
    • market segmentation
  • 17. 5. Which of the following is not a stage in product development
    • Idea generation
    • Concept development an testing
    • Innovation
    • Market testing
    • Commercialization
  • 18. 6. Which is not a good quality of a potential new product;
    • Has superior value
    • Unique
    • Beneficial to customers
    • Complicated to use
    • socially acceptable
  • 19. 7. Drugs marketed for its side effect is an example of what product category
    • Repositioning
    • Improvement and revision of existing product
    • Addition to new product lines
    • New product line
    • New to the world product
  • 20. 8. A patients preference to seek consult at one hospital only is an example of:
    • customer awareness process
    • customer interest process
    • customer evaluation process
    • customer trial process
    • customer adoption process
  • 21. 9. Creation of an in-hospital dialysis unit within a nephrological center is an example of
    • Repositioning
    • Improvement and revision of an existing product line
    • Addition of existing product line
    • New product line
    • New to the world product
  • 22. 10. Creation of a hospital that caters to patients with congenital defects only is an example of
    • Repositioning
    • Improvement and revision of existing product line
    • Addition to existing product line
    • New product line
    • New to the world product
  • 23. TOP 10 Learning Questions for Chapter 20: Introducing New Market Offerings Nolan E. Pecho, MD June 1, 2010

×