TOP 10 Learning Questions for Chapter 20: Introducing New Market Offerings  Nolan E. Pecho, MD June 1, 2010
1.  The product category which produce product for an entirely new market is _____ <ul><li>New to the world product </li><...
2.  The process by which customers learn a new product, try, and adopt or reject it is known as _______ <ul><li>customer a...
3.  Offering new products through acquisition would entail any of the following, EXCEPT : <ul><li>Buying a company </li></...
4.  Information needed by a product developers before developing a new product, except: <ul><li>customers wants and needs ...
5.  Which of the following is not a stage in product development <ul><li>Idea generation </li></ul><ul><li>Concept develop...
6.  Which is not a good quality of a potential new product; <ul><li>Has superior value  </li></ul><ul><li>Unique </li></ul...
7.  Drugs marketed for its side effect is an example of what product category <ul><li>Repositioning </li></ul><ul><li>Impr...
8.  A patients preference to seek consult at one hospital only is an example of: <ul><li>customer awareness process </li><...
9.  Creation of an in-hospital dialysis unit within a nephrological center is an example of <ul><li>Repositioning  </li></...
10.  Creation of a hospital that caters to patients with congenital defects only is an example of <ul><li>Repositioning  <...
TOP 10 Learning Answers for Chapter 20: Introducing New Market Offerings Nolan E. Pecho, MD June 1, 2010
1 .  The product category which produce product for an entirely new market is <ul><li>New to the world product </li></ul><...
2.  The process by which customers learn a new product, try, and adopt or reject it is known as __ <ul><li>customer awaren...
3. Offering new products through acquisition would entail any of the following, EXCEPT: <ul><li>Buying a company </li></ul...
4. Information needed by a product developers before developing a new product, except: <ul><li>customers wants and needs <...
5.  Which of the following is not a stage in product development <ul><li>Idea generation </li></ul><ul><li>Concept develop...
6.  Which is not a good quality of a potential new product; <ul><li>Has superior value  </li></ul><ul><li>Unique </li></ul...
7.  Drugs marketed for its side effect is an example of what product category <ul><li>Repositioning </li></ul><ul><li>Impr...
8.  A patients preference to seek consult at one hospital only is an example of: <ul><li>customer awareness process </li><...
9.  Creation of an in-hospital dialysis unit within a nephrological center is an example of <ul><li>Repositioning  </li></...
10.  Creation of a hospital that caters to patients with congenital defects only is an example of <ul><li>Repositioning  <...
TOP 10 Learning Questions for Chapter 20: Introducing New Market Offerings Nolan E. Pecho, MD June 1, 2010
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V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings

  1. 1. TOP 10 Learning Questions for Chapter 20: Introducing New Market Offerings Nolan E. Pecho, MD June 1, 2010
  2. 2. 1. The product category which produce product for an entirely new market is _____ <ul><li>New to the world product </li></ul><ul><li>New product line </li></ul><ul><li>Addition to existing product lines </li></ul><ul><li>Repositioning </li></ul><ul><li>Improvement and revision of existing products </li></ul>
  3. 3. 2. The process by which customers learn a new product, try, and adopt or reject it is known as _______ <ul><li>customer awareness process </li></ul><ul><li>customer adoption process </li></ul><ul><li>customer evaluation process </li></ul><ul><li>customer trial process </li></ul><ul><li>customer interest process </li></ul>
  4. 4. 3. Offering new products through acquisition would entail any of the following, EXCEPT : <ul><li>Buying a company </li></ul><ul><li>Secure a franchise from another company </li></ul><ul><li>Produce product from own research and development unit </li></ul><ul><li>Buy a license from another company </li></ul><ul><li>Acquire patent from other company </li></ul>
  5. 5. 4. Information needed by a product developers before developing a new product, except: <ul><li>customers wants and needs </li></ul><ul><li>desired market position </li></ul><ul><li>target market </li></ul><ul><li>product price and promotion details </li></ul><ul><li>customers expectations </li></ul>
  6. 6. 5. Which of the following is not a stage in product development <ul><li>Idea generation </li></ul><ul><li>Concept development an testing </li></ul><ul><li>Innovation </li></ul><ul><li>Market testing </li></ul><ul><li>Commercialization </li></ul>
  7. 7. 6. Which is not a good quality of a potential new product; <ul><li>Has superior value </li></ul><ul><li>Unique </li></ul><ul><li>Beneficial to customers </li></ul><ul><li>Complicated to use </li></ul><ul><li>socially acceptable </li></ul>
  8. 8. 7. Drugs marketed for its side effect is an example of what product category <ul><li>Repositioning </li></ul><ul><li>Improvement and revision of existing product </li></ul><ul><li>Addition to new product lines </li></ul><ul><li>New product line </li></ul><ul><li>New to the world product </li></ul>
  9. 9. 8. A patients preference to seek consult at one hospital only is an example of: <ul><li>customer awareness process </li></ul><ul><li>customer interest process </li></ul><ul><li>customer evaluation process </li></ul><ul><li>customer trial process </li></ul><ul><li>customer adoption process </li></ul>
  10. 10. 9. Creation of an in-hospital dialysis unit within a nephrological center is an example of <ul><li>Repositioning </li></ul><ul><li>Improvement and revision of an existing product line </li></ul><ul><li>Addition of existing product line </li></ul><ul><li>New product line </li></ul><ul><li>New to the world product </li></ul>
  11. 11. 10. Creation of a hospital that caters to patients with congenital defects only is an example of <ul><li>Repositioning </li></ul><ul><li>Improvement and revision of existing product line </li></ul><ul><li>Addition to existing product line </li></ul><ul><li>New product line </li></ul><ul><li>New to the world product </li></ul>
  12. 12. TOP 10 Learning Answers for Chapter 20: Introducing New Market Offerings Nolan E. Pecho, MD June 1, 2010
  13. 13. 1 . The product category which produce product for an entirely new market is <ul><li>New to the world product </li></ul><ul><li>New product line </li></ul><ul><li>Addition to existing product lines </li></ul><ul><li>Repositioning </li></ul><ul><li>Improvement and revision of existing products </li></ul>
  14. 14. 2. The process by which customers learn a new product, try, and adopt or reject it is known as __ <ul><li>customer awareness process </li></ul><ul><li>customer adoption process </li></ul><ul><li>customer evaluation process </li></ul><ul><li>customer trial process </li></ul><ul><li>customer interest process </li></ul>
  15. 15. 3. Offering new products through acquisition would entail any of the following, EXCEPT: <ul><li>Buying a company </li></ul><ul><li>Secure a franchise from another company </li></ul><ul><li>Produce product from own research and development unit </li></ul><ul><li>Buy a license from another company </li></ul><ul><li>Acquire patent from other company </li></ul>
  16. 16. 4. Information needed by a product developers before developing a new product, except: <ul><li>customers wants and needs </li></ul><ul><li>desired market position </li></ul><ul><li>target market </li></ul><ul><li>product price and promotion details </li></ul><ul><li>market segmentation </li></ul>
  17. 17. 5. Which of the following is not a stage in product development <ul><li>Idea generation </li></ul><ul><li>Concept development an testing </li></ul><ul><li>Innovation </li></ul><ul><li>Market testing </li></ul><ul><li>Commercialization </li></ul>
  18. 18. 6. Which is not a good quality of a potential new product; <ul><li>Has superior value </li></ul><ul><li>Unique </li></ul><ul><li>Beneficial to customers </li></ul><ul><li>Complicated to use </li></ul><ul><li>socially acceptable </li></ul>
  19. 19. 7. Drugs marketed for its side effect is an example of what product category <ul><li>Repositioning </li></ul><ul><li>Improvement and revision of existing product </li></ul><ul><li>Addition to new product lines </li></ul><ul><li>New product line </li></ul><ul><li>New to the world product </li></ul>
  20. 20. 8. A patients preference to seek consult at one hospital only is an example of: <ul><li>customer awareness process </li></ul><ul><li>customer interest process </li></ul><ul><li>customer evaluation process </li></ul><ul><li>customer trial process </li></ul><ul><li>customer adoption process </li></ul>
  21. 21. 9. Creation of an in-hospital dialysis unit within a nephrological center is an example of <ul><li>Repositioning </li></ul><ul><li>Improvement and revision of an existing product line </li></ul><ul><li>Addition of existing product line </li></ul><ul><li>New product line </li></ul><ul><li>New to the world product </li></ul>
  22. 22. 10. Creation of a hospital that caters to patients with congenital defects only is an example of <ul><li>Repositioning </li></ul><ul><li>Improvement and revision of existing product line </li></ul><ul><li>Addition to existing product line </li></ul><ul><li>New product line </li></ul><ul><li>New to the world product </li></ul>
  23. 23. TOP 10 Learning Questions for Chapter 20: Introducing New Market Offerings Nolan E. Pecho, MD June 1, 2010

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