Contour overview a400 m analysis

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This presentation demonstrates how to collect, analyze and exploit open source information to discover nuggets about technology. In this particular case, we analyze the supply chain of the EADS A400M and discover the issues in its production, the financial implications to team members, and discover a website attempting to obfuscate its detailed knowledge on the A400M.

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  • Contour overview a400 m analysis

    1. 1. An Open Source Analysis of the Airbus A400M Aircraft<br />Solving complex problems…in a manner judged to be truly superior<br />
    2. 2. Material provides up-to-date general information on products, services and use.<br />Information is subject to change at any time.<br />Copyright © DECISIVE ANALYTICS Corporation, 2011.<br />All Rights Reserved<br />
    3. 3. Intelligence Analysis Portal<br />CONTOUR ™ <br /><ul><li>Online Web Portal
    4. 4. Automatically Ingests All Source Data
    5. 5. Real-time foreign language translation
    6. 6. Robust search engine (metadata values)
    7. 7. Analyzes structured/unstructured Multi-INT and OSINT data feeds
    8. 8. 24x7 collection, indexing and storage of media, video, imagery, text
    9. 9. Identifies themes, characterizes relationships and identifies potential actors
    10. 10. Identifies emerging behaviors, events and networks to predict and prevent future actions</li></ul>Planning, Collection, Dissemination <br /> and Analysis<br /><ul><li>GEOINT, MASINT, OSINT, HUMINT
    11. 11. Intelligence Analysis</li></ul>Any Media Delivered to the Desktop … How Powerful is the <br />Intelligence Analyst Now?”<br />
    12. 12. Contour Challenge Problem<br />We have been tasked to discover what is available on Internet regarding the <br />EADS A400M<br />
    13. 13. The Search Approach<br />Over 15,000 Results<br />5,560 in English<br />4,500 duplicates<br />About 1,000 good pages<br />Containing Multimedia Data<br />Text, Images, Videos<br />How Can We <br />Analyze this Quickly?<br />
    14. 14. The Contour Approach<br />Collection Subsystems<br />Output<br />Asset Index and Store<br />Security video<br />Documents/Reports<br />Electronic Data Store<br />Processing<br />Broadcast TV and Radio<br />Web Interface<br />On Call Services<br />Semantic <br />Processing<br />Video<br />Conversion<br />Entity<br />Extraction<br />Text and Video Web pages<br />Text Docs<br />Speech to<br />Text<br />Video Edit/ Clipping<br />Analytics<br />Processing<br />Language Translation<br />Newspapers<br />Actionable Intelligence<br />
    15. 15. Contour Analytical Process<br />Create a Robot to Collect Data<br />Filter Collected Data Based on Criteria<br />Run Analysis on Selected Data<br />Analyze Results to Create Product<br />
    16. 16. Create a Robot to Crawl<br />Enter Query Terms<br />Select Robot Type<br />Select Language<br />Set Destination Folder<br />Set Security<br />Set Priority<br />
    17. 17. Interacting With & Filtering Data<br />Collected Data<br />Execute Analytics<br />We can now review the emergent topics in the data<br />Date Filters<br />People<br />Organizations<br />Locations<br />Our Collection Source<br />
    18. 18. Emergent Topics <br />General EADS A400M topic<br />
    19. 19. Emergent Topics <br />Military Sales to US, UK, Canada<br />
    20. 20. Emergent Topics <br />Videos of the Aircraft<br />
    21. 21. Emergent Topics <br />Engine Flight Test<br />Flight Test Delay <br />& Earnings Impact<br />
    22. 22. Topics Emerging Over Time<br />
    23. 23. Relationship Analysis<br />Contour examines the data, and automatically displays relationship. The relationships can be filtered by person, strength, and organization. <br />
    24. 24. Deeper Analysis - Engine<br />
    25. 25. Engine Summary<br />Delays to the testing of the engine<br />Causing overall delays in the aircraft<br />Speculation on negative impact on EADS earnings<br />Outlier discussion on propellers<br />Discusses other types of propellers (not A400M)<br />Outlier on runway discussion<br />
    26. 26. Deeper Analysis - Daimler<br />
    27. 27. Deeper Analysis - Daimler<br />
    28. 28. Daimler Summary<br />Daimler’s revenue is increasing<br />As is their stock price and dividend<br />This is in spite of the A400M<br />Responsible for 237M off of their balance sheet<br />
    29. 29. Deeper Analysis - Runway<br />
    30. 30. Deeper Analysis - Runway<br />Most of the links talk about the “runway” in a way we would expect<br />Runway at Farnborough Air Show<br />Runway dimensions for the C-17<br />A nude man who ran across the runway at the Delhi airport<br />Plane skidding off of a runway<br />But the top link is focused on fashion<br />
    31. 31. Deeper Analysis - Runway<br />When we pull up the document it is loaded with data on EADS and Airbus<br />
    32. 32. Deeper Analysis - Runway<br />And when we go to the website it also looks fairly harmless. But…<br />
    33. 33. Deeper Analysis - Runway<br />It is a treasure trove of information on the A400M<br /><ul><li>With text, audio, and video</li></li></ul><li>Runway Summary<br />Why is this interesting?<br />The Runway page is information dense. It stands out in Contour because it is so tightly linked to all of the critical parts of the A400M.<br />This showed up on the 23rd search page for Google*. They don’t know if this is about planes or models.<br />This website was not a news or industry site. It’s simply someone passionate about the A400M.<br />It Appears<br />They are mixing the contexts of “airplane runway” and “fashion runway” to purposefully get AdWord Revenue from both communities.<br />The user is clearly obfuscating this page so that it is difficult to discover in search engines<br />Contour is Able to Highlight this Page,<br />Search Engines Bury it.<br />*Studies have shown users rarely go beyond the 2nd page of results on Google. This information almost certainly would have been missed<br />
    34. 34. Further Analysis<br />Since Engines Were the problem, we now focus on the engine manufacturer: Europrop International<br />
    35. 35. The Search Approach<br />Over 15,000 Results<br />6,420 in English<br />5,800 duplicates<br />About 650 good pages<br />Containing Multimedia Data<br />Text, Images, Videos<br />
    36. 36. Create a Robot to Crawl<br />Enter Query Terms<br />Select Robot Type<br />Select Language<br />Set Destination Folder<br />Set Security<br />Set Priority<br />
    37. 37. Europrop Results<br />
    38. 38. Emergent Topics- EPI Group <br />Makeup of the EPI Team<br />ITP<br />MTU<br />Rolls Royce<br />Snecma<br />
    39. 39. Emergent Topics- EPI Group <br />Suppliers for Control System<br />Snecma- Installation & controls<br />Hispano-Suizo- gearbox<br />TechspaceAreo – lubrication system<br />
    40. 40. Emergent Topics- Rolls Royce<br />Peter Price<br />Technical genius at Rolls Royce<br />Designed the engine<br />Contributed to many other programs<br />Extremely valuable asset<br />
    41. 41. Emergent Topics- Rolls Royce<br />Insight into Rolls Royce’s Contracts <br />
    42. 42. Emergent Topics- LinkedIn Profiles<br />Not just LinkedIn, but other profile site as well<br />
    43. 43. Emergent Topics- Contract Awards<br />
    44. 44. Clusters of Related Topics<br />General A400 Info<br />Executive Team Profiles<br />Contracts<br />Engine Specifics<br />Link to Brazil <br />A330 Crash<br />Videos and Images<br />
    45. 45. Summary of Analysis<br />Analyzed over 30,000 web pages<br />Most were the “noise” not the “signal”<br />Automatically distilled down to 1,600 useful pages<br />Automatically discovered<br />Topics and relationships in the data<br />Supply chain of the A400M<br />Supply chain of the problematic Turboprop engine<br />Uncovered 2nd tier subcontractors and there roles<br />Elapsed time<br />Automatic Collection: 4 hours<br />Automatic Processing: 2 hours<br />Analysis: 2 hours<br />While you sleep!<br />

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