The Relevance of Agenda Setting Theory & Gatekeeping in the Social Web

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The Relevance of Agenda Setting Theory & Gatekeeping in the Social Web

  1. 1. THE RELEVANCEOF AGENDASETTING THEORY& GATEKEEPINGIN THE SOCIALWEBA PRESENTATION BY NOLAN ETHER
  2. 2. GETTING THE WORDOUT
  3. 3. THE OLD WAY
  4. 4. WHAT ELSE IS ON?
  5. 5. RUSSELL NEUMAN –EPIC STACHE, BRO
  6. 6. THE INTERNET!
  7. 7. THANKS AL!
  8. 8. CHANGED HOW WECOMMUNICATE
  9. 9. CHANGED HOW WECONSUME MEDIA
  10. 10. AND…
  11. 11. HOW DOES THIS AFFECTAGENDA SETTING ANDGATEKEEPING?
  12. 12. AGENDA SETTING1. Agenda setting assumes that a public agenda exists.1. With sharing of content, traditional media agenda-setting is now just one force among many competing influences
  13. 13. COMMUNITIES EXIST INALMOST ANY NICHE
  14. 14. AVOIDING COGNITIVEDISSONANCE
  15. 15. SHARING
  16. 16. TRAYVON MARTIN• 17 year old boy shot and killed by a neighborhood watchman. He was unarmed, wearing a hoodie and carrying only a drink and a bag of skittles.• Little was known initially about the case but these photos were released and widely circulated.
  17. 17. THE MASS MEDIASPHOTOS OF TRAYVONMARTIN & GEORGEZIMMERMAN
  18. 18. A DIFFERENTPERSPECTIVE
  19. 19. FRICTIONLESSSHARING
  20. 20. GATEKEEPING
  21. 21. PUBLISHING PLATFORMSMAKE IT EASY!
  22. 22. TECHNOLOGY ALSOLEVELS THE PLAYINGFIELD
  23. 23. STORIES THAT BROKEON THE WEB FIRST“Getting a message to a large audience or to a select few will be cheaper and easier, in fact, dramatically so” -Russell Neuman (1991)
  24. 24. KONY 2012
  25. 25. KONY 2012 FOUNDERSWITH PIERS MORGAN
  26. 26. THESE GUYS SUREKNOW HOW TO GOVIRAL!
  27. 27. OUT WITH THE OLD!
  28. 28. THE NEWGATEKEEPERS
  29. 29. GOOGLE PENGUINUPDATE
  30. 30. INFLUENCERS
  31. 31. THE COMMUNITYITSELF (US)
  32. 32. WHERE DO WE GOFROM HERE?

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