Встроенный биллинг на Series 40
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Встроенный биллинг на Series 40

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Презентация Александра Труфанова с Nokia Developer Days 2012

Презентация Александра Труфанова с Nokia Developer Days 2012

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Встроенный биллинг на Series 40 Встроенный биллинг на Series 40 Presentation Transcript

  • So how do you make money on Series 40?© Nokia 2012
  • Revenue tools available In-App Purchasing In-App Advertising Java SDK   Web Tools 
  • In-App purchase has proven successful % Revenue from100% premium games 90% 35% % Revenue from 80% freemium games 70% 61% Freemium is the dominating 60% 50% business model in the mobile 40% apps industry today 65% 30% 20% 39% 10% 0% Jan. 2011 Jun. 2011 Source: Flurry© Nokia 2012
  • Purchasing app has never been easier Live operators (150 in 50 markets) Mexico: before and after operator billing introduction (3,8 x increase in KPIs) By far the largest operator-billing network on planet© Nokia 2012
  • Revenues in In-App Advertising are predicted to grow fast In selected markets In-App advertising is seen to be the dominant monetization model Juniper Research10 “Top publishers are B€8.5 8 generating 30k€ - 50k€ a 6 month in Nokia Store with 4 Inner-Active In-app advertising solutions” 2 B€2 —Roy Timor Rousso, VP Marketing, Inner-Active 0 2010 2015
  • Series 40 – App Downloads 1,400 Millions 1,200 1,000 800 600 400 200 0 April 2010 April 2011 April 2012 Mobile Phones6 © 2012 Nokia
  • In App Advertising 3rd party APIs Recommended inneractive: www.inner-active.com/Nokia Java ME + Qt + WP vserv.mobi: vserv.mobi/ Java ME + WP7 © 2012 Nokia
  • In App Purchasing Phones Nokia Asha 200, 201, 202, 203 Nokia Asha 302, 303, 305, 306, 311 Nokia 110, 111, 112 Simulate with emulator Tutorial videos http://www.developer.nokia.com/ Distribute/In-app_purchasing/8 © 2012 Nokia
  • In App Purchase: features• Convert free applications to paid ones by embedding try-and-buy offers within the applications• Offer seamless consumer-friendly credit card and operator payment flows to optimize the purchase funnel• Leverage Nokias numerous operator billing integrations and country presences to extend your reach and promote your brand• Implement purchases through a few simple API calls, without having to worry about payment processing• Enjoy rich revenue sharing with the same price points and earnings split as for Nokia Store content© 2012 Nokia
  • In App Purchase: what you can sell?Content – for example: • Tickets to real-world events Premium levels for games • Physical goods, such as pizza Virtual goods (additional tools or currency for a game) • Physical merchandise in online auctions Downloadable components (books or • Charitable donations that require that all city guides) proceeds go to the charity.Services – for example: • Purchases that Nokias Quality Assurance (QA) team cannot verify at the time of One-time subscriptions for various submission, such as loyalty points or periods, such as a one-month, three- prepayments for future releases month, or one-year subscription to a mobile newspaper • Content that does not adhere to the Nokia Donations Store Content Guidelines© 2012 Nokia
  • In-App Purchase: payment flow© 2012 Nokia
  • In-App Purchase: restorationTwo types of content protection: built–in content – Nokia Store handles the restoration. content delivered from a back-end server – You handle the restoration. App flow design: silently check if restorable products are available. display a Check previous purchases button to retrieve this information on demand only. display just a Buy button for each product.© 2012 Nokia
  • Demo
  • Tips & SDK Release NotesEmulator – Recommended <= JDK 6 Update 27 (newest JDK 7 should be fine, too) Only 32 bit JRE!NetBeans 7.1 experience Don’t choose Features on Demand Install Java SE + EE + MERun NetBeans as Administrator once after Nokia Java SDKinstall Integrates SDK docs
  • Thank You.