Nokia Global Consumer Survey on Recycling

Nokia Global Consumer Survey on Recycling 13 countries 6500 people interviewed 500 interviews completed in each country Q1 2008 Finland Germany Italy Russia Sweden UK UAE USA Nigeria India China Indonesia Brazil ONLINE SURVEY FACE TO FACE SURVEY

13 countries

6500 people interviewed

500 interviews completed in each country

Q1 2008

Only 3% of people recycle their mobile phones Around 3 billion people are using mobile phones in the world People on average have each owned around five phones 74% of the respondents don’t even think about recycling their devices Many of the respondents were unaware that it is even possible to do so

Around 3 billion people are using mobile phones in the world

People on average have each owned around five phones

74% of the respondents don’t even think

about recycling their devices

Many of the respondents were unaware

that it is even possible to do so

Where are all the phones? 25% are being passed on to friends or family 3% are being recycled 4% are being thrown into landfill 44% are being kept at homes 16% of people are selling their used devices particularly in emerging markets * 8% lost, stolen etc. 8% other

25% are being passed on to friends or family

What people think about recycling? 72% think recycling makes a difference to the environment 74% said they don’t think about recycling their mobile phones 88% of people in Indonesia 84% of people in India 78% of people in Brazil, Sweden, Germany, Finland

72% think recycling makes a difference

to the environment

74% said they don’t think about

recycling their mobile phones

88% of people in Indonesia

84% of people in India

78% of people in Brazil,

Sweden, Germany, Finland

Why aren’t people recycling their mobile phones? If they were to recycle their phones they wouldn’t know how to do that 71% were unaware of where to do this Half of those surveyed didn’t know phones could be recycled Awareness lowest in India at 17% and Indonesia at 29% Awareness Highest in the UK at 80% and 66% in Finland and Sweden

If they were to recycle their phones they

wouldn’t know how to do that

71% were unaware of where to do this

Half of those surveyed didn’t know phones

could be recycled

Awareness lowest in India at 17%

and Indonesia at 29%

Awareness Highest in the UK at 80%

and 66% in Finland and Sweden

Nothing is wasted Upto 80% of a Nokia device can be recycled Plastics that can’t be recycled are burnt to provide energy for the recycling process Other materials are ground up into chips and used as construction materials or for building roads Nothing has to go to landfill

Upto 80% of a Nokia device can be recycled

Plastics that can’t be recycled are burnt to provide energy for the recycling process

Other materials are ground up into chips and used as construction materials or for building roads

Recycling video http://www. youtube .com/watch? v=6yfh9xY28l4

http://www. youtube .com/watch? v=6yfh9xY28l4

We provide the largest voluntary recycling scheme in the mobile industry Nokia has collection points for unwanted mobile devices in 85 countries around the world People can drop off their old devices at Nokia stores and almost 5,000 Nokia Care Centers www.nokia.com/werecycle

Nokia has collection points for unwanted

mobile devices in 85 countries

around the world

People can drop off their old

devices at Nokia stores and

almost 5,000 Nokia

Care Centers

Consumer options China Green-box program Take-back campaigns with WWF, Plan… Nokia Service Points in 85 countries, up to 5000 locations Electronics waste producer associations in EU 27 countries + Australia Free postage in USA and UK

China Green-box program

Our response to survey results We are expanding our global take-back program by adding many more collection bins and promoting these in store to raise awareness We are developing a series of campaigns and activities to give people more information on why, how and where to recycle their old and unwanted devices, chargers and mobile accessories New recycling campaigns in Malaysia, Turkey and France since the survey results were published

We are expanding our global take-back program by adding many more collection bins and promoting these in store to raise awareness

We are developing a series of campaigns and activities to give people more information on why, how and where to recycle their old and unwanted devices, chargers and mobile accessories

New recycling campaigns in Malaysia, Turkey and France since the survey results were published

Thank you