Your mobile is
your love
device
Udo Szabo | Le Web 08 | 10.12.2008
1

Riiiight.
That was the first thing I thought. Right.
Hell, if you want to talk about love, better figure out what it is,
I was kind of lost and turned to my loved one for help. Turn out we had a lot to
talk about
- the evening went by in no time.
When I woke up the next morning I felt incredibly close to her, but had this
slightly woozy feeling
that made it hard to remember many of the details.
2

What is
love?
What I sensed though was that we had talked a lot about music & love.
Great, luckily Nokia has a music store. so I went there to find some inspiration.
I went straight into Haddaway's arms. With “What is love!” - A tune that indeed
gave room
to some vivid memories, but even though I listened to it over and over again I
couldn’t find a
deeper meaning in his text.
Well, so that didn’t work. What next?
3

Love
‘An intense feeling of
deep affection’
Thesaurus
I turned to the Thesaurus in a quest for clarity.
Love: An intense feeling of deep affection. Wow.
This got me thinking and suddenly thoughts and ideas jumped around in my
head.
It was something that I had felt before, a while back...
4

Bringing love to
telecom, since the
1990s
Back in the early days of mobile telecommunications, in the 1990s, the climate
was pretty cold.
Maybe that's what attracted a Finnish company – but lets leave this for
another story.
Bringing an intense feeling of deep affection is what we’ve been doing all
along.
5

From: Telecom biz.
When Nokia started it was a pretty cold place on both sides.
One: the business side where the ”elite” business manager at times was the
only one who had ”access”
to these new technologies. Why? They where very expensive!
But also because it gave him power & freedom to command the troops while
spending his time in a nice
and relaxed summer house.
But it was also cold on the people side. I remember a personal experience
back in those days where I was
Standing inside a bank, waiting in line to get some cash – talking with a friend
on my mobile. And I was getting
some pretty rude comments and looks from the people around me. This was
telling me that nobody was
interested in my personal stuff.
This was clearly not a place of love.
6

To: Connecting People.
I would claim Nokia brought the notion of human connections and love to the
telecom business in the mid 90s.
Before that it was serious business.
By unlocking the communication potential of the devices, Nokia discovered
something much more profound.
Something that would act as a foundation for the company for years to come.
7

The first device I used to
type ”I love you.”
People took these previously only business machines and started to do things
with them that their
creators had never envisioned.
They shared their feelings with people they loved. And they shared their
discoveries at the time they made them.
They even broke the bond of love by divorcing over SMS!
This was a world where love would connect people independent of place and
time. It was great.
8

The world is
changing,
again.
The interconnectedness of everything can change things literally overnight.
We all get our fair share of this new world today. In August it seemed just fine,
in September it got worse
and the rest can be read in today's papers. People can connect faster, better –
and for the worse.
Whatever we think, the world is changing…
9

Love is
changing.
And so is love.
In the new, interconnected world new technologies and behavior patterns
have emerged.
They have changed everything. Our Work, our Life and our Love – and these
changes are here to stay.
So what does the love in this new, interconnected era look like?
10

From To
Discussion Empathy
Sporadic Constant
Planned Serendipity
Synchronous Asynchronous
Love is evolving to make the most out of the new world. It becomes deeper,
easier and more authentic as
we move from face to face discussions to empathic relationships where people
feel how you are even if
you are not around.
Where we have a constant channel open to the ones we love, instead of
sporadic bursts of communication
We will discover new things we love every day – instead of planning
everything ahead
And everybody will talk when they have time – not bound to the availability of
two people at the same time.
All of this is no news for you here. But it has yet to be made available for
everybody.
11

Connecting People
in new and better
ways
This is also why we have at Nokia have to change.
We don't only want to follow. We want to lead the new ways people are
connecting and
share the love with more people then ever before.
12

Bring love to everybody,
not just tech leaders
We believe this change will affect and benefit everybody – just as we thought
back in the days when
cold businessmen where starting to use mobile phones.
We believe we can help to democratize these amazing new ways and make
them affordable so everybody
who can afford a mobile device will be able to use them.
Why do we think they will affect everybody? Let’s look at a couple of real life
examples.
13

Photo by Flickr user Wishard of Oz
From: Discussion
The typical Thanksgiving dinner. The time and place where the whole family
would come together.
Normally in the parents’ house, the family comes from near and far to gather
for a delicious meal and
catch up on the things that happened since the last time they met.
Telling each other stories in person was the only way to exchange what we
have experienced, how we
have felt, who we have loved and what we have been worried about.
14

To: Empathy
In the new world, my family can know what’s been going on with me before I
even get to the dinner.
We can stay in touch regardless of time and place.
This text above was written by a friend of mine during a workshop we had a
while back in London.
He's a musician, plays in a band, comes from Finland – heavy stuff as you
know.
His text was about anger, horror, death comes tomorrow, etc – Aapo shared
this picture on Flickr where
his Mom saw it and she really got worried. Phoned him up several time a day!
When they finally reached
each other you could sense the real empathy that this simple picture had
created between the two.
Nothing else was needed to alarm a loving mother about the well being of her
son.
15

”the social sixth sense”
Wired called this the “6th sense”, the New York Times calls it “awareness”.
Whatever you want to call it, the sense of awareness that we can create
around us and share today
gives the people we love a deep feeling of connectedness and empathy.
Something that has never been there before, something that once you feel
you don't want to live
without again.
16

Share, for empathy
Simple, free sharing for all
Unlimited storage
Works on basic mobiles too.
We want to make this new feeling of empathy affordable and accessible to
everybody.
How? With affordable, high quality cameras in our devices and free, simple
integrated services on Ovi.
All you have to do now is walk though the world and share your discoveries
with the people you love.
17

Photo by Flickr user mikegoldberg
From: Sporadic
Communication today is pretty sporadic. Especially if you are a business
traveler you see these
hubs our communication burst out at every place with a Wifi connection.
Airports, cafe's, conferences
….you know what I’m talking about.
It seems that whenever we have access to our laptops and a network our lives
become so much
more interesting. Which is weird, as the most interesting things probably don’t
happen when you sit in
front of your computer.
The best example for this is email – which leads to a sporadic outburst of
communication whenever
we have access to our computers.
18

To: Constant
In the new world you will be able to engage when it matters, comment when
things unfold and comfort
somebody at the moment of sorrow.
We will get a constant heart-beat of the things that happen around us and
around the people we love.
A beat that will take away some of the anxiety that we feel today if we don’t
know where somebody is.
How is he doing and what is he feeling?
19

Nokia N97, for constant
Works great with e-mail, Facebook, Flickr, Ovi
Perfect for creation – text and photos.
All of this we designed into the new Nokia N97.
Robert Scoble called it the Facebook phone. We think that works pretty well
for a start!
Its a new kind of device, designed for this new world, open for a constant
connection to be filled by you.
We call this device a mobile computer as it combines the size and basics of a
phone with the important
things from a computer – those that you need to be constantly connected.
No more sporadic outbursts – only constant flows of love. By email if you have
a lot to say, via Facebook
or Twitter if you can keep it short, or via Flickr, YouTube or Ovi with photos
and video. You choose
– it’s you life.
20

From: Synchronous
Calling, meeting, even SMSing. It’s a synchronous way for the word to stay in
touch today.
It requires both ends to be available, have time and be in the mood to talk.
We all know how it feels if somebody calls, texts or bumps into you on the
street and you have to
switch from one second to the other. From sad to friendly, from uninterested to
interested from inward to outward.
Its a feeling no other form of communication can give. And a pretty important
one to share love with another too.
But while our lives become more hectic and our attention span becomes
shorter ee need other ways to keep in
touch during the times we cant be together.
21

To: Asynchronous
With asynchronous communication we can break away from schedules that
never match, write a message
when we have time and love when there is an appropriate moment – all
without the burden of being at the
right time at the right place.
For many of us this might be the world we already live in, but for most of the
people in our world this is yet
unreachable. Its simply not affordable and accessible.
22

Messaging, asynchronous
Free e-mail for all
Simple setup, works with all top emails
Works on basic mobiles too.
But we want to bring the basics of this to everybody - email for all of us.
Sounds simple, but it’s a true revolution to many, if not most, as approximately
75% of the
world’s population doesn't have an email account.
We want to change this. Making email affordable and accessible in many of
our devices,
As with cameras, our devices increasingly come with an integrated email
service in the future.
It will be easy to set-up, easy to use so that everybody who can make a phone
call or send an
SMS today can send Emails in the future – expanding beyond SMS will open
this new world of
communication to everybody.
And email is just the beginning.
23

Photo by Flickr user Chiva Congelado
From: Planned
Stockman clock is the place where people in Helsinki typically agree to meet.
It has become a traditional place to find each other on a crowded weekend in
town – and
I am sure there are similar places in Paris, Berlin and elsewhere in the world.
Why? Because we need to plan the place in advance. While our phones gave
us some flexibility
on the time (especially when you are late) it’s incredibly difficult to maneuver
around a common place.
Not that those are the most interesting places, not that those are the places
you actually want to go,
not that those are the best places to wait when the other person is late – they
are just the easiest and
we agree to meet there based on the worry that we could miss each other.
24

To: Serendipity
Miia
Phone:
+123456789
IM/E-mail:
miia@ovi.com
Status:
Online and shopping
Aapo
Bu why not meet when and where you can?
Now that we have the opportunity to find any place, we can bring more
surprising moments into our lives.
No need to spend time on long planning agreements or meet at a specific
place just to find each other.
Now you can discover the world without ever getting lost. You can lose track
and get back when you want to,
but even more importantly you can meet when and where it suits both of you.
You might even end up in a place where none of you have been before. Or
guide your loved one to a romantic
dinner table in a park.
Some people have even started to play games rallying round places!
25

Maps, for serendipity
Free maps with landmark sync
Social location
Works on basic mobiles, too.
We are pretty certain we have just seen the beginning of this.
But already we can see that the capability to never get lost, discover
interesting places and meet people
on the way will create an amazing environment.
With Nokia Maps we aim to make this capability affordable and accessible for
everyone.
But its not only about navigation. Its about the social interaction that makes a
place dynamic, personal and
relevant at any given time.
26

Connecting people
in new and
better
ways.
Of course people engage and love many more activities that we haven't talk
about today and we will work
on those as the new Nokia unfolds.
Creating even better ways for people to connect and share their life, interests
and purpose.
Connecting the real world with the virtual world will open up completely new
possibilities that will be
new even for the few of us here.
27

Devices Services
for love.
At Nokia we believe that it takes both devices and services to fulfill the
promise of making this new world
affordable and accessible to everyone.
Its quite a large weight to cover both ends. But we wanted to do it in order to
deliver seamlessly integrated
experiences right out of the box.
28

Constant Empathy
Asynchronous Serendipity
My love device.
And while the 3210 was the first device that made me text “I love you”, the
Nokia N97 will create a new kind of love.
Empathy by sharing your creations in photos & videos, a constant connection
to engage when it matters,
asynchronous communication to break away from schedules that never match;
and serendipity to meet
when and where you can.
29

Merci