Connecting
People
in new and better ways

Nokia brand is a strategic asset
1 billion people Nokia is the world’s 5th
own a Nokia device most valuable brand 2008*
*Source: Interbrand 2008
2 © 2008 Nokia

Nokia is #1 in mobile devices
38% global market share in Q3 2008
#1 global mobile device manufacturer
since 1998
#1 in the world’s fastest growing economies
#1 in converged devices
3 © 2008 Nokia

Industry
environment &
key trends
4 © 2008 Nokia

Social networking
friendster
Social networking drives
new communications
and Internet behavior
5 © 2008 Nokia

Mobile phones have become powerful computers
Mobile phones are at the
heart of Internet innovation
6 © 2008 Nokia

People use their mobiles for multiple purposes
Utility
Voice
Productivity 4 %
Time allocation per application
12 %
1%
PIM
Browsing
14 %
8%
Games
4%
Multimedia
16 %
Messaging
37 %
Source: Smartphone 360 study 2007
7 © 2008 Nokia

Convergence brings new competition
8 © 2008 Nokia

Context - Creating the next generation web
Place People
Time
9 © 2008 Nokia

Consumers drive
our thinking
10 © 2008 Nokia

Nokia segmentation model
11 © 2008 Nokia

Consumers drive our thinking
– example Technology Leaders
Technology Leaders
Modern, leading edge consumers
Technology is their life
Very positive towards mobile
entertainment
Highly sociable with an active
lifestyle
12 © 2008 Nokia

Segmented offering
Technology
Leaders
Pragmatic Young
Leaders Explorers
13 © 2008 Nokia

Converged
devices
14 © 2008 Nokia

The 4th screen video
You can view this video at:
http://www.youtube.com/watch?v=XpeNk3E36YU
15 © 2008 Nokia

Our business today - The fourth screen
16 © 2008 Nokia

Nokia continues to lead in
converged devices
Global converged mobile
Global converged mobile device
device market shares (Q2 2008)
market shares (Q3 2008)
Source: Canalys Nov 2008
17 © 2008 Nokia

Nokia is the largest manufacturer of
GPS enabled devices
18 © 2008 Nokia

Nokia is world’s largest music device maker
19 © 2008 Nokia

Nokia
Nseries
20 © 2008 Nokia

Nokia Nseries multimedia computers
- 80 million units sold by end of Q3 2008
Video Live TV Music Maps Photos Games
21 © 2008 Nokia

Nokia N96
The Nokia N96 redefines high-end
22 © 2008 Nokia

Nokia Eseries
23 © 2008 Nokia

Nokia Eseries: Winning business devices
Appeals to business people
across the organization
Meets the needs of IT
departments
Enables business collaboration
and productivity
24 © 2008 Nokia

Microsoft Mail for Exchange
- Business email made easy
Push email
Push contacts
Microsoft ®
Push calendar
Exchange Corporate directory
Device management
25 © 2008 Nokia

Introducing
Nokia 5800
XpressMusic
26 © 2008 Nokia

Nokia 5800 XpressMusic
Play
Share
Touch
27 © 2008 Nokia

Media bar
Music
Images and
Video
Share on Ovi
Video Center
Web
28 © 2008 Nokia

Contacts bar
Emails
SMS
Images shared
Call logs
29 © 2008 Nokia

Input choices
30 © 2008 Nokia

Solutions
to people
31 © 2008 Nokia

Services: Huge window of opportunity
Music
Gaming
The world in
2011:
EUR 40 billion
for these core Maps
markets
Media
Messaging
32 © 2008 Nokia

Context is the foundation for services
CONTEXT
33 © 2008 Nokia
33 © 2008 Nokia

Ovi Internet services
1 Brand
2 Services
A unified experience on
3 mobile device, PC and
web

People expect complete solutions
Web Desktop
Mobile
35 © 2008 Nokia

Nokia Maps - complete solution
Nokia Maploader
Maps on Ovi
Nokia Maps 2.0
36 © 2008 Nokia

Share on Ovi – media sharing community
Nokia Ovi Suite
Share on Ovi
Share mobile
37 © 2008 Nokia

Nokia Comes With Music
– all the music in the world
38 © 2008 Nokia

Files on Ovi – Access your files anytime, anywhere
39 © 2008 Nokia

Games – N-Gage game experience
Discover
Try & buy
Play
Share
40 © 2008 Nokia

Mail on Ovi – Free email for consumers
An integrated Ovi.com
experience with web access
in February 2009
yourname@ovi.com

Personal email made easy – Nokia Messaging
Over 1000 ISPs supported
Easy set up
42 © 2008 Nokia

Ovi is open
43 © 2008 Nokia

Ovi offers people complete solutions
44 © 2008 Nokia

Summary

Context is the foundation for services
CONTEXT
46 © 2008 Nokia
46 © 2008 Nokia

Nokia offers people complete experiences
47 © 2008 Nokia

Thank you!
48 © 2008 Nokia