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Nokia: Connecting People In New And Better Ways

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This is an overview of our corporate strategy, showing what the industry is like, and where we see our opportunities.

This is an overview of our corporate strategy, showing what the industry is like, and where we see our opportunities.

Published in: Business, Devices & Hardware

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  • 1. Connecting People in new and better ways
  • 2. Nokia brand is a strategic asset 1 billion people Nokia is the world’s 5th own a Nokia device most valuable brand 2008* *Source: Interbrand 2008 2 © 2008 Nokia
  • 3. Nokia is #1 in mobile devices 38% global market share in Q3 2008 #1 global mobile device manufacturer since 1998 #1 in the world’s fastest growing economies #1 in converged devices 3 © 2008 Nokia
  • 4. Industry environment & key trends 4 © 2008 Nokia
  • 5. Social networking friendster
 Social networking drives new communications and Internet behavior 5 © 2008 Nokia
  • 6. Mobile phones have become powerful computers Mobile phones are at the heart of Internet innovation 6 © 2008 Nokia
  • 7. People use their mobiles for multiple purposes Utility Voice Productivity 4 % Time allocation per application 12 % 1% PIM Browsing 14 % 8% Games 4% Multimedia 16 % Messaging 37 % Source: Smartphone 360 study 2007 7 © 2008 Nokia
  • 8. Convergence brings new competition 8 © 2008 Nokia
  • 9. Context - Creating the next generation web Place People Time 9 © 2008 Nokia
  • 10. Consumers drive our thinking 10 © 2008 Nokia
  • 11. Nokia segmentation model 11 © 2008 Nokia
  • 12. Consumers drive our thinking – example Technology Leaders Technology Leaders Modern, leading edge consumers Technology is their life Very positive towards mobile entertainment Highly sociable with an active lifestyle 12 © 2008 Nokia
  • 13. Segmented offering Technology Leaders Pragmatic Young Leaders Explorers 13 © 2008 Nokia
  • 14. Converged devices 14 © 2008 Nokia
  • 15. The 4th screen video You can view this video at: http://www.youtube.com/watch?v=XpeNk3E36YU 15 © 2008 Nokia
  • 16. Our business today - The fourth screen 16 © 2008 Nokia
  • 17. Nokia continues to lead in converged devices Global converged mobile Global converged mobile device device market shares (Q2 2008) market shares (Q3 2008) Source: Canalys Nov 2008 17 © 2008 Nokia
  • 18. Nokia is the largest manufacturer of GPS enabled devices 18 © 2008 Nokia
  • 19. Nokia is world’s largest music device maker 19 © 2008 Nokia
  • 20. Nokia Nseries 20 © 2008 Nokia
  • 21. Nokia Nseries multimedia computers - 80 million units sold by end of Q3 2008 Video Live TV Music Maps Photos Games 21 © 2008 Nokia
  • 22. Nokia N96 The Nokia N96 redefines high-end 22 © 2008 Nokia
  • 23. Nokia Eseries 23 © 2008 Nokia
  • 24. Nokia Eseries: Winning business devices Appeals to business people across the organization Meets the needs of IT departments Enables business collaboration and productivity 24 © 2008 Nokia
  • 25. Microsoft Mail for Exchange - Business email made easy Push email Push contacts Microsoft ® Push calendar Exchange Corporate directory Device management 25 © 2008 Nokia
  • 26. Introducing Nokia 5800 XpressMusic 26 © 2008 Nokia
  • 27. Nokia 5800 XpressMusic Play Share Touch 27 © 2008 Nokia
  • 28. Media bar Music Images and Video Share on Ovi Video Center Web 28 © 2008 Nokia
  • 29. Contacts bar Emails SMS Images shared Call logs 29 © 2008 Nokia
  • 30. Input choices 30 © 2008 Nokia
  • 31. Solutions to people 31 © 2008 Nokia
  • 32. Services: Huge window of opportunity Music Gaming The world in 2011: EUR 40 billion for these core Maps markets Media Messaging 32 © 2008 Nokia
  • 33. Context is the foundation for services CONTEXT 33 © 2008 Nokia 33 © 2008 Nokia
  • 34. Ovi Internet services 1 Brand 2 Services A unified experience on 3 mobile device, PC and web
  • 35. People expect complete solutions Web Desktop Mobile 35 © 2008 Nokia
  • 36. Nokia Maps - complete solution Nokia Maploader Maps on Ovi Nokia Maps 2.0 36 © 2008 Nokia
  • 37. Share on Ovi – media sharing community Nokia Ovi Suite Share on Ovi Share mobile 37 © 2008 Nokia
  • 38. Nokia Comes With Music – all the music in the world 38 © 2008 Nokia
  • 39. Files on Ovi – Access your files anytime, anywhere 39 © 2008 Nokia
  • 40. Games – N-Gage game experience Discover Try & buy Play Share 40 © 2008 Nokia
  • 41. Mail on Ovi – Free email for consumers An integrated Ovi.com experience with web access in February 2009 yourname@ovi.com
  • 42. Personal email made easy – Nokia Messaging Over 1000 ISPs supported Easy set up 42 © 2008 Nokia
  • 43. Ovi is open 43 © 2008 Nokia
  • 44. Ovi offers people complete solutions 44 © 2008 Nokia
  • 45. Summary
  • 46. Context is the foundation for services CONTEXT 46 © 2008 Nokia 46 © 2008 Nokia
  • 47. Nokia offers people complete experiences 47 © 2008 Nokia
  • 48. Thank you! 48 © 2008 Nokia