Building the New EcosystemMarco ArgentiSVP, Developer Experience & Marketplace                                    Company ...
We’re delivering results   faster than ever          Company Confidential
Building the new ecosystem     Great Products     Great Platforms     Great, Locally relevant Apps                       C...
Company Confidential
Company Confidential
44% of Smartphone owners  are considering purchasing       a Windows Phone           Company Confidential
market share                 predicted by 2015Company Confidential
operators and retailers   Company Confidential
Windows Phone Marketplace                                             growth           Since partnership announcement     ...
Developer PlatformMatt BenckeGeneral Manager – Windows PhoneDeveloper and Marketplace                             Company ...
We build the new ecosystem, together                                        Developers                      Marketing     ...
All about our consumers                        Developers                 .                          .                 .  ...
Standing out from the crowd                 People         vs.              Icons Windows Phone                          C...
Windows Phone                Company Confidential
Windows Phone                Company Confidential
Building the New Ecosystem with Nokia                 Platform &             Fun, familiar tools to build world-class     ...
Success is a joint effortWindows Phone                      Company Confidential
Company Confidential
THE ESPN HUB       PRE-LOADED ON MILLIONS OF     HANDSETS AROUND THE WORLD Company Confidential
THE ESPN HUB                                     39 BILLION MINUTES SPENT                                WITH ESPN CONTENT...
THE ESPN HUB INTELLIGENTLY LOCALISED CONTENT                             Company Confidential
THE ESPN HUB FULL PERSONALISATION DEEP PINNING INTUITIVE DESIGN MULTIPLE LANGUAGES                        Company Confiden...
Company Confidential
Company Confidential
Great brands & partners –anytime, anywhere                     Company Confidential
EA Nokia Partnership                                            EVERY demographic uses Nokia –                            ...
EA Nokia Partnership       40 free games for Nokia Series 40 devices                        Company Confidential
EA Nokia Partnership  Exclusive experiences for Nokia Windows Phone users    EA Mobile Games — Strongest brands in market ...
EA Nokia Partnership  Exclusive experiences for Nokia Windows Phone users    Hasbro Collection                      Monopo...
Company Confidential
Sesame’s digital/mobile strategy goingstrong since 2005                                       Nokia’s powerfulOver 68 mill...
Sesame’s relationship with Nokia began in 2009as a research project with one goal   How can we use mobile technologies   t...
THE RESULTRead Along with Elmo!       Company Confidential
Company Confidential
The Opportunity is local...           Company Confidential
This is what local means•Discovering apps that are locally relevant•Removing barriers to entry  • Operator billing, Langua...
October                                          2011Nokia Store:More than 10 milliondownloads a dayJune2009              ...
Nokia Asha Range                   Company Confidential
Company Confidential
Company Confidential
Company Confidential
20x growth in revenue and downloads                     Company Confidential
Our next platform               of choiceCompany Confidential
The ecosystem is thriving. Join us!     Great Products     Great Platforms     Great, Locally Relevant Apps               ...
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When Bigger Is Better: Nokia's Scale and Reach Means Opportunity for Developers - Nokia World 2011

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"When bigger is better - Nokia's scale and reach means opportunity for developers" as presented by Marco Argenti and Matt Bencke at Nokia World 2011.

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When Bigger Is Better: Nokia's Scale and Reach Means Opportunity for Developers - Nokia World 2011

  1. 1. Building the New EcosystemMarco ArgentiSVP, Developer Experience & Marketplace Company Confidential
  2. 2. We’re delivering results faster than ever Company Confidential
  3. 3. Building the new ecosystem Great Products Great Platforms Great, Locally relevant Apps Company Confidential
  4. 4. Company Confidential
  5. 5. Company Confidential
  6. 6. 44% of Smartphone owners are considering purchasing a Windows Phone Company Confidential
  7. 7. market share predicted by 2015Company Confidential
  8. 8. operators and retailers Company Confidential
  9. 9. Windows Phone Marketplace growth Since partnership announcement Company Confidential
  10. 10. Developer PlatformMatt BenckeGeneral Manager – Windows PhoneDeveloper and Marketplace Company Confidential
  11. 11. We build the new ecosystem, together Developers Marketing Top Titles Merchandising Design Support Payments Marketplace Windows Phone Company Confidential
  12. 12. All about our consumers Developers . . . . Publishers Windows Phone Company Confidential
  13. 13. Standing out from the crowd People vs. Icons Windows Phone Company Confidential
  14. 14. Windows Phone Company Confidential
  15. 15. Windows Phone Company Confidential
  16. 16. Building the New Ecosystem with Nokia Platform & Fun, familiar tools to build world-class Metro apps, fast Tools Freedom to enhance client experiences Cloud across devices Finances and fame via a highly engaged Marketplace set of customers Safe, simpler, smarter way to enjoy all Smarter Apps the apps and games you want Windows Phone Company Confidential
  17. 17. Success is a joint effortWindows Phone Company Confidential
  18. 18. Company Confidential
  19. 19. THE ESPN HUB PRE-LOADED ON MILLIONS OF HANDSETS AROUND THE WORLD Company Confidential
  20. 20. THE ESPN HUB 39 BILLION MINUTES SPENT WITH ESPN CONTENT ON MOBILE Company Confidential
  21. 21. THE ESPN HUB INTELLIGENTLY LOCALISED CONTENT Company Confidential
  22. 22. THE ESPN HUB FULL PERSONALISATION DEEP PINNING INTUITIVE DESIGN MULTIPLE LANGUAGES Company Confidential
  23. 23. Company Confidential
  24. 24. Company Confidential
  25. 25. Great brands & partners –anytime, anywhere Company Confidential
  26. 26. EA Nokia Partnership EVERY demographic uses Nokia – EA has games for EVERY demographic EA already distributes games THE PROMISE – to 100 countries via Nokia devices two global companies deliver highly entertaining, locally relevant content across all Nokia platforms Long-standing partnership with Nokia and Microsoft – the three of us together is an exciting prospect Company Confidential
  27. 27. EA Nokia Partnership 40 free games for Nokia Series 40 devices Company Confidential
  28. 28. EA Nokia Partnership Exclusive experiences for Nokia Windows Phone users EA Mobile Games — Strongest brands in market Chillingo Games — Voice of the indie developer Company Confidential
  29. 29. EA Nokia Partnership Exclusive experiences for Nokia Windows Phone users Hasbro Collection Monopoly Yahtzee Market favourites all Connect 4 Bop It! in one place Risk Trivial Pursuit Game of Life Company Confidential
  30. 30. Company Confidential
  31. 31. Sesame’s digital/mobile strategy goingstrong since 2005 Nokia’s powerfulOver 68 million Sesame Street content reach extends ourexperiences in August alone mission to kidsIncludes video podcasts, YouTube where and wherechannel, over 20 app’s, hundreds of they need it mostTV episodes, thousands of songs, etc. Company Confidential
  32. 32. Sesame’s relationship with Nokia began in 2009as a research project with one goal How can we use mobile technologies to engage children and parents in a rich, meaningful reading experience? Company Confidential
  33. 33. THE RESULTRead Along with Elmo! Company Confidential
  34. 34. Company Confidential
  35. 35. The Opportunity is local... Company Confidential
  36. 36. This is what local means•Discovering apps that are locally relevant•Removing barriers to entry • Operator billing, Language, Affordable web•Engaging with developers locally Company Confidential
  37. 37. October 2011Nokia Store:More than 10 milliondownloads a dayJune2009 Company Confidential
  38. 38. Nokia Asha Range Company Confidential
  39. 39. Company Confidential
  40. 40. Company Confidential
  41. 41. Company Confidential
  42. 42. 20x growth in revenue and downloads Company Confidential
  43. 43. Our next platform of choiceCompany Confidential
  44. 44. The ecosystem is thriving. Join us! Great Products Great Platforms Great, Locally Relevant Apps Company Confidential

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