When Bigger Is Better: Nokia's Scale and Reach Means Opportunity for Developers - Nokia World 2011

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"When bigger is better - Nokia's scale and reach means opportunity for developers" as presented by Marco Argenti and Matt Bencke at Nokia World 2011.

"When bigger is better - Nokia's scale and reach means opportunity for developers" as presented by Marco Argenti and Matt Bencke at Nokia World 2011.

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  • 1. Building the New EcosystemMarco ArgentiSVP, Developer Experience & Marketplace Company Confidential
  • 2. We’re delivering results faster than ever Company Confidential
  • 3. Building the new ecosystem Great Products Great Platforms Great, Locally relevant Apps Company Confidential
  • 4. Company Confidential
  • 5. Company Confidential
  • 6. 44% of Smartphone owners are considering purchasing a Windows Phone Company Confidential
  • 7. market share predicted by 2015Company Confidential
  • 8. operators and retailers Company Confidential
  • 9. Windows Phone Marketplace growth Since partnership announcement Company Confidential
  • 10. Developer PlatformMatt BenckeGeneral Manager – Windows PhoneDeveloper and Marketplace Company Confidential
  • 11. We build the new ecosystem, together Developers Marketing Top Titles Merchandising Design Support Payments Marketplace Windows Phone Company Confidential
  • 12. All about our consumers Developers . . . . Publishers Windows Phone Company Confidential
  • 13. Standing out from the crowd People vs. Icons Windows Phone Company Confidential
  • 14. Windows Phone Company Confidential
  • 15. Windows Phone Company Confidential
  • 16. Building the New Ecosystem with Nokia Platform & Fun, familiar tools to build world-class Metro apps, fast Tools Freedom to enhance client experiences Cloud across devices Finances and fame via a highly engaged Marketplace set of customers Safe, simpler, smarter way to enjoy all Smarter Apps the apps and games you want Windows Phone Company Confidential
  • 17. Success is a joint effortWindows Phone Company Confidential
  • 18. Company Confidential
  • 19. THE ESPN HUB PRE-LOADED ON MILLIONS OF HANDSETS AROUND THE WORLD Company Confidential
  • 20. THE ESPN HUB 39 BILLION MINUTES SPENT WITH ESPN CONTENT ON MOBILE Company Confidential
  • 21. THE ESPN HUB INTELLIGENTLY LOCALISED CONTENT Company Confidential
  • 22. THE ESPN HUB FULL PERSONALISATION DEEP PINNING INTUITIVE DESIGN MULTIPLE LANGUAGES Company Confidential
  • 23. Company Confidential
  • 24. Company Confidential
  • 25. Great brands & partners –anytime, anywhere Company Confidential
  • 26. EA Nokia Partnership EVERY demographic uses Nokia – EA has games for EVERY demographic EA already distributes games THE PROMISE – to 100 countries via Nokia devices two global companies deliver highly entertaining, locally relevant content across all Nokia platforms Long-standing partnership with Nokia and Microsoft – the three of us together is an exciting prospect Company Confidential
  • 27. EA Nokia Partnership 40 free games for Nokia Series 40 devices Company Confidential
  • 28. EA Nokia Partnership Exclusive experiences for Nokia Windows Phone users EA Mobile Games — Strongest brands in market Chillingo Games — Voice of the indie developer Company Confidential
  • 29. EA Nokia Partnership Exclusive experiences for Nokia Windows Phone users Hasbro Collection Monopoly Yahtzee Market favourites all Connect 4 Bop It! in one place Risk Trivial Pursuit Game of Life Company Confidential
  • 30. Company Confidential
  • 31. Sesame’s digital/mobile strategy goingstrong since 2005 Nokia’s powerfulOver 68 million Sesame Street content reach extends ourexperiences in August alone mission to kidsIncludes video podcasts, YouTube where and wherechannel, over 20 app’s, hundreds of they need it mostTV episodes, thousands of songs, etc. Company Confidential
  • 32. Sesame’s relationship with Nokia began in 2009as a research project with one goal How can we use mobile technologies to engage children and parents in a rich, meaningful reading experience? Company Confidential
  • 33. THE RESULTRead Along with Elmo! Company Confidential
  • 34. Company Confidential
  • 35. The Opportunity is local... Company Confidential
  • 36. This is what local means•Discovering apps that are locally relevant•Removing barriers to entry • Operator billing, Language, Affordable web•Engaging with developers locally Company Confidential
  • 37. October 2011Nokia Store:More than 10 milliondownloads a dayJune2009 Company Confidential
  • 38. Nokia Asha Range Company Confidential
  • 39. Company Confidential
  • 40. Company Confidential
  • 41. Company Confidential
  • 42. 20x growth in revenue and downloads Company Confidential
  • 43. Our next platform of choiceCompany Confidential
  • 44. The ecosystem is thriving. Join us! Great Products Great Platforms Great, Locally Relevant Apps Company Confidential