Location-Aware Technology Could Turn UsBack Into Location-Aware PeopleMichael HalbherrEVP, Nokia Location & Commerce      ...
Silouette of city      Company Confidential
First Phase of mobilityFixed line to mobile                    Company Confidential
Second Phase of mobilityFixed internet to mobile                  Company Confidential
Third Phase of mobilityConnecting with the real world                     Company Confidential
Company Confidential
The bridge betweenthe virtual and the real                           Company Confidential
Company Confidential
Company Confidential
The value of the Third Phase is real world knowledge                      What happens here at    How long will     weeken...
Creating the Third Phase          Company Confidential
Creating the Third Phase     Real-World Computable     Sensed Behaviour     Learning Platform                      Company...
Creating the Third Phase    Real-World Computable          01 Index                              02 Platform         CREAT...
Real world computable                          01 Index               An Index of the things in the world                 ...
Company Confidential
Future maps:From mapping tomapping the real world                    Company Confidential
Real world computable                       02 Platform               Making the real world computable                    ...
ContentPlatform   Mapping   Directions/Guidance      Places/Search                          Smart DataDevices             ...
Real world computable   2.4 million    400                          13 countries      38 million   changes        map attr...
Creating the Third Phase           Sensed Behavior             01 Sensors                  02 Experiences               GA...
Sensed Behaviour     Sensed      02 Sensors                   Company Confidential
Company Confidential
Sensed Behaviour                                              Drive     Behaviour                                Traffic  ...
Map to drive    Company Confidential
Map to                       driveCompany Confidential
Map to                       driveCompany Confidential
Map to                       driveCompany Confidential
Map to                       driveCompany Confidential
Discover through friends          Company Confidential
Discover              through friends              Explore Pulse,              places and people              on the mapCo...
Discover              through friends              Explore places              from a PulseCompany Confidential
Discover              through friends              See real world              popularity and              related placesC...
Discover              through friends              Easily share              or arrange to              meet thereCompany ...
Navigate to the              place, seeing              friends on wayCompany Confidential
Discover              through friendsCompany Confidential
Experiences                            Objects are acted on                            • View                            •...
Company Confidential
Creating the Third Phase     Learning Platform                                               Smart Data,Real-World        ...
Company Confidential
Learning platformTraffic analytics                                                                  85% of traffic        ...
Company Confidential
Company Confidential
Company Confidential
Company Confidential
Third Phase of mobility    MOBILISING        MOBILISING                 CONNECTING TO THE  COMMUNICATION        INTERNET  ...
The Third Phase                   Virtual World                                         Real World      Google indexed the...
Thank you.   Company Confidential
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Location-Aware Technology Could Turn Us Back Into Location-Aware People - Nokia World 2011

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Location-Aware Technology Could Turn Us Back Into Location-Aware People as presented by Dr Michael Halbherr at Nokia World 2011.

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Location-Aware Technology Could Turn Us Back Into Location-Aware People - Nokia World 2011

  1. 1. Location-Aware Technology Could Turn UsBack Into Location-Aware PeopleMichael HalbherrEVP, Nokia Location & Commerce Company Confidential
  2. 2. Silouette of city Company Confidential
  3. 3. First Phase of mobilityFixed line to mobile Company Confidential
  4. 4. Second Phase of mobilityFixed internet to mobile Company Confidential
  5. 5. Third Phase of mobilityConnecting with the real world Company Confidential
  6. 6. Company Confidential
  7. 7. The bridge betweenthe virtual and the real Company Confidential
  8. 8. Company Confidential
  9. 9. Company Confidential
  10. 10. The value of the Third Phase is real world knowledge What happens here at How long will weekends? it take to get there? What’s the best way to get there late Am I on time? afternoon? What is popular? Where’s the best place to go here? Company Confidential
  11. 11. Creating the Third Phase Company Confidential
  12. 12. Creating the Third Phase Real-World Computable Sensed Behaviour Learning Platform Company Confidential
  13. 13. Creating the Third Phase Real-World Computable 01 Index 02 Platform CREATING A COMPUTABLE MODEL OF THE REAL WORLD Company Confidential
  14. 14. Real world computable 01 Index An Index of the things in the world Company Confidential
  15. 15. Company Confidential
  16. 16. Future maps:From mapping tomapping the real world Company Confidential
  17. 17. Real world computable 02 Platform Making the real world computable Company Confidential
  18. 18. ContentPlatform Mapping Directions/Guidance Places/Search Smart DataDevices Company Confidential
  19. 19. Real world computable 2.4 million 400 13 countries 38 million changes map attributes with traffic km of road per day network 10 billion 100 million 450 cities 430 cities probe points uses per day in 44 countries with pedestrian per month (via NAVTEQ with transit functionality Map) Company Confidential
  20. 20. Creating the Third Phase Sensed Behavior 01 Sensors 02 Experiences GATHERING DATA IN THE REAL WORLD CREATING A COMPUTABLE MODEL OF THE REAL WORLD Company Confidential
  21. 21. Sensed Behaviour Sensed 02 Sensors Company Confidential
  22. 22. Company Confidential
  23. 23. Sensed Behaviour Drive Behaviour Traffic Transit Live View Nearby Maps 02 Experiences Tracks Pulse Company Confidential
  24. 24. Map to drive Company Confidential
  25. 25. Map to driveCompany Confidential
  26. 26. Map to driveCompany Confidential
  27. 27. Map to driveCompany Confidential
  28. 28. Map to driveCompany Confidential
  29. 29. Discover through friends Company Confidential
  30. 30. Discover through friends Explore Pulse, places and people on the mapCompany Confidential
  31. 31. Discover through friends Explore places from a PulseCompany Confidential
  32. 32. Discover through friends See real world popularity and related placesCompany Confidential
  33. 33. Discover through friends Easily share or arrange to meet thereCompany Confidential
  34. 34. Navigate to the place, seeing friends on wayCompany Confidential
  35. 35. Discover through friendsCompany Confidential
  36. 36. Experiences Objects are acted on • View • Comment • Navigate to • Add to map… • Save • Favourite • Share • Check-in at • See inside / A/R view • Find similar • Find related… Company Confidential
  37. 37. Company Confidential
  38. 38. Creating the Third Phase Learning Platform Smart Data,Real-World SensedComputable Behaviour Real World Answers KNOWLEDGE FOR THE REAL WORLD Company Confidential
  39. 39. Company Confidential
  40. 40. Learning platformTraffic analytics 85% of traffic  Adjacent Road Sections is predictable Company Confidential
  41. 41. Company Confidential
  42. 42. Company Confidential
  43. 43. Company Confidential
  44. 44. Company Confidential
  45. 45. Third Phase of mobility MOBILISING MOBILISING CONNECTING TO THE COMMUNICATION INTERNET REAL WORLD Company Confidential
  46. 46. The Third Phase Virtual World Real World Google indexed the virtual world. Doing the same for the Real World is the opportunity of the 21st century. Analysing a trillion web clicks and links The sensors in our devices, carried all allows Google to find exactly the right over the planet and recording web page. activities around objects, are how we will achieve this. Company Confidential
  47. 47. Thank you. Company Confidential

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