In-app payment UX considerations
Webinar
Jan Krebber @krebbixux
Senior User Experience Consultant
Overview
2 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
• Fundamentals
• Flows
• U...
Fundamentals
If the customer cannot find the product, the
customer cannot buy the product.
4 © Nokia 2014 In-app payment UX considerati...
Content is king.
5 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Primary and only action is to purchase the
item.
6 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebb...
Make people feel good and confident while
buying.
7 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Kreb...
Support your paying customers.
8 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
No registration.
9 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
The purchased item is immediately and
always available.
10 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 J...
Purchased items must be restorable.
11 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Flows
Give before you take.
13 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Guide people after trial period has ended.
14 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @k...
If purchase results in a significant layout
change, no notification is required.
15 © Nokia 2014 In-app payment UX conside...
If purchase results in minor layout changes,
a notification is recommended.
16 © Nokia 2014 In-app payment UX consideratio...
Make purchase notification an integral part.
17 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber ...
Separate unsold and sold items.
18 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
If there is no in-game store, let people
continue playing as soon as possible.
19 © Nokia 2014 In-app payment UX considera...
If there is an in-game store, navigate to it
after each purchase.
20 © Nokia 2014 In-app payment UX considerations.pptx 20...
It is the author’s responsibility to restore
purchased content.
21 © Nokia 2014 In-app payment UX considerations.pptx 2013...
UX offering
You find more UX tips from the UX library.
23 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @k...
24 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Literature and links.
25 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
• Nokia X UX...
Take home messages
If the customer cannot find the product, the
customer cannot buy the product.
27 © Nokia 2014 In-app payment UX considerat...
Give before you take.
28 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Make purchase notification an integral part.
29 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber ...
Thanks to:
- Maaike Beenen,
- Sanna Hiukka,
- Petri Kiukkonen.
Thanks. 
Jan Krebber
ext-jan.krebber@nokia.com
@krebbixux
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Nokia In-App Payment - UX considerations

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Nokia In-App Payment is designed from the ground up to encourage users to spend more on your digital goods, let you keep more of what your users spend, and reach the broadest possible market around the world. If you’re not yet using Nokia In-App Payment to generate revenue from your Nokia applications, you should be. Join this webinar to find out how to optimise Nokia In-App Payment UI flows before and after payments occur. You’ll learn about tips and tricks to increase conversion rates and to avoid pitfalls and deal-breakers.

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Transcript of "Nokia In-App Payment - UX considerations"

  1. 1. In-app payment UX considerations Webinar Jan Krebber @krebbixux Senior User Experience Consultant
  2. 2. Overview 2 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux • Fundamentals • Flows • UX offering • Take home messages
  3. 3. Fundamentals
  4. 4. If the customer cannot find the product, the customer cannot buy the product. 4 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux Jacob Nielsen
  5. 5. Content is king. 5 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  6. 6. Primary and only action is to purchase the item. 6 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  7. 7. Make people feel good and confident while buying. 7 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  8. 8. Support your paying customers. 8 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  9. 9. No registration. 9 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  10. 10. The purchased item is immediately and always available. 10 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  11. 11. Purchased items must be restorable. 11 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  12. 12. Flows
  13. 13. Give before you take. 13 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  14. 14. Guide people after trial period has ended. 14 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  15. 15. If purchase results in a significant layout change, no notification is required. 15 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  16. 16. If purchase results in minor layout changes, a notification is recommended. 16 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  17. 17. Make purchase notification an integral part. 17 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  18. 18. Separate unsold and sold items. 18 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  19. 19. If there is no in-game store, let people continue playing as soon as possible. 19 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  20. 20. If there is an in-game store, navigate to it after each purchase. 20 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  21. 21. It is the author’s responsibility to restore purchased content. 21 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  22. 22. UX offering
  23. 23. You find more UX tips from the UX library. 23 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  24. 24. 24 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  25. 25. Literature and links. 25 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux • Nokia X UX guidelines http://developer.nokia.com/resources/library/nokia-x- ui/index.html • Nokia In-App-Payment API documentation http://developer.nokia.com/resources/library/nokia-x/nokia-in- app-payment/nokia-in-app-payment-porting-guide.html • Android UI guidelines https://developer.android.com/design/index.html • Nielsen Norman Group, www.nngroup.com • 4ourth mobile, www.4ourth.com
  26. 26. Take home messages
  27. 27. If the customer cannot find the product, the customer cannot buy the product. 27 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux Jacob Nielsen
  28. 28. Give before you take. 28 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  29. 29. Make purchase notification an integral part. 29 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  30. 30. Thanks to: - Maaike Beenen, - Sanna Hiukka, - Petri Kiukkonen.
  31. 31. Thanks.  Jan Krebber ext-jan.krebber@nokia.com @krebbixux

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