Nokia In-App Payment - UX considerations

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Nokia In-App Payment is designed from the ground up to encourage users to spend more on your digital goods, let you keep more of what your users spend, and reach the broadest possible market around …

Nokia In-App Payment is designed from the ground up to encourage users to spend more on your digital goods, let you keep more of what your users spend, and reach the broadest possible market around the world. If you’re not yet using Nokia In-App Payment to generate revenue from your Nokia applications, you should be. Join this webinar to find out how to optimise Nokia In-App Payment UI flows before and after payments occur. You’ll learn about tips and tricks to increase conversion rates and to avoid pitfalls and deal-breakers.

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  • 1. In-app payment UX considerations Webinar Jan Krebber @krebbixux Senior User Experience Consultant
  • 2. Overview 2 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux • Fundamentals • Flows • UX offering • Take home messages
  • 3. Fundamentals
  • 4. If the customer cannot find the product, the customer cannot buy the product. 4 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux Jacob Nielsen
  • 5. Content is king. 5 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 6. Primary and only action is to purchase the item. 6 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 7. Make people feel good and confident while buying. 7 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 8. Support your paying customers. 8 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 9. No registration. 9 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 10. The purchased item is immediately and always available. 10 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 11. Purchased items must be restorable. 11 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 12. Flows
  • 13. Give before you take. 13 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 14. Guide people after trial period has ended. 14 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 15. If purchase results in a significant layout change, no notification is required. 15 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 16. If purchase results in minor layout changes, a notification is recommended. 16 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 17. Make purchase notification an integral part. 17 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 18. Separate unsold and sold items. 18 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 19. If there is no in-game store, let people continue playing as soon as possible. 19 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 20. If there is an in-game store, navigate to it after each purchase. 20 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 21. It is the author’s responsibility to restore purchased content. 21 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 22. UX offering
  • 23. You find more UX tips from the UX library. 23 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 24. 24 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 25. Literature and links. 25 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux • Nokia X UX guidelines http://developer.nokia.com/resources/library/nokia-x- ui/index.html • Nokia In-App-Payment API documentation http://developer.nokia.com/resources/library/nokia-x/nokia-in- app-payment/nokia-in-app-payment-porting-guide.html • Android UI guidelines https://developer.android.com/design/index.html • Nielsen Norman Group, www.nngroup.com • 4ourth mobile, www.4ourth.com
  • 26. Take home messages
  • 27. If the customer cannot find the product, the customer cannot buy the product. 27 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux Jacob Nielsen
  • 28. Give before you take. 28 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 29. Make purchase notification an integral part. 29 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 30. Thanks to: - Maaike Beenen, - Sanna Hiukka, - Petri Kiukkonen.
  • 31. Thanks.  Jan Krebber ext-jan.krebber@nokia.com @krebbixux