Make money with freeSeries 40 appsWai Seto ( wai.seto@nokia.com )Virat Khutal ( vkhutal@gmail.com )Oct 2012
Content1. The opportunity2. How to do it: In-app purchasing3. How to do it: In-app advertising4. Case study: Twist Mobile©...
Nokia Store                        To date, Nokia Store has driven                        more than 6 billion             ...
Nokia Store© Nokia 2012
Downloads vs. revenue from paid apps               Driving revenue from free downloads will                             be...
New ways to increase app revenues               In-app purchasing                    In-app advertising               Inte...
In-app purchase          Available on many Nokia Asha range phones,          most future Series 40 phones.      • Easy way...
In-app purchasing landing page http://www.developer.nokia.com/Distribute/In-app_purchasing/                  In-app purcha...
In-app purchase Devices that have Java API for in- app purchase (link)© Nokia 2012
http://www.developer.nokia.com/gen/vide               os_all.xhtml?id=41714b3f-3871-43dc-               ab82-             ...
In-app advertisingMonetize your app through ads – several solution providers available                                    ...
How does in-app advertising workThe business model from developers’ perspective:                                          ...
http://www.developer.nokia.com/Distribute/In-app_advertising/In-app advertising landing page© Nokia 2012
http://www.developer.nokia.com/Resources/Library/Series_40_web_       apps_library/#!technical-library/adding-in-app-adver...
Twist MobileWhy Series 40 MAKES Sense?
World view                                                    Population: 7035 Million                                    ...
Mobile Internet Penetration32% Internet penetration worldwide.18% Internet penetration by non-smart phone897.6 Million Use...
Anything triggered in you?
ExampleIndiaTotal User base: 950 Million Mobile PhonesMobile Internet Penetration: 120 Million UsersTotal Penetration: 12....
Growth in India                                             Active Mobile           Mobile Users   Mobile Internet    Year...
Power of 350 MillionThey will demand content from usContent based on:1.   Culture/Language2.   Curiosity3.   Local Knowled...
Some shocking Figures?India total Internet user: 120 Million     120(12.6% of mobile subscriber)               MillionThai...
How to monetize millions ofyoung consumers?In-app advertising
Solution
Twist Mobile success withSeries 40Total Downloads: 90 MillionsSeries 40 Downloads: 60%Revenue per day: 2000 US$
Thank youWai Seto ( wai.seto@nokia.com )Virat Khutal ( vkhutal@gmail.com )
Make money with free Series 40 apps – with Twist Mobile
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Make money with free Series 40 apps – with Twist Mobile

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This presentation begins with an overview of the latest Nokia Store statistics, before providing an introduction to in-app purchasing and in-app advertising. Then it provides some insight into how in-app advertising has helped Twist Mobile monetise the 16 million downloads it has achieved in just eight months.

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Make money with free Series 40 apps – with Twist Mobile

  1. 1. Make money with freeSeries 40 appsWai Seto ( wai.seto@nokia.com )Virat Khutal ( vkhutal@gmail.com )Oct 2012
  2. 2. Content1. The opportunity2. How to do it: In-app purchasing3. How to do it: In-app advertising4. Case study: Twist Mobile© Nokia 2012
  3. 3. Nokia Store To date, Nokia Store has driven more than 6 billion cumulative downloads 150 million registered Nokia Store customers 145 17 million downloads per Operators, 52 day, with 50%+ coming from markets with operator billing Series 40 devices© Nokia 2011 © Nokia 2012
  4. 4. Nokia Store© Nokia 2012
  5. 5. Downloads vs. revenue from paid apps Driving revenue from free downloads will be essential© Nokia 2012
  6. 6. New ways to increase app revenues In-app purchasing In-app advertising Integrate payment events for Monetize apps with ads. Use your try-then-buy up-sell, subscription favourite ad solution to reach the business models, digital goods, desired results and donations.© Nokia 2012
  7. 7. In-app purchase Available on many Nokia Asha range phones, most future Series 40 phones. • Easy way to sell digital content from within your app - virtual goods, subscriptions, add-ons, new levels • Convert free applications to paid ones by embedding try and buy© Nokia 2012
  8. 8. In-app purchasing landing page http://www.developer.nokia.com/Distribute/In-app_purchasing/ In-app purchase Quick Start Guide for Java (link)Java Developer’s Library(link)© Nokia 2012
  9. 9. In-app purchase Devices that have Java API for in- app purchase (link)© Nokia 2012
  10. 10. http://www.developer.nokia.com/gen/vide os_all.xhtml?id=41714b3f-3871-43dc- ab82- ae8d03729a9c/Series_40_Training_Purcha se or http://youtu.be/E_lkrVxrXro© Nokia 2012
  11. 11. In-app advertisingMonetize your app through ads – several solution providers available Juniper Research 10 €8.5 5 €2 0 2010 2015 “Top publisher are generating 30k€-50k€ a month in Nokia Store with inneractive in-app advertising solution” --Roy Timor Rousso, VP Marketing, inneractive© Nokia 2012
  12. 12. How does in-app advertising workThe business model from developers’ perspective: Consumer Ad exchange (ad mediator) Publisher (app developer)Vserv inneractive Get SDK and integrate it into Publish your app (and promote it) your app Get paid according to impressions and clicks inneractive has capabilities for Java ME, Series 40 web apps, Qt, and QML, while vserv is able to partner with you for Java ME apps.© Nokia 2012
  13. 13. http://www.developer.nokia.com/Distribute/In-app_advertising/In-app advertising landing page© Nokia 2012
  14. 14. http://www.developer.nokia.com/Resources/Library/Series_40_web_ apps_library/#!technical-library/adding-in-app-advertising.html http://www.developer.nokia.com/gen/videos_all.xhtml?id =be28d77e-8666-48e3-9876- 0d5ce6f6751b/Series_40_Training_Advertising or© Nokia 2012 http://youtu.be/TyHC4JPjD9E
  15. 15. Twist MobileWhy Series 40 MAKES Sense?
  16. 16. World view Population: 7035 Million Connected mobiles: 7012 Million 60% of population in the 12-24 years age group Population in this age group: 4221 Million people Mobile penetration worldwide for this age group: 1567 Million connections http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use
  17. 17. Mobile Internet Penetration32% Internet penetration worldwide.18% Internet penetration by non-smart phone897.6 Million Users access internet from the 12-24 agegroup.http://www.internetworldstats.com/top20.htm
  18. 18. Anything triggered in you?
  19. 19. ExampleIndiaTotal User base: 950 Million Mobile PhonesMobile Internet Penetration: 120 Million UsersTotal Penetration: 12.6%Second Quarter 2012:90% Phone purchased were below 100 US$7.5% Phone purchase were below 200 US$2.5% Above 200 US$
  20. 20. Growth in India Active Mobile Mobile Users Mobile Internet Year Internet Users (Millions) (Millions) (Millions) 2012 950 120 20 2016 1200 350 80
  21. 21. Power of 350 MillionThey will demand content from usContent based on:1. Culture/Language2. Curiosity3. Local Knowledge4. Games/Entertainment5. Etc
  22. 22. Some shocking Figures?India total Internet user: 120 Million 120(12.6% of mobile subscriber) MillionThailand+Vietnam+Philippines: 80 Million 80(20% of mobile subscriber) Million
  23. 23. How to monetize millions ofyoung consumers?In-app advertising
  24. 24. Solution
  25. 25. Twist Mobile success withSeries 40Total Downloads: 90 MillionsSeries 40 Downloads: 60%Revenue per day: 2000 US$
  26. 26. Thank youWai Seto ( wai.seto@nokia.com )Virat Khutal ( vkhutal@gmail.com )

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