Introduction to Nokia Ad Exchange

Nokia Ad Exchange Paolo Werbrouck Senior Manager, Developer Monetization1 © Nokia 2012

Agenda The Challenge: App Discovery and Monetization What is Nokia Ad Exchange (NAX)? What are the key features of NAX? Getting started with NAX2 © Nokia 2012

The Challenge: App Discovery & Monetization3 © Nokia 2012

The Challenge 1 million1 8.5 billion2 Apps to compete with! The in-App Advertising market to hit by 2015 How can we help you standout from the rest and unlock the IAAd opportunity? 1. http://www.nytimes.com/2011/12/12/technology/one-million-apps-and-counting.html 2. Juniper Research: in-app advertising market €2B in 2010, will be €8.5B by 20154 © Nokia 2012

What is Nokia Ad Exchange?5 © Nokia 2012

What is Nokia Ad Exchange (NAX)? The Nokia Ad Exchange (NAX) is a mobile advertising exchange that offers access to the top ad networks in the world via a single SDK and a single partner.6 © Nokia 2012

What can you do with NAX? App monetization Ad App discovery through in-app performance through ad advertising analytics campaigns7 © Nokia 2012

App Monetization NAX SDK enables you to incorporate in-app advertising and be ready to get paid in minutes!8 © Nokia 2012

Ad Performance Analytics One single dashboard to track the performance of your apps See impressions, clicks, revenues and more Analyze data by period and country Generate reports9 © Nokia 2012

App Discovery App discovery is a key step in a your success journey. In the current crowded app space, it’s very important to think of strategies for your app to raise above the fray and get noticed. With NAX, You can create free house campaigns, where you can cross promote your applications. You can also create paid campaigns, where you can bid for ad space on other’s applications. You can define and manage your target audience.10 © Nokia 2012

What are the Key Features of NAX?11 © Nokia 2012

Comprehensive Payment Network Payment enabled in 200 countries eCheck Paper Check ACH Wire Transfer12 © Nokia 2012

Broadest Reach Optimization across 120+ ad networks worldwide via a single SDK Source: http://inner-active.com/content/21013 © Nokia 2012

Most Flexibility Series 40 Web apps Cross Platform SDK14 © Nokia 2012

Smart and Context Sensitive Ads With NAX, you have the control to select the Content and types of ads to be displayed Ad networks used in ad campaigns Frequency of ads This flexibility ensures that smart, context sensitive and high impact ads are displayed to the consumer without compromising the overall app consumption experience.15 © Nokia 2012

What are the Key Features of NAX? The broadest reach Smart and context across the globe sensitive ads Series 40 Web apps Developers make Serves all mobile money through app operating system monetization platforms16 © Nokia 2012

Monetization: How exactly does this all work? ‘Developer adds the NAX SDK code into his app and publishes the app in the platform’s app store. Consumer goes to the app store and downloads the app. When the app is opened, the NAX API sends a request for an ad to NAX. NAX conveys this ad request to all the available ad networks. The ad networks now compete for ad space on the app. The ad network that provides the best bid for the ad space wins the chance to display the ad on the app. Ad networks pay NAX for the end user interaction (clicks, views etc) and NAX collects all these revenues and pays it to the developer.18 © Nokia 2012

Discovery: How exactly does this all work? FREE Paid campaign Free campaign Your apps advertised in other Cross promotion: One of your apps developer’s apps advertised in other apps that are part of your own portfolio Specify Target Specify Artwork Specify Target Specify CPC Specify Artwork If it’s the best/most competitive CPC offered for the given ad space, your ad will be shown in the ad space.19 © Nokia 2012

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Introduction to Nokia Ad Exchange

by Nokia Developer on Nov 06, 2012

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