Increase your nokia store success with user centric design of series 40 apps
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Increase your nokia store success with user centric design of series 40 apps

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Success in Nokia Store is dominated by apps with 4- or 5-star user ratings. Big companies know this and hire full-time UX specialists to ensure high ratings. If you can’t afford a dedicated UX ...

Success in Nokia Store is dominated by apps with 4- or 5-star user ratings. Big companies know this and hire full-time UX specialists to ensure high ratings. If you can’t afford a dedicated UX specialist, this webinar is for you. UX expert Jan Krebber from Digia will walk you through a simple process focusing on UX-design principles that are critical for success in the growing market for Nokia Asha Touch apps. The ideas are easy to follow; after the webinar, you should be able to apply user-centric design to your own application projects. The presentation will point out the benefits of a superior user experience, apply the design process to a sample application, and give you a chance to try things yourself in an exercise. Possible solutions for the exercise will be published afterwards in a Nokia Developer Wiki article.

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  • Bad UI might drive you out of business
  • Bad UI might kill you app before it comes to the marketBad UI might drive you out of business
  • Monetary worthless, but also for those who do it for reputation or just would like to help.It is unlikely that people continue using an app with just 3 star rating over a long time – if at allYou will be easily outperformed by somebody else and than your paa is history4 stars are not that easy to beat, maybe to becone even
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Increase your nokia store success with user centric design of series 40 apps Increase your nokia store success with user centric design of series 40 apps Presentation Transcript

  • Increase Your Nokia StoreSuccess with User-centricDesign of Series 40 Apps1 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Before we start: learn to step back andobserve the whole thing.2 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • OverviewOverview• Why do I need a good UX?• Idea generation• From ideas to goals• From goals to flows• From flows to views• From views to tested views• Take home messages• Exercises3 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Why do I need a good UX?4 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • A good UI will increase your reputation.5 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • A good UI will allow you to make moneyout of your work.6 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • An easy-to-work-with UI is necessaryto create a helpful app.7 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Start with usability and it will save youtime – easily a 100 times.Effort to change ausabillity problem Project time8 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • With good UX, your architecture ismore stable and your code is cleaner.9 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Your rating must be 4 or more stars –otherwise it is just a proof of concept.10 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Idea generation11 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • An idea is often a combination of worldknowledge and special knowledge.12 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Prepare your idea for an elevator pitch.13 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • From ideas to goals14 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Which primary goal do people havewhen utilizing your idea?15 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • What is needed to reach the goal?16 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: MyKahvi17 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: Write down all the goals –with somebody else.18 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: Write down all the goals –with somebody else.19 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: Write down all the goals –with somebody else.Goals written by Mark Goals written by Georg Goals written by Jingna20 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Obey the mobile mindset.- Bored- Microtasking- Local Josh Clark21 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Identify users and context of use?22 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Set the business drivers.23 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Prioritize the goals – with somebodyelse.24 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: Introduce and group goals.25 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: Vote for groups(vote per person = groups/2).26 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: Prioritize by votes.27 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • From goals to flows28 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Base your designs on flows. Panta rhei. Heraclitus29 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: Create a flow-end based ona goal.30 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: Start point can be the splashscreen.31 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: Fill the necessary steps inbetween.32 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: Create flows for all goals.33 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • From flows to views34 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: Sort the flows.35
  • Hands on: Sort the flows.36
  • Hands on: Group flow steps to views.37
  • Hands on: Group flow steps to views.38
  • Hands on: Group flow steps to views.39
  • Hands on: Find a navigation structure. Drill down - Non-touch - Touch & Type Categories (tabs) - Full touch40 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: Prioritize functions andinformation.41 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Hands on: Compose your view.42 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • From views to tested views43 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Test early – test often.Fail fast – fail cheap.44 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Improve your app.45 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Take home messages46 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Do not design all alone.47 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Base your designs on flows. Panta rhei. Heraclitus48 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Last advice:Test earlier. Test more often.49 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Series 40 Full Touch UI DesignLibrary: http://www.developer.nokia.com/Resources/Library/Full_Touch/Checklist: http://www.developer.nokia.com/Resources/Library/Full_Touch/#!ux-checklist.htmlIcon Creation: http://www.developer.nokia.com/Resources/Library/Full_Touch/#!icon-creation.htmlUI Components: http://www.developer.nokia.com/Resources/Library/Full_Touch/#!ui-components.htmlUI Components Demos App: https://projects.developer.nokia.com/s40uivisualisationBasics: http://www.developer.nokia.com/Resources/Library/Design_and_UX/Asha Touch Competition 2012Q3:http://www.developer.nokia.com/Community/Wiki/Asha_Touch_Competition_2012Q3Wiki article to this webinar:http://www.developer.nokia.com/Community/Wiki/index.php?title=Webinar_Series_40_UI_Concept_Design50 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Exercises51 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Exercise: When do you choose atumbler instead of a list?Do not restrict this problem to Series 40 Full TouchLCDUI or Nokia UI.52 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Exercise: What are the differencesbetween radio buttons and checkboxes? When to use them? 53 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Exercise: Check ”panta rhei” fromwww.wikipedia.org and other sources. Panta rhei. Heraclitus54 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Exercise: Compose a view.- Business driver is to sell e-tickets for a soccer game within an entire soccer league- In the previous view, the user has chosen this certain game. For this game she wants to buy tickets- Only Series 40 full touch- No category bar, standard header bar and Back button- View items [amount of votes, max 8] - Buy tickets (link) [6] - More information about the stadium (info) [1] - Show how many tickets have been bought for this game by this user (info) [8] - Display the e-tickets (link) [6] - Show start time (info) [7] - More information about the soccer teams (link) [1] - Show stadium name (info) [5] - Show who is playing (info) [8] - Navigate me to the stadium (link) [4] - Show stadium address (info) [2] - Show images of the stadium (link) [3] - Show emblems of soccer clubs (info) [8] 55 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Thanks to:- Tuulikki Lepola- Anne Kivimaa- Sanna Hiukka56 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber
  • Thanks ext-jan.krebber@nokia.com57 © Nokia 2012 Increase_Your_Nokia_Store_Success_with_User-centric_Design_of_Series_40_Apps.pptx v.01 2012-08-22 Jan Krebber