Make money with freeSeries 40 appsWai Seto <wai.seto@nokia.com>Alexey Sazonov <sazonov@herocraft.com>Oct 2012
Content1. The opportunity2. How to do it: In-app purchasing3. How to do it: In-app advertising4. Case study: HeroCraft© No...
Nokia Store                        To date, Nokia Store has driven                        more than 6 billion             ...
Nokia Store© Nokia 2012
Downloads vs. revenue from paid apps               Driving revenue from free downloads will                             be...
New ways to increase app revenues               In-app purchasing                    In-app advertising               Inte...
In-app purchase          Available on many Nokia Asha range phones,          most future Series 40 phones.      • Easy way...
In-app purchasing landing page http://www.developer.nokia.com/Distribute/In-app_purchasing/                  In-app purcha...
In-app purchase Devices that have Java API for in- app purchase (link)© Nokia 2012
http://www.developer.nokia.com/gen/vide               os_all.xhtml?id=41714b3f-3871-43dc-               ab82-             ...
In-app advertisingMonetize your app through ads – several solution providers available                                    ...
How does in-app advertising workThe business model from developers’ perspective:                                          ...
http://www.developer.nokia.com/Distribute/In-app_advertising/In-app advertising landing page© Nokia 2012
http://www.developer.nokia.com/Resources/Library/Series_40_web_       apps_library/#!technical-library/adding-in-app-adver...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Cross Platform and Multi-screen                  approach•   We ensure seamless transition and playability between a range...
Thank you!Wai Seto <wai.seto@nokia.com>Alexey Sazonov <sazonov@herocraft.com>
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How to make money with free Series 40 apps - HeroCraft

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Nokia Store, currently surpassing 15 million downloads per day, has achieved more than 5 billion downloads of mobile content since its launch. Of the most recent 1 billion downloads, 42 per cent were for Series 40 phones from Nokia. Join us for this webinar to find out how to tap into that development opportunity. The webinar will begin with an overview of Nokia Store, which is available in more than 190 countries. You’ll hear about the most successful developers, including games developer HeroCraft, which has achieved more than 50 million downloads. Then Alexey Sazonov will describe how HeroCraft makes money from the free games it creates. He’ll discuss how HeroCraft uses in-app purchasing and in-app advertising to monetise those games.

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  • Learn and win. For the rest of 2012, attend a Nokia Developer webinar live or on demand and you have a chance to win a free Nokia Asha 311 phone or a cool Nokia accessory. Details here: http://www.developer.nokia.com/Blogs/News/blog/2012/09/27/get-ready-to-learn-and-win/
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    Are you sure you want to  Yes  No
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  • Recording for session 1 is now live: http://forumnokia.adobeconnect.com/p7vywcjnjx7/

    If you registered for this session but could not attend, be sure to watch the session in the next few days so you will be eligible to win a Nokia Asha 311 phone.
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How to make money with free Series 40 apps - HeroCraft

  1. 1. Make money with freeSeries 40 appsWai Seto <wai.seto@nokia.com>Alexey Sazonov <sazonov@herocraft.com>Oct 2012
  2. 2. Content1. The opportunity2. How to do it: In-app purchasing3. How to do it: In-app advertising4. Case study: HeroCraft© Nokia 2012
  3. 3. Nokia Store To date, Nokia Store has driven more than 6 billion cumulative downloads 150 million registered Nokia Store customers 145 17 million downloads per Operators, 52 day, with 50%+ coming from markets with operator billing Series 40 devices© Nokia 2011 © Nokia 2012
  4. 4. Nokia Store© Nokia 2012
  5. 5. Downloads vs. revenue from paid apps Driving revenue from free downloads will be essential© Nokia 2012
  6. 6. New ways to increase app revenues In-app purchasing In-app advertising Integrate payment events for Monetize apps with ads. Use your try-then-buy up-sell, subscription favourite ad solution to reach the business models, digital goods, desired results and donations.© Nokia 2012
  7. 7. In-app purchase Available on many Nokia Asha range phones, most future Series 40 phones. • Easy way to sell digital content from within your app - virtual goods, subscriptions, add-ons, new levels • Convert free applications to paid ones by embedding try and buy© Nokia 2012
  8. 8. In-app purchasing landing page http://www.developer.nokia.com/Distribute/In-app_purchasing/ In-app purchase Quick Start Guide for Java (link)Java Developer’s Library(link)© Nokia 2012
  9. 9. In-app purchase Devices that have Java API for in- app purchase (link)© Nokia 2012
  10. 10. http://www.developer.nokia.com/gen/vide os_all.xhtml?id=41714b3f-3871-43dc- ab82- ae8d03729a9c/Series_40_Training_Purcha se or http://youtu.be/E_lkrVxrXro© Nokia 2012
  11. 11. In-app advertisingMonetize your app through ads – several solution providers available Juniper Research 10 €8.5 5 €2 0 2010 2015 “Top publisher are generating 30k€-50k€ a month in Nokia Store with inneractive in-app advertising solution” --Roy Timor Rousso, VP Marketing, inneractive© Nokia 2012
  12. 12. How does in-app advertising workThe business model from developers’ perspective: Consumer Ad exchange (ad mediator) Publisher (app developer) Get SDK and Publish your app integrate it into (and promote it) your app Get paid according to impressions and clicks inneractive has capabilities for Java ME, Series 40 web apps, Qt, and QML, while vserv is able to partner with you for Java ME apps.© Nokia 2012
  13. 13. http://www.developer.nokia.com/Distribute/In-app_advertising/In-app advertising landing page© Nokia 2012
  14. 14. http://www.developer.nokia.com/Resources/Library/Series_40_web_ apps_library/#!technical-library/adding-in-app-advertising.html http://www.developer.nokia.com/gen/videos_all.xhtml?id =be28d77e-8666-48e3-9876- 0d5ce6f6751b/Series_40_Training_Advertising or© Nokia 2012 http://youtu.be/TyHC4JPjD9E
  15. 15. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to on Nokia to social networks, mobile and tablet - First sale browser, OVI – 09.07.2009 devices, whatever operating system and screen size. - Paid apps 66. Lite, free (ad-funded) и TnB 59• By offering a synergic experience across these platforms we create - Almost 50 millions downloads multiple points of discovery, a more efficient and inclusive community of players. - Up to 1000 purchases every day - Full support of Nokia’s devices: Java ME, Symbian, MeeGo, Qt, Windows Phone 7
  16. 16. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet devices, whatever operating system and screen size.• By offering a synergic experience across these platforms we create multiple points of discovery, a more efficient and inclusive community of players.
  17. 17. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet (B2C data *) devices, whatever operating system and screen size.• By offering a synergic experience across these platforms we create multiple points of discovery, a more efficient andTnB (61%) community of inclusive players. Full (28%) IAP (8%) Ads (3%) * TnB: average conversion ratio ~4%
  18. 18. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet devices, whatever operating system and screen size.• By offering a synergic experience across these platforms we create multiple points of discovery, a more efficient and inclusive community of players.
  19. 19. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet devices, whatever operating system and screen size.• By offering a synergic experience across these platforms we create multiple points of discovery, a more efficient and inclusive community of players.
  20. 20. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet devices, whatever operating system and screen size.• By offering a synergic experience across these platforms we create multiple points of discovery, a more efficient and inclusive community of players.
  21. 21. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet Premium: devices, whatever operating system andstarts (users) – 9,929 Game screen size.• By offering a synergic experienceIn apps these platforms we create across (unique) 240 (172) multiple points of discovery, a more efficient and inclusive community of Conversion 1.73% players. Freemium: Game starts (users) – 267,138 In apps (unique) - 1,681 (1,229) Conversion 0.46%
  22. 22. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet devices, whatever operating system and screen size.• By offering a synergic experience across these platforms we create multiple points of discovery, a more efficient and inclusive community of players.
  23. 23. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet devices, whatever operating system and screen size.• By offering a synergic experience across these platforms we create multiple points of discovery, a more efficient and inclusive community of players.
  24. 24. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet devices, whatever operating system and screen size.• By offering a synergic experience across these platforms we create multiple points of discovery, a more efficient and inclusive community of players.
  25. 25. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet devices, whatever operating system and screen size.• By offering a synergic experience across these platforms we create multiple points of discovery, a more efficient and inclusive community of players.
  26. 26. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet devices, whatever operating system and screen size.• By offering a synergic experience across these platforms we create multiple points of discovery, a more efficient and inclusive community of players.
  27. 27. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet devices, whatever operating system and screen size.• By offering a synergic experience across these platforms we create multiple points of discovery, a more efficient and inclusive community of players.
  28. 28. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet devices, whatever operating system and screen size.• By offering a synergic experience across these platforms we create multiple points of discovery, a more efficient and inclusive community of players.
  29. 29. Thank you!Wai Seto <wai.seto@nokia.com>Alexey Sazonov <sazonov@herocraft.com>

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