How to make money with free apps, with inneractive

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In this presentation, Itay Gadot, VP of marketing at inneractive, will help you make order from the chaos and learn how to maximise your app-business potential using in-app advertising.

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How to make money with free apps, with inneractive

  1. 1. Nokia Webinar | October, 2012 How to Make Money from Free Apps on the Nokia Store? Itay Gadot, VP Marketing | @itay_gadotCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  2. 2. So, what do developers really wantCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  3. 3. Copyright © 2012 inneractive. www.inner-active.com All Right Reserved
  4. 4. inneractive’s mission maximize Helping developers revenues from their free apps.Copyright © 2012 inneractive. www.inner-active.com All Right Reserved
  5. 5. Something More About Us  Founded in 2007  Cross-platform App Monetization Exchange  Offices in the US, UK and Israel  57 dedicated employees  NOKIA’s preferred ad provider  5 coffee machinesCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  6. 6. Premium Publishers We Work WithCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  7. 7. 80% of Top Nokia Publishers are Powered by inneractiveCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  8. 8. Why Free Makes More Money? With more than 90% of the 13 million Nokia daily app downloads being free, in-app advertising is the best way for developers to make big money from their apps.Copyright © 2012 inneractive. www.inner-active.com All Right Reserved
  9. 9. The Money is in Free The only product in the world that you can offer for free and makes more money than the paid version.Copyright © 2012 inneractive. www.inner-active.com All Right Reserved
  10. 10. Free Apps Generate More Monthly Revenues Your app can make tens of thousands of $$$ each month $3,500 $6,000 $3,000 $5,000 $2,500 $4,000 $2,000 $3,000 $1,500 $2,000 $1,000 $500 $1,000 $- $- 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th Arcade and Action month month month month month month month month month month Brain and Puzzles month month month month month month month month month monthCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  11. 11. Market TerminologyCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  12. 12. Terminology Ad-Request – represents a “call” from an application to the exchange server for a potential ad. Impression – represents a single display of an advert to a user Fill Rate – representing the % of monetized inventory from total available inventory. eCPM – Effective Cost per 1 Thousand Impressions. Display – a monetization channel consisting of standard display banners. Interstitial – a monetization format presenting a “full screen” ad on app load or between game play/stages. Rich Media – a format of advertising that breaks beyond the borders of the banner. Video – a format of advertising presenting a short video advertisment (usually as interstitial or a part of Rich Media).Copyright © 2012 inneractive. www.inner-active.com All Right Reserved
  13. 13. Terminology // Continued "RTB" - Real Time Bidding – reflects a method for demand partners to place a “bid” for an ad-request. Publisher Control – the ability for publishers to control which demand partners / advertising formats and verticals are used on their application inventory. Auto-Pilot – refers to a method where optimization is done automatically for the mobile in-app inventory based on various KPI metrics.Copyright © 2012 inneractive. www.inner-active.com All Right Reserved
  14. 14. The Evolution of Free App MonetizationCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  15. 15. In the Beginning, Ad Networks Roamed the Earth Utilize external ad server to service campaigns on publishers inventory Advertisers Ad Network PublisherCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  16. 16. Ad Networks Challenges  Can’t monetize globally with a single ad provider  No resources to work with multiple networks  Identifying and registering with local networks and agencies  Low fill rateCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  17. 17. Then, Mediation Platforms Arrived A management layer that enables publishers to manage direct relations with multiple ad networks Ad Network Mediation Advertisers Ad Network Platform Publisher Ad NetworkCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  18. 18. Mediation Platform Challenges  Publishers still need to manage relations with ad networks  Manually manage allocation of traffic to each ad network  Billing ad networks  Long process of adding new ad networksCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  19. 19. … Behold, the Rise of the Monetization Exchange A central mobile ad placement marketplace that connects advertisers with publishers. The majority of exchanges work on RTB and integrate with many ad and monetization providers Ad Network Advertisers Ad Network Exchange Publisher Ad NetworkCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  20. 20. In the beginning… A Developer Created an AppCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  21. 21. “I can do display advertising!”, So he said…Copyright © 2012 inneractive. www.inner-active.com All Right Reserved
  22. 22. He started with one. Then he tried a couple more… DisplayCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  23. 23. They told him: “Rich-media is the future.” Rich Display MediaCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  24. 24. Eventually, they all called him… Rich In-App Virtual Hyper Display Currency Media Search LocalCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  25. 25. Mobile Monetization Global LandscapeCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  26. 26. Developer Monetization Issues 1.Can’t monetize globally with a single ad provider 2. No resources to work with multiple networks 3. Identifying and registering with local networks and agencies is a challenge 120+ Ad ProvidersCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  27. 27. inneractive Global Inventory 22% 3% 21% EURASIA EUROPE NORTH AMERICA 25% ASIA PACIFIC 3% 17% AFRICA 1% SOUTH AMERICA OCEANIA * Percentage of Global Ad requestsCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  28. 28. Super Auction Easy to Add Local Ad Networks RTB Display, Rich Media, Video Highest Yield to the $ eCPM developer $ eCPM Bid $$ $ eCPM $ eCPM Highest Bid $$ $ eCPM eCPM $ eCPM $ eCPM Bid $$ $ eCPM $ eCPMCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  29. 29. Cross Platform Easy Integration 1. Robust cross-platform SDK’s 2. Fast integration 120+ Ad Providers 3. 120+ ad networks and agenciesCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  30. 30. Ad Placement Strategy – Do’s and Don’ts Ask us for the complete Ad Placement Strategy guideCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  31. 31. So, how simple is itCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  32. 32. 30 Seconds to Sign Up and Download our Ad SDK 32Copyright © 2012 inneractive. www.inner-active.com All Right Reserved
  33. 33. Quickly Integrate the Ad SDK IADView.displayInterstitialAd(InneractiveSampleMidlet.instance,InneractiveSampleMidlet.instance); 33Copyright © 2012 inneractive. www.inner-active.com All Right Reserved
  34. 34. One SDK To Rule Them All ONE SDK Rich Virtual Hyper Display RTB Local Media Currency Global Coverage | eCPM | Fill Rate | Resolution | Discovery | Integration | Signing| ORMMA | MRAID | Analytics | QA | SDKs | Local Targeting | OSCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  35. 35. And Start Making Money… Developers Are Making 5 Digits Monthly Revenues $$,$$$ 35Copyright © 2012 inneractive. www.inner-active.com All Right Reserved
  36. 36. Let’s Start Making Money… Free registration www.inner-active.com Monetization Global Landscape www.inner-active.com/landscape.html Follow us on Twitter @inneractiveCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
  37. 37. THANK YOU Itay Gadot, VP Marketing | @itay_gadotCopyright © 2012 inneractive. www.inner-active.com All Right Reserved
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