How to make money with free apps (Russian)

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Зарабатывайте при помощи рекламы на своих бесплатных приложениях, и увеличьте свою прибыль при помощи ‘freemium’ приложений.

Зарабатывайте при помощи рекламы на своих бесплатных приложениях, и увеличьте свою прибыль при помощи ‘freemium’ приложений.

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  • Revenue Models and Developer Monetisation Tools
  • Revenue Models and Developer Monetisation ToolsGeneral business talk plus walk thru of Qt and S40 enablers
  • So you can see that Nokia Store is on the UP-trend and app demand accelerating.Just about 1.5 year ago, we were at 1m daily downloads, and with the launch of our Symbian^3 range of devices, this number has grown significantly.Symbian^3 devices are a key driver of Nokia Store growth and in just 10 weeks were accountable for around 15% of all downloads in the store.Competitor info:Piper Jaffray: Apple App Store downloads are up 61% over 2010 to 32.3M apps per day “with users downloading an average of 83 apps, up from 51 last year.” http://gigaom.com/apple/ios-users-buy-more-apps-and-pay-more-for-them/Apple App Store has had 15B downloads overall including about 1B in the past month. http://gigaom.com/apple/15bn-downloads-for-apples-app-store/
  • Despite all the hype around the Android and iOS, don’t overlook the potential Nokia Store. According to research2guidance, a German based firm, ”The average app on the Nokia Store generates 160% more daily downloads than the average iOS app in Apple’s App Store”. More hype, means more competition. And add to that the huge install base of Nokia devices, it’s not a surprise that your potential of getting more downloads in Nokia Store is significantly higher than in Apple’s App Store. The important parameter by which app stores should be judged is, per app. How many times do apps get downloaded on each app store? So, this might sound surprising, but if you want your app to be downloaded a lot, take it to Nokia Store.Source: http://www.research2guidance.com/apps-on-nokia%e2%80%99s-ovi-store-had-2.5-times-higher-download-numbers-in-q2-2011-compared-to-apps-on-apple-app-store/ http://blog.inner-active.com/2011/09/developers-pay-attention-an-ovi-app-will-get-160-more-downloads-than-an-ios-app/Competitor info:“There are now more than 200,000 applications in Google's Android Market, but consumers are ignoring half of them.” (Perhaps another example of analysts reading too much into rather limited Distimo statistics.) http://www.fiercemobilecontent.com/story/distimo-80-android-paid-apps-downloaded-fewer-100-times/2011-05-27In a global survey of 900 app developers, one third said they make less than $1000 per application. http://www.fiercemobilecontent.com/story/visionmobile-one-third-developers-lose-money-apps/2011-06-08
  • The main reasons developers should consider being part of the Nokia ecosystem and develop apps for Nokia devices are:Nokia provides unparalleled geographic coverage. We can offer a global scale with solid presence pretty much in every market. We are especially strong in the fast growing BRIICA markets, which everybody wants to be part ofThe Qt opportunity is huge. You can already cover a way more than hundread million smartphones with Qt and with Nokia’s promice of taking the Qt to next billion consumers that opportunity will increase dramaticly.We have 685 million Java app ready devices out there in the hands of consumers who are becoming more and more enthusiastic about apps. With new features that we are introducing such as sideloading that doesn’t require mobile network connection to download apps and registration light, that doesn’t require registration during the first downloads, we belive that the demand for apps will continue increase faster and faster phase. In 50 markets with 150 operators we are truly the #1 in operator billing. This is really good news for developers as we know that consumers are more likely to purchase through operator billing. Actually when there is a choice, 88% of consumers will choose operator billing over credit card billingAnd finally Nokia provides unparalleled local support ranging from developer support to marketing. We truly want to promote great 3rd party apps as a part of uor own marketing activitiesSo, the the opportunity is huge today and you can believe that it is increasing tomorrow.
  • With 150 operators in 50 markets worldwide that support integrated mobile billing for Nokia Store purchases, Nokia is the leading operator-billing network compared to any of its competition. Nokia’s extensive operator billing agreements make it easier for consumers to purchase apps and other Store content in countries where credit-card use is low. Operator billing offers a unique monetization channel to developers working within Nokia ecosystem. Nokia supports local credit cards, in countries like Brasil and Turkey and we are expanding the local credit card support all the time.Nokia has over 130 operator deals vs. Androids less than 10Nokia also, support local payment methods that consumers already use, such as Alipay in China. We will expand the local payment methods starting from Oxigen in India and Yandex in Russia.
  • Open up your minds and think creative ways of making money with your apps. The immagination is the limit for different revenue modelsSell for example operator data plans alongside of your free appMix the different models in your app
  • IAP on Symbian: free in the store, purchase from within the app to:Remove adsActivate unlimited advanced tag writing (otherwise limited to writing 10 tags)Unlimited – includes both other options
  • Offer free trial version of your app. The downloads will increase significantly and especially the lower end starts activating. They are willing to try and if they like it, they will buy and yes they have money to buy. Especially in these cases our large operator billing network will really start paing
  • Already today, paied apps aren’t the dominating business model. Freemium with In-App Purchases has grown rapidly and are already today the dominating business model. Flurry’s research of top-100 games in the US showed that with 65% of all revenue generated among the top 100 games are now coming freemium games and Free-to-play Revenue Overtaking Premium Revenue. In-App purchasing is really starting to disrupt the app markets especially in games where the big players used to dominate.Sources:http://www.bgr.com/2011/09/22/three-quarters-of-revenue-among-top-apps-now-generated-by-in-app-purchases/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheBoyGeniusReport+%28BGR+%7C+Boy+Genius+Report%29http://techcrunch.com/2011/08/16/what-ios-android-gamers-actually-spend-money-on/ http://gigaom.com/apple/the-app-store-hurtles-toward-a-freemium-focused-future/ Competitor info:14% of Google Android Market daily revenue comes from in-app purchasing: http://www.insidemobileapps.com/2011/05/11/apps-with-in-app-billing-represent-14-daily-revenue-earned-through-android-market/US Lawmakers are urging the FTC to require stronger in-app purchase safeguards against unintended purchases (esp. by children): http://www.fiercemobilecontent.com/story/lawmakers-urge-ftc-probe-iphone-app-purchases/2011-02-09“Apple bolsters password controls on iPhone in-app purchases” in “an attempt to prevent consumers (particularly children) from unwittingly racking up substantial iTunes charges.” http://www.fiercemobilecontent.com/story/apple-bolsters-password-controls-iphone-app-purchases/2011-03-11Some developers (particularly those using PayPal?) are abandoning Apple because of its in-app purchasing restrictions, including “screenshot sharing service provider TinyGrab,” who say, “We currently sell our accounts from TinyGrab.com through PayPal. We can't actually use Apple's In App Purchasing system because they won't pass on a user's data to us, they also prevent you from purchasing goods that exist outside of the app and the App Store…So, for example, it prevents you from actually buying a TinyGrab account because the account is a real world purchase and doesn't lay within the jurisdiction of Apple.” http://www.fiercedeveloper.com/story/developers-revolt-against-apples-app-subscription-demands/2011-02-21Patent troll Lodsys has expanded its in-app purchase license threats to Android. http://www.fiercedeveloper.com/story/patent-troll-lodsys-shifts-app-purchase-license-threats-android/2011-05-30At the same time, Lodsys has begun suing individual developers for using iOS in-app purchasing. http://www.insidemobileapps.com/2011/05/31/lodsys-lawsuits-developers/http://www.zdnet.com/blog/hardware/lodsys-just-went-nuclear-on-ios-app-devs/13091In two weeks Apple will begin enforcing App Store rules prohibiting apps with internal sales mechanisms other than Apple’s in-app purchasing, which could force major apps like Amazon’s Kindle out of the store. http://money.cnn.com/2011/06/15/technology/apple_kindle/index.htm“Fortumo, leading mobile payments provider for in-app purchasing in Europe, Asia and US has revamped it's in-app payments SDK for Android. It now supports direct mobile operator billing and 22 local languages in 61 countries” reaching 230 operators. http://www.fiercemobilecontent.com/press-releases/fortumo-app-purchasing-android-now-available-61-countries-supports-direct-m“Apple is beginning to actively enforce recent App Store subscription guidelines prohibiting media providers from integrating in-app purchase options linking consumers directly to their own websites.” http://www.fiercemobilecontent.com/story/google-books-exits-app-store-apple-cracks-down-app-purchases/2011-07-25
  • DR. Who

Transcript

  • 1. Nokia StoreМонетизация© Nokia 2011
  • 2. Содержание1. Спрос на приложения и как Nokia усиливает потребление контента2. Модели заработка (с фокусом на in app purchasing и рекламу)3. Тех.поддержка© Nokia 2011
  • 3. Более 13 миллионов загрузок в день Huge appetite for apps and accelerating© Nokia 2011
  • 4. Nokia Store: больше загрузок Вашихприложений 160 % Приложения из Nokia Store загружаются на 160% больше чем приложения iOS Source: Reseach2guidance© Nokia 2011
  • 5. Устройства Nokia для контента 185M 685M Smartphones Series 40 devices Qt ADDRESSABLE MARKET JAVA ADDRESSABLE MARKET© Nokia 2011
  • 6. Покупка приложений упрощается (150 операторов в 50 странах) Мексика: до и после активации СМС биллинга (3,8 x increase in KPIs) Самая крупная сеть СМС-биллинга на планете© Nokia 2011
  • 7. Модели прибыли
  • 8. Какие модели прибыли бывают…?• Платные приложения• Разработка по контракту• Бесплатные с рекламой• Бесплатные со встроенной покупкой (in-app purchase, IAP)• Бесплатные с подпиской• Бесплатные пробные с ограничением времени/функционала (T&B)• Бесплатные с продажей аксессуаров• Бесплатные с продажей сервисов и услуг по кредитной карте• Бесплатные Crowdsourcing с возможностью докупать функционал• ...© Nokia 2011
  • 9. Nokia Store: Talking catПример IAP (1)© Nokia 2011
  • 10. http://www.nfcinteractor.com/Пример IAP (2)Completely open sourceIncludes: In-App-Purchasing & In-App-Advertising using the new QML APIs from Inneractive© Nokia 2011
  • 11. Модель Try & Buy Publisher % ежемесячного роста прибыли с начала >9% использования Try&Buy conversion Publisher X 215% rate Publisher Y 166% Publisher Z >5000% Паблишеры наблюдают значительное увеличение прибыли с начала© Nokia 2011 использования Try&Buy
  • 12. Успех In-App purchase На данный момент Freemium доминирующая бизнес модель в индустрии мобильных приложений© Nokia 2011
  • 13. Платформенные механизмы для Javaприложений Series 40 In app purchase * In app advertising *) Большинство устройств S40 devices начиная с Nokia Asha 303© Nokia 2011
  • 14. Устройства Series 40 поддерживающие IAP API Series 40 Devices: that have java API for in app purchase http://www.developer.nokia.com/Devices/Device_specifications/ © Nokia 2011
  • 15. Страница посвященная IAP на developer.nokia.com Get the SDKs http://www.developer.nokia.com/Distribute/In-app_purchasing/ © Nokia 2011
  • 16. Страница In-app advertising наdeveloper.nokia.com Рекламные решения Inner-active© Nokia 2011 http://www.developer.nokia.com/Distribute/In-app_advertising/
  • 17. Обучающие видео по IAPSetting-up theenvironment http://www.youtube.com/watch?v=V5A7nzu4LrcIntegrate IAP intoexisting app http://www.youtube.com/watch?v=-R8F9ncfXXgPublish IAP appinto Nokia Store 17 © Nokia 2011 http://www.youtube.com/watch?v=SQLinu2oTvg
  • 18. Больше тренингов http://www.developer.nokia.com/Develop/Java/Videos/Training.xhtml 18© Nokia 2011
  • 19. Вебинары по IAP и In-app рекламе Resources  Multimedia  Webinarshttp://www.developer.nokia.com/Resources/Multimedia/ http://www.developer.nokia.com/Develop/Java/Learning/ © Nokia 2011 / Company confidential
  • 20. Краткое и полное руководство по IAP Java IAP Quick Start Guide for Java • IAP Full Guide for Java: http://library.developer.nokia.com/index.jsp?topic=/Java_Developers_Library/GUID- F9AA765E-B713-444E-96ED-5CBE42007E9E.html© Nokia 2011
  • 21. Полное руководство по IAP API• IAP Full Guide for Java: http://library.developer.nokia.com/index.jsp?topic=/Java_Developers_Library/GUID-F9AA765E-B713-444E-96ED-5CBE42007E9E.html
  • 22. Примеры кода http://www.developer.nokia.com/Develop/Java/Code_examples/© Nokia 2011 / Company confidential
  • 23. Примеры In-app advertising© Nokia 2011
  • 24. Краткое руководство к написанию кодаКак создать IAP в приложенииПример BattleTankПолный рабочий пример по ссылке нижеhttp://www.developer.nokia.com/Develop/Java/Code_examples/© Nokia 2011 / Company confidential
  • 25. Классы менеджера и слушателя платежей© Nokia 2011 / Company confidential
  • 26. Классы слушателя платежа и call-back© Nokia 2011 / Company confidential
  • 27. Классы слушателя платежа и call- back© Nokia 2011 / Company confidential
  • 28. Дополнительная информация опродукте покупки© Nokia 2011 / Company confidential
  • 29. Извлечение цены из Nokia Store© Nokia 2011 / Company confidential
  • 30. Выбирая покупку© Nokia 2011 / Company confidential
  • 31. Ход покупки© Nokia 2011 / Company confidential
  • 32. Ход покупки© Nokia 2011 / Company confidential
  • 33. Ход покупки© Nokia 2011 / Company confidential
  • 34. Ход покупки© Nokia 2011 / Company confidential
  • 35. Ход покупки© Nokia 2011 / Company confidential
  • 36. Возвращение контроля надприложением© Nokia 2011 / Company confidential
  • 37. Восстановление уже приобретенногоприложения на новом устройстве© Nokia 2011 / Company confidential
  • 38. Восстановление уже приобретенногоприложения на новом устройстве© Nokia 2011 / Company confidential
  • 39. Тест приложений Series 40 на RDAПомните, это настоящие устройствадоступные для тестирования.Зайдите на RDA:http://www.developer.nokia.com/Devices/Remote_device_access/Watch introductory video:http://www.developer.nokia.com/Develop/Java/Videos/http://www.youtube.com/watch?v=F1odix8k_fg © Nokia 2011 / Company confidential
  • 40. Техническая поддержка
  • 41. Поддержка Nokia Store БЕСПЛАТНАЯ круглосуточная поддержка, 7 дней в неделю Позволит Вам решить любые проблемы по выгрузке либо созданию приложений developer.support@nokia.com http://support.publish.nokia.com/© Nokia 2011
  • 42. Подведем итог:1. Существует огромная потребность в приложениях и она растет2. Новые модели заработка будут играть огромную роль, особенно на растущих и развивающихся рынках (Будте креативными! ...Не бойтесь смешивать модели прибыли)3. Технические руководства, учебные материалы и примеры написания кодов можно найти на developer.nokia.com – найдите как можно больше4. По вопросам, касающихся разработки под Series 40 Вы можете обращаться к Anna.Zhuang@nokia.com© Nokia 2011
  • 43. Спасибо.
  • 44. Как делать деньги избесплатных приложений в магазине Nokia?
  • 45. Orly TsesisDevelopers Account Manager
  • 46. Кое-что о inneractiveоснован в 2007Кросс-платформа - App Monetization ExchangeОфисы в США, Великобритании и Израиле40 трудолюбивых сотрудниковПредпочтительный сетевой рекламный провайдер NOKIA2 аппарата для приготовления кофе
  • 47. Почему бесплатные приложения приносят больше денег?• из 13 миллион приложений скачиваемых в день -90% бесплатные.• Пользователи не хотят платить за то c чем они ещё не знакомы.• In-App Purchase является способом для разработчиков увеличить доходы
  • 48. Бесплатные приложения увеличиваЮт месячные доходы Ваше приложение может приносить десятки тысяч $ $ $ каждый месяц $6,000$3,000 $5,000 $4,000$2,000 $3,000$1,000 $2,000 $- $1,000 $-
  • 49. Цели inneractiveПомочь разработчикаммаксимально увеличитьих доходы с помощьюбесплатных приложений
  • 50. Кто работает с нами? MusiGames
  • 51. 80% ведущих разработчиков в Nokia работают c inneractive
  • 52. Проблемы монетизации у разработчиковНе удается монетизировать вглобальном масштабе содним поставщиком 100 Ad ProvidersрекламыНет ресурсов для работы снесколькими сетямиИдентификация и регистрация влокальных сетях и ведомствявляется проблемой
  • 53. Легко добавить рекламы локальных сетей 100 Ad ProvidersLocal AdNetwork 80% Of Nokia Publishers
  • 54. История успеха“ С тех пор как мы начали работать с inneractive кросс-платформ и особенно на OVI, мы наблюдаем постоянный раст доходов от нескольких из наших приложений. Скорость заполнения и еСРМ производительность позволяют нам рекомендовать inneractive для всех разработчиков. Зарабатывайте деньги на бесплатных приложениях с помощью Inneractive! “ {Manish Mahajan , Founder & CEO} Ad Requests Impressions Fill Rate CTR eCPM Net 76,885,951 59,597,673 78% 7.4% $1.10 $65,834.57 Все данные приведены среднемесячные*
  • 55. Что это вам даёт ?Легко интегрировать в различные платформыГлобальное покрытие – местная рекламаСтратегия размещения рекламы что делать и что нетИндивидуальный подходВозможность рекламировать приложенияОтчетность: Online Dashboard и аналитикаПолная прозрачность показателей исполнения
  • 56. Легкая интеграция в различные платформы• Прочная кросс-платформенный SDK• Быстрая интеграция• рекламных сетей и агентств 100 Ad Providers
  • 57. Глобальное покрытие – местная реклама* Percentage of Global Ad requests, Revenues
  • 58. Стратегия размещения рекламы что делать и что нет
  • 59. Индивидуальный подход• Личный Account Manager, который помогает в процессе интеграции и оптимизирует результаты когда приложение запущено.• технеческая поддержка ответит на все технеческие вопросы.
  • 60. Возможность рекламировать приложения• представление приложения местной аудитории - стимулирование с помощью inneractive.• использование доходов для реинвестирования через средства массовой информации - повышение загрузки приложений и их видимость #1
  • 61. Отчетность: Online Dashboard и аналитика
  • 62. Насколько это просто?
  • 63. 30 секунд чтобы Зарегистрироваться и загрузить наш SDK
  • 64. 1 строка кода SDK
  • 65. Давайте начнёмзарабатывать деньгиOrly TsesisDevelopers Account Manager @ inneractiveorly@inner-active.com
  • 66. Cross Platform and Multi-screen approach• We ensure seamless transition and playability between a range of devices, from PC, to browser, to social networks, mobile and tablet devices, whatever operating system and screen size.• By offering a synergic experience across these platforms we create multiple points of discovery, a more efficient and inclusive community of players.
  • 67. About HeroCraft Company: HeroCraft (www.herocraft.com) – is a dynamically developingRussian game developer and publisher of high-class games for mobileplatforms, tablets, social networks and personal computers. Headquartered in Kalinigrad, Russia, HeroCraft employs 100+ staffin offices across Europe. HeroCraft is currently distributing in 15languages in over 100 countries worldwide.
  • 68. About HeroCraft Company: HeroCraft (www.herocraft.com) – is a dynamically developing (B2C данные *)Russian game developer and publisher of high-class games for mobileplatforms, tablets, social networks and personal computers. Headquartered in Kalinigrad, Russia, HeroCraft employs 100+ staff TnB (61%)in offices across Europe. HeroCraft is currently distributing in 15languages in over 100 countries worldwide. Full (28%) IAP (8%) Ads (3%) * TnB: средняя конверсия ~4%
  • 69. About HeroCraft Company: HeroCraft (www.herocraft.com) – is a dynamically developingRussian game developer and publisher of high-class games for mobileplatforms, tablets, social networks and personal computers. Headquartered in Kalinigrad, Russia, HeroCraft employs 100+ staffin offices across Europe. HeroCraft is currently distributing in 15languages in over 100 countries worldwide.
  • 70. About HeroCraft Company: HeroCraft (www.herocraft.com) – is a dynamically developingRussian game developer and publisher of high-class games for mobileplatforms, tablets, social networks and personal computers. Headquartered in Kalinigrad, Russia, HeroCraft employs 100+ staffin offices across Europe. HeroCraft is currently distributing in 15languages in over 100 countries worldwide.
  • 71. About HeroCraft Company: HeroCraft (www.herocraft.com) – is a dynamically developingRussian game developer and publisher of high-class games for mobileplatforms, tablets, social networks and personal computers. Headquartered in Kalinigrad, Russia, HeroCraft employs 100+ staffin offices across Europe. HeroCraft is currently distributing in 15languages in over 100 countries worldwide.
  • 72. About HeroCraft Company: Premium: HeroCraft (www.herocraft.com) – isstarts (users) – 9,929 Game a dynamically developingRussian game developer and publisher of high-class240 (172) mobile In apps (unique) games forplatforms, tablets, social networks and personal computers. Conversion 1.73% Headquartered in Kalinigrad, Russia, HeroCraft employs 100+ staffin offices across Europe. HeroCraft is currently distributing in 15 Freemium:languages in over 100 countries worldwide. Game starts (users) – 267,138 In apps (unique) - 1,681 (1,229) Conversion 0.46% (!)