DIY Nokia Asha app usability studies

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You want your Nokia Asha apps to deliver superior user experiences and to outperform competing applications. That means this webinar is for you. The session explains how you can improve your applications with simple and easy-to-conduct DIY usability studies, requiring little budget and no previous usability knowledge.

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DIY Nokia Asha app usability studies

  1. 1. DIY Asha app usability studies Jan Krebber @krebbixux Senior User Experience Consultant
  2. 2. 2 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux • Fundamentals • Usability optimised • Test preparation • Test session • Test outcome • UX offering • Take home messages Overview
  3. 3. 3 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux Fundamentals
  4. 4. Usability is an analysis of how to reach a goal. 4 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  5. 5. Even your mom will give you more insights than nobody. 5 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  6. 6. Failing users are the most convincing argument. 6 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  7. 7. Everything else is simple – it is! 7 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  8. 8. 8 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux Usability optimised
  9. 9. You want to improve – not prove. 9 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  10. 10. It does not matter if you run the test in café or in your premises. 10 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  11. 11. Test early. Test often. Fail fast. Fail cheap. 11 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  12. 12. 2-3 participants are enough if you test frequently. 12 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  13. 13. 13 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux Test preparation
  14. 14. Get yourself a checklist for the entire test and a timetable for the sessions. 14 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  15. 15. Put participant's story and tasks on index card and print all your tasks on paper. 15 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  16. 16. Invite from the target audience if you can – but do not get stuck with it. 16 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  17. 17. Do not use previous participants in the same project again. 17 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  18. 18. Balsamiq™ Illustrator™ Prepare the prototype. 18 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  19. 19. Run a pilot study. 19 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  20. 20. 20 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux Test session
  21. 21. Test for 1 hour. 21 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux • 10 min: Welcome, introduction, sign agreement and warm-up • 30 min: Tasks • 10 min: Open issues, wrapping up and good-bye • 10 min: Take additional notes and prepare the next session
  22. 22. Present each story and task on an index card; one after another. 22 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  23. 23. The participant talks – not you. 23 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  24. 24. Ask for open issues after the tasks are done. 24 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  25. 25. Reward your participants. 25 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  26. 26. 26 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux Test outcome
  27. 27. Debrief with the team. 27 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  28. 28. The biggest issue is the most urgent. 28 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  29. 29. Take only as much as you can really work on. 29 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  30. 30. Concept – redesign. Implemented app – try to tweak only. 30 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  31. 31. 31 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  32. 32. Test your tweak – a very simple test might do the trick here. 32 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  33. 33. 33 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux UX offering
  34. 34. You can find more UX considerations for NokiaAsha and Nokia X from the UX library. 34 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  35. 35. 35 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  36. 36. Take home messages
  37. 37. Even your mom will give you more insights than nobody. 37 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  38. 38. 2-3 participants are enough if you test frequently. 38 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  39. 39. The biggest issue is the most urgent. 39 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux
  40. 40. Literature and links. 40 © Nokia 2014 DIY_Asha_app_usability_studies.pptx 2014-29-04 Jan Krebber @krebbixux • Nokia Asha UI guidelines, http://developer.nokia.com/resources/library/Asha_UI/index.html • DVLUP, http://www.dvlup.com • Rocket Surgery Made Easy: The Do-it-yourself Guide to Finding and Fixing Usability Problems. Steve Krug (2009) • Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces. Carolyn Snyder (2003). • Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests. Jeffrey Rubin and Dana Chisnell (2008) • Jacob Nielsen’s blog: http://www.useit.com
  41. 41. Thanks to: - Maaike Beenen, - Anne Kivimaa, - Sanna Hiukka, - Petri Kiukkonen.
  42. 42. Thanks.  Jan Krebber ext-jan.krebber@microsoft.com @krebbixux

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