AE 492 Seminar
                               Presented by
                         Teerapong Khompaengyot




Tuesday, Ma...
! The study of social networking: a
                         quantitative and qualitative research
                       ...
Rationale
                         -The nature of human
                         -communities, families, settlements, reli...
Objectives




Tuesday, March 2, 2010
Significance of Problem
                         -opportunities
                         -experience
                      ...
Scope and Limitation




Tuesday, March 2, 2010
Target groups

                              Investor    Team operator


                                male and Female

...
Definition
                         -Social Network
                          -E-marketing
                              -B...
Tuesday, March 2, 2010
Tuesday, March 2, 2010
Tuesday, March 2, 2010
Tuesday, March 2, 2010
Tuesday, March 2, 2010
Tuesday, March 2, 2010
Theories Principle




Tuesday, March 2, 2010
Red & Blue Ocean




Tuesday, March 2, 2010
Michael Porter , who found BO. theory



Tuesday, March 2, 2010
W. Chan Kim and His wife who
                               found RO. Theory


Tuesday, March 2, 2010
-Opportunity for highly profitable growth
                         -BO. from RO.
                         -result
         ...
Consumerʼs
                          Behavior
                           (Kotler)




Tuesday, March 2, 2010
-6Ws and 1H; who, what , why, who,
                         when, where, how

                         -7Os; occupation, o...
Marketing Mix (7pʼs)(Lovelock and
                                    Patterson)




Tuesday, March 2, 2010
SWOT Analysis (QuickMBA)




Tuesday, March 2, 2010
Methodology
                             -Subject
                           -Instrument
                         -Data co...
Subject




Tuesday, March 2, 2010
Target groups (200)

                         Investor    Team operator

                           male and Female



   ...
Instrument




Tuesday, March 2, 2010
General info./
                                          Questionnaire
                         Demography
               ...
Data Collection




Tuesday, March 2, 2010
-Primary Data
                         -Secondary Data




Tuesday, March 2, 2010
Data Analysis




Tuesday, March 2, 2010
CCDAS Scale

                                 An interval of      Level of important
                                   av...
Results




Tuesday, March 2, 2010
General Information




Tuesday, March 2, 2010
Genders


                  38%
                               Male   Female

                         62%




Tuesday, Ma...
Ages
                               2%
                                3%
                         16%



                ...
Socio-economic
                              status
                         10%
                                14%
     ...
Occupations
                         8%
                  11%




                              81%

                     ...
Nationalities

                               1%5%
                                      6%
                              ...
Customer Behavior




Tuesday, March 2, 2010
Tools in SN use

                           1%
                   27%                 PC       MAC
                       ...
SN Sites
          200




          150




          100




           50




            0
                 Facebook  ...
Periods of time to have used
                         social networking websites


                           3%
         ...
The frequency in using
                           social networking


                                 21%
               ...
The frequency in using
                           social networking


                            6%
                     ...
The duration in using
                               social networking


                                12%        1.00 -...
The amount of connection(friends) in using
                               social networking websites




                 ...
The amount of communities /
                groups in using social networking


                                       15%...
The frequency in logging on with
                         social networking websites


                                 2%...
Type of people who speak on
                             social networking websites

                          Groups of p...
The reason why people do not
                     use social networking websites



                               1%
    ...
The reason in social networking websites
                                                 use


                          ...
Conclusion & Suggestion
                           -result of the study




Tuesday, March 2, 2010
who                 Why
                    -21-40                                             when
                      ...
S                                  W
      -spread widely                   -Ignorance in SN
     -friends / groups       ...
Thank you




Tuesday, March 2, 2010
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Behavior in Social Network Use

  1. 1. AE 492 Seminar Presented by Teerapong Khompaengyot Tuesday, March 2, 2010
  2. 2. ! The study of social networking: a quantitative and qualitative research report into SWOT analysis toward behavior and use Tuesday, March 2, 2010
  3. 3. Rationale -The nature of human -communities, families, settlements, religion, organization -virtual community -media and transaction -high competitive in business -latest information Tuesday, March 2, 2010
  4. 4. Objectives Tuesday, March 2, 2010
  5. 5. Significance of Problem -opportunities -experience -Cyber world -propagating -people Tuesday, March 2, 2010
  6. 6. Scope and Limitation Tuesday, March 2, 2010
  7. 7. Target groups Investor Team operator male and Female SN Tuesday, March 2, 2010
  8. 8. Definition -Social Network -E-marketing -Blog Tuesday, March 2, 2010
  9. 9. Tuesday, March 2, 2010
  10. 10. Tuesday, March 2, 2010
  11. 11. Tuesday, March 2, 2010
  12. 12. Tuesday, March 2, 2010
  13. 13. Tuesday, March 2, 2010
  14. 14. Tuesday, March 2, 2010
  15. 15. Theories Principle Tuesday, March 2, 2010
  16. 16. Red & Blue Ocean Tuesday, March 2, 2010
  17. 17. Michael Porter , who found BO. theory Tuesday, March 2, 2010
  18. 18. W. Chan Kim and His wife who found RO. Theory Tuesday, March 2, 2010
  19. 19. -Opportunity for highly profitable growth -BO. from RO. -result strategic position Tuesday, March 2, 2010
  20. 20. Consumerʼs Behavior (Kotler) Tuesday, March 2, 2010
  21. 21. -6Ws and 1H; who, what , why, who, when, where, how -7Os; occupation, object, objectives, organization, occasions, outlets, and operation Tuesday, March 2, 2010
  22. 22. Marketing Mix (7pʼs)(Lovelock and Patterson) Tuesday, March 2, 2010
  23. 23. SWOT Analysis (QuickMBA) Tuesday, March 2, 2010
  24. 24. Methodology -Subject -Instrument -Data collecting -Data analysis Tuesday, March 2, 2010
  25. 25. Subject Tuesday, March 2, 2010
  26. 26. Target groups (200) Investor Team operator male and Female SN Tuesday, March 2, 2010
  27. 27. Instrument Tuesday, March 2, 2010
  28. 28. General info./ Questionnaire Demography Customer behavior Tuesday, March 2, 2010
  29. 29. Data Collection Tuesday, March 2, 2010
  30. 30. -Primary Data -Secondary Data Tuesday, March 2, 2010
  31. 31. Data Analysis Tuesday, March 2, 2010
  32. 32. CCDAS Scale An interval of Level of important average 3.00-4.00 High 2.00-2.99 Moderate 1.00-1.99 Fairly 0.00-0.99 Poor Level of important Score Never 1 Rarely 2 Fairly often 3 Nearly Always 4 Tuesday, March 2, 2010
  33. 33. Results Tuesday, March 2, 2010
  34. 34. General Information Tuesday, March 2, 2010
  35. 35. Genders 38% Male Female 62% Tuesday, March 2, 2010
  36. 36. Ages 2% 3% 16% 10 - 20 21 - 40 41 - 60 61 + 79% Tuesday, March 2, 2010
  37. 37. Socio-economic status 10% 14% 5% 150 - 300 $ (5,000 - 10,000 Baht) 301 - 750 $ (10,000 - 25,000 Baht) 16% 751 - 1,500 $ (25,001 - 50,000 Baht) 1,501 - 2,200 $ (50,001 - 75,000 Baht) 2,201 - 3,0000 $ (75,001 - 100,000 Baht) 24% 3,001 $ + (100,000 Baht +) 31% Tuesday, March 2, 2010
  38. 38. Occupations 8% 11% 81% Business owner Team operator of social networking website Other Tuesday, March 2, 2010
  39. 39. Nationalities 1%5% 6% 1% 3% North America Europe Australia and Oceania South America Asia Africa 84% Tuesday, March 2, 2010
  40. 40. Customer Behavior Tuesday, March 2, 2010
  41. 41. Tools in SN use 1% 27% PC MAC 35% Laptop Smartphone Other 29% 8% Tuesday, March 2, 2010
  42. 42. SN Sites 200 150 100 50 0 Facebook Twitter YouTube MySpace Hi5 Friendster Blogger.com Flikr Bebo Multiply Windows LiveGoogle Buzz Other Quantities Percentage Tuesday, March 2, 2010
  43. 43. Periods of time to have used social networking websites 3% 9% Less than a month 10% 1 - 6 months 42% 6 month to years 1 - 2 years 2 - 3 years 22% 3 years over 14% Tuesday, March 2, 2010
  44. 44. The frequency in using social networking 21% 42% 1 - 4 hrs 5 - 8 hrs 9 - 12 hrs 23% 13 hrs + 14% Tuesday, March 2, 2010
  45. 45. The frequency in using social networking 6% 13% 0 - 10 hrs 11 - 20 hrs 21 - 30 hrs 31 - 40 hrs 41 hrs + 55% 14% 12% Tuesday, March 2, 2010
  46. 46. The duration in using social networking 12% 1.00 - 6.00AM 35% 6.01 - 12.00AM 18% 12.01 - 18.00PM 18.01 - 24.00PM 35% Tuesday, March 2, 2010
  47. 47. The amount of connection(friends) in using social networking websites 5% 8% Less than 10 10 - 49 11% 50 - 99 100 - 200 201 + 56% 20% Tuesday, March 2, 2010
  48. 48. The amount of communities / groups in using social networking 15% 6% 10% 69% None 1 - 10 11 - 20 21 - 50 Tuesday, March 2, 2010
  49. 49. The frequency in logging on with social networking websites 2%4% 5% I’m regularly logged on 20% Several times a day Once in few days Once a week Occasionally 69% Tuesday, March 2, 2010
  50. 50. Type of people who speak on social networking websites Groups of people Mean STD. Level Close friends 3.47 0.88767754 High Co-workers 3.19 0.937172053 High Family 2.51 1.215436725 Moderate Friends 3.42 0.752616875 High People that live far 2.38 1.105309252 Moderate away Strangers / people 1.77 0.960056531 Fairly you do not already know Total 2.77 0.170525465 Moderate Tuesday, March 2, 2010
  51. 51. The reason why people do not use social networking websites 1% 13% To serve the Internet 3% I am not interested in joining social networking sites I joined it once but i don’t enjoy doing it It’s against my religion 17% I don’t know to join the social networking sites 53% Other 13% Tuesday, March 2, 2010
  52. 52. The reason in social networking websites use 0% 5% 8% Find some information 4% Get opinions 4% 7% Entertain yourself 4% Socialize 8% Stay up-to-date with friend's life 6% Share your experience 5% Communicate with family and friends 8% Because it is convenient than Phone/ Email 6% Share Videos/ Pictures 6% Make new friends 6% Relationship 6% Keep up-to-date with social events 6% 5% 6% Friends use the site Ease to register Ease to register Can edit privacy settings do the business Other Tuesday, March 2, 2010
  53. 53. Conclusion & Suggestion -result of the study Tuesday, March 2, 2010
  54. 54. who Why -21-40 when friends 12.00PM - 12.00 AM Asia groups Investor regularly on 25001 - 50000 who What 7Ws 1H close friend PC Friends over FB 200 3YR 1-10 Groups 13 hrs +/day 41 hrs + / week where How Social network entertain opinion information Tuesday, March 2, 2010
  55. 55. S W -spread widely -Ignorance in SN -friends / groups -just serve the -no fee Internet SWOT of SN O T -hard to use -info. -not fulfill the - -entertain customer need -opinion -transaction -response Tuesday, March 2, 2010
  56. 56. Thank you Tuesday, March 2, 2010
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