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Google Maps – Local SEO – How To Drive Traffic From Maps & Mobile Devices
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Google Maps – Local SEO – How To Drive Traffic From Maps & Mobile Devices

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Learn how to steal the traffic from your local competitors by being better at Local SEO with Jon Payne of ODL Bristol.

Learn how to steal the traffic from your local competitors by being better at Local SEO with Jon Payne of ODL Bristol.

Published in Marketing , Technology , Business
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Transcript

  • 1. LOCAL SEO HOW TO DRIVE TRAFFIC FROM MAPS & MOBILE DEVICES #DigiBuff@MrJonPayne
  • 2. NOISY LITTLE MONKEY • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Specialising in online activity, maximising conversions from offline SEARCH & SOCIAL MEDIA MARKETING
  • 3. Over 100 businesses, charities and gov’t bodies in EU, USA & Africa WHO’D TRUST A MONKEY?
  • 4. “Highly Commended” in Dadis and Winner of “Best Innovation” in GR for a campaigns featuring UGC on YouTube, Facebook, Twitter, Google+ RECOGNISED FOR INNOVATION
  • 5. OOH PRETTY CLIENTS, SHINY THINGS YADDA YADDA YADDA #DigiBuff@MrJonPayne
  • 6. LOCAL SEO WHO NEEDS IT? #DigiBuff@MrJonPayne
  • 7. YOUR TARGET MARKET #DigiBuff@MrJonPayne
  • 8. MAIN CUSTOMER BASE #DigiBuff@MrJonPayne
  • 9. EASY WINS #DigiBuff@MrJonPayne
  • 10. LOCAL SEO WHEN DOES IT SHOW? #DigiBuff@MrJonPayne
  • 11. NOT LOCAL #DigiBuff@MrJonPayne
  • 12. LOCAL #DigiBuff@MrJonPayne
  • 13. NOT LOCAL #DigiBuff@MrJonPayne
  • 14. LOCAL #DigiBuff@MrJonPayne
  • 15. LOCAL #DigiBuff@MrJonPayne
  • 16. LOCAL #DigiBuff
  • 17. LOCAL NOW #DigiBuff@MrJonPayne
  • 18. TIME SPENT ON SCREEN TYPE PER DAY http://www.millwardbrown.com/adreaction/2014/#/ GLOBAL
  • 19. TIME SPENT ON SCREEN TYPE PER DAY http://www.millwardbrown.com/adreaction/2014/#/ UK
  • 20. DESIGNER? You can come test your new website here: http://odlbristol.co.uk WE GOT YO BACK @MrJonPayne
  • 21. YOU’RE INVITED @MrJonPayne
  • 22. IT’S FREE @MrJonPayne
  • 23. blackberry apple pi htc lenovo sony lg tvsamsung motorola kindle @MrJonPayne
  • 24. HOW DO I SET MY LOCAL SEO UP? AND MAKE IT OK #DigiBuff@MrJonPayne
  • 25. Image Credit #DigiBuff@MrJonPayne
  • 26. #DigiBuff@MrJonPayne
  • 27. PLAY THE GAME Read the rest of these slides before you go ahead and do this… GOOGLE MAKES LOCAL SEARCH FUN!
  • 28. HOW DO I SET IT UP? AND MAKE IT AWESOME? #DigiBuff@MrJonPayne
  • 29. Image Credit Local Ranking Factors by on Moz RANKING FACTORS
  • 30. REAL WORLD SIGNALS #DigiBuff@MrJonPayne
  • 31. BE A REAL BUSINESS • A physical address in the city being searched • A “real” phone number. E.g. 0117 not 0800 • This NAP* information featured clearly on your website *Name, Address, Postcode IN A REAL LOCATION
  • 32. MY BUSINESS SIGNALS #DigiBuff@MrJonPayne
  • 33. BE ACCURATE & HONEST • Proper category associations • NAP information EXACTLY as it appears on your website • Keyword in business title (E.g. BLB Solicitors) • Review quantity • Review velocity • Review diversity Reviews don’t have to be on Google (although it helps to have some) it aggregates reviews from other sources too DON’T SPAM (THAT MEANS YOU, SEO SHITS)
  • 34. SIGNALS ON YOUR SITE #DigiBuff@MrJonPayne
  • 35. PAGE RELEVANCE + AUTHORITY • Your location as a keyword in title tags and headlines • High-quality inbound links • Schema / Microformat mark up of your NAP on your site • Geositemaps / KML Useful resources: http://moz.com/ugc/category/local-seo PLUS SOME NERDY SHIZZLE
  • 36. <h1 class="title">Bristol</h1> <div itemscope="" itemtype="http://schema.org/LocalBusiness"> <h2><span itemprop="name">Noisy Little Monkey Ltd</span></h2> <p><span itemprop="description">Search Optimisation &amp; Social Media Agency</span></p> <div itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">C/O Aardman Animations, Gasferry Road</span>,<br> <span itemprop="addressLocality">Bristol</span>,<br> <span itemprop="addressCountry">GB </span></div> <p>Phone: <span itemprop="telephone">0117 327 0171</span> </p></div>
  • 37. SIGNALS ON OTHER SITES #DigiBuff@MrJonPayne
  • 38. LINKS NOT THE MAIN DRIVER HERE • Consistent, high-quality citations from sources that are: Authoritative Trustworthy Industry-relevant • Chambers of Commerce • Companies House • Regulatory bodies • Local Gov’t Directories • IYP (Quality ones) • FIX DUPLICATE OR INACCURATE LISTINGS • GIVE THIS JOB SOMEONE ANALY RETENTIVE Did I mention consistency or NAP? Obviously, nice to have though
  • 39. Image Credit #DigiBuff@MrJonPayne
  • 40. plus.google.com/+JonPayne @MrJonPayne ODLbristol.co.uk