Social Media: Content Matters

Content Matters Joanne L. Del Balso No Fuss Accounting Services www.nofussaccounting.com twitter handle: nofussacctng

Blog posts – yours or others
Company news
Promotional (keep to a minimum)
Hobbies & interests
Let your personality show
Interact with relevant forums etc.
Types of Content www.nofussaccounting.com twitter handle: nofussacctng

Forums Example Show links in all signatures www.nofussaccounting.com twitter handle: nofussacctng

Searching for Content
Using search engines – Google, Yahoo, Bing etc.
Find blogs, articles, videos etc. that you feel your
audience will respond to.
Ask yourself :
Is this content interesting, news worthy or relevant?
Does this content demonstrate you as a leader in your field?
Is this content from a trust worthy source?
Is this content accurate and truthful?
www.nofussaccounting.com twitter handle: nofussacctng

Searching for Content Once you find a great blog or article, how do you save it to refer back to it or check on the site for new posts? Most currently use bookmarks or just simply search the internet again for the blog. This becomes time consuming and frustrating going all over The internet for each site. How about using the technology to bring the content to you? www.nofussaccounting.com twitter handle: nofussacctng

Simplifying Your Search Results
RSS: Really Simple Syndication
a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Most blogs and websites can be followed using their RSS feed URL.
Anytime the blog is updated with a new post, the post is pushed to you.
You will not need to check that site
everyday

Setting up your RSS Reader
There are many readers out there.
Today I will show you how I use
my igoogle page as my RSS Reader
First: set up / log into a Gmail or
Google account

Need to now edit your slim reader box www.nofussaccounting.com twitter handle: nofussacctng

Replace the title and RSS feed link with the blog or feed you wish to watch My Recommendation is Saving 5 posts at a time (not 9) www.nofussaccounting.com twitter handle: nofussacctng

Finding the Feeds “URL”
Most internet browsers will have a built in feed finder. You will see an orange icon in your browser if a feed is available on a site.

Finding the Feeds “URL” Subscribe and then add to a reader (if not using igoogle) Copy this URL and past into your slim RSS reader box on your igoogle dash board www.nofussaccounting.com twitter handle: nofussacctng

Dashboard after adding 4 RSS Reader Boxes www.nofussaccounting.com twitter handle: nofussacctng

Converting to a Post Copy and paste the “url” into your social media manager I use Hootsuite to post to my twitter, facebook and linkedin accounts. Shorten the “url” and then complete your “post” or “tweet” send or schedule www.nofussaccounting.com twitter handle: nofussacctng

Creating Your Own Library of Posts Once you post is complete, Copy the post and save future content. TIP: If you don’t have time to copy the posts when you first are posting them, you can always review your “sent tweets” stream. www.nofussaccounting.com twitter handle: nofussacctng

Creating Your Own Library of Posts
Reasons for Cataloging your posts –
To build up a list of posts to re post at a future date
Makes coming up with “what to post” a lot easier
Having a place to save your posts, when you think of them…if you are not ready to post yet

Simple Solution : Excel I use an excel spreadsheet for saving my posts. You can use the tabs for different topics you wish to post about. This makes it easy to copy and past posts into your twitter manager very easy. Bonus I have created a “character count” to keep your posts with in the 140 twitter limit (or your own Retweet limit) www.nofussaccounting.com twitter handle: nofussacctng

Calculate the characters available if you wish to be retweeted (RT)!! For me my character count needs to be at 124 in order someone to be able to RT me with out editing. Always make it easy for people to Pass on your content. You can then save these posts and build a library of content to use. Use Excel tabs to separate topics. Link to Excel File www.nofussaccounting.com twitter handle: nofussacctng

Scheduling Posts Using Hootsuite Twitter Management www.nofussaccounting.com twitter handle: nofussacctng

Bulk Uploading Posts In Hootsuite this is only available if you subscribe to the Hootsuite Pro ($5.99 per month) www.nofussaccounting.com twitter handle: nofussacctng

Bulk Uploading Posts www.nofussaccounting.com twitter handle: nofussacctng

Advanced Twitter Search http://twitter.com/#!/search-advanced www.nofussaccounting.com twitter handle: nofussacctng

Advanced Twitter Search www.nofussaccounting.com twitter handle: nofussacctng

Advanced Twitter Search Twitter removed the rss feed link that was once a part of there advanced twitter search screen. You can get rss feeds for non-location based twitter searches by using www.topsy.com Location based search in more complex using Geocodes etc. – Email me and I will send you a link to the directions on how to accomplish this and then add it to your igoogle dash board. www.nofussaccounting.com twitter handle: nofussacctng

Summary
Check out IGOOGLE – Create your own Dash Board with your favorite blogs.
Search for content that you feel is of value to your followers.
Use Advance Twitter Searches to zone in to a specific topic, wording (and even location).
Catalog your posts by topic to build a library and make your time creating content/posts of value less taxing on your time.

This power point is available online at slideshare.net Or you can download it from my website www.nofussaccounting.com Under my Resources Tab: Social Media Resources The excel spreadsheet is available for download there also FOLLOW ME ON TWITTER : NOFUSSACCTNG FACEBOOK: www.facebook.com/nofussaccounting www.nofussaccounting.com twitter handle: nofussacctng

Social Media: Content Matters

by Joanne DelBalso on Oct 31, 2011

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Social Media: Content Matters — Presentation Transcript