Maximizing Social Media Potential

Maximizing Your Social Media Potential Joanne L. Del Balso No Fuss Accounting Services www.nofussaccounting.com twitter handle: nofussacctng

Who am I?
Accountant
Quickbooks Certified ProAdvisor
Enrolled Agent with the IRS
Small Business Owner Since 2007
Social Media Enthusiast
www.nofussaccounting.com twitter handle: nofussacctng

Intro to Social Media www.nofussaccounting.com twitter handle: nofussacctng

What is Social Media? 1 Public Relations 2 Customer Service 3 Loyalty Building 4 Collaboration 5 Networking 6 Customer Acquisition www.nofussaccounting.com twitter handle: nofussacctng Ultimately it is ALL about gaining….. AUTHORITY, LEADERSHIP & TRUST

SEO with Social Media Sites www.nofussaccounting.com twitter handle: nofussacctng Search engine optimization – Google looks at two main items 1. Inbound links List of sites and directories to sign up with 2. Keyword density When creating your bio or description: draft it in the third person use the keywords you wish customers to search for you with use the same bio in all directories or sites if possible

The 3 “C’s” of Social Media www.nofussaccounting.com twitter handle: nofussacctng Conversation Content Connect

www.nofussaccounting.com twitter handle: nofussacctng Create and distribute relevant or interesting content CONTENT
Blog posts – yours or others
Company news
Promotional (keep to a minimum)
Hobbies & interests
Let your personality show
Interact with relevant forums etc.
Intuit Community example
Conversation Content Connect

Keep content posts or status updates to a max of 140 characters If you want to be retweeted consider reducing your post to enough characters to include your twitter handle with RT in front of it. Example: RT @nofussacctng is a total of 16 characters so my tweets should be kept to 124 if I want followers to RT me without any liberal editing. Organize your content and save for future or scheduled posts www.nofussaccounting.com twitter handle: nofussacctng CONTENT TIPS Conversation Content Connect

Unique content to distribute
Posted immediately or scheduled
Save your content to build a library for future posts
Retweet, like, reply or comment
Find content to distribute
Favorite blogs, or message boards or communities
Bring them to you in one place such as an
igoogle dashboard (via rss feeds)
Cross posting
Blog, youtube, slideshare, etc.
www.nofussaccounting.com twitter handle: nofussacctng CONTENT TIPS Conversation Content Connect

www.nofussaccounting.com twitter handle: nofussacctng Connecting with friends, fans, followers etc… CONNECT
Twitter: people you follow and
people that follow you
Linkedin: connections
Facebook: friends / fans
Import your address book (all sites)
Search twellow.com link to syracuse “hood”
Use hash tags in tweets
Advanced twitter searches

www.nofussaccounting.com twitter handle: nofussacctng Social Media is all about the Conversation CONVERSATION
Twitter
Interact with followers (via RT or @ “reply”)
Ask a question to cause viewers to respond
Advanced: twitterchats - intensive 1 hr IM type conversation of all tweeps following a specific hash tag
Facebook / Linkedin
Like a post
Comment on a post
Ask a question

www.nofussaccounting.com twitter handle: nofussacctng How can we as a group assist each other to expand our networking potential? Power in Numbers
Follow other in your networking group
Via twitter, facebook, facebook fan pages, linkedin subscribe to blogs etc.
Interact with them
Distribute their posts etc.
Liking a status, commenting on a status
Retweeting a tweet or replying to a tweet

www.nofussaccounting.com twitter handle: nofussacctng How to set up lists Power in Numbers
Facebook: Set up a lists focused on social networking and interaction.
* New on Facebook is the “new” fan page and ability to see the feed of just the businesses etc that the fan page has liked.
Twitter: Lists – you can manage these on the twitter site or via dashboards like hootsuite or tweetdeck (I use hootsuite)
Linkedin – No real way to filter the update feed by a list
You just need to scan the feed for posts to react to

With a Little Help From Your “Friends” www.nofussaccounting.com twitter handle: nofussacctng Esther makes a post > if even just 4 people likes or comments on the post, her network potential increases from 200 to 1000! If someone sees Joanne’s like or comment the circle grows

Resources
Tonight's power point is available online
at www.slideshare.net/nofussacctng
Special rates for social media training now thru August 31, 2011
3 on 1 training / grab 2 of your friends
$180 for 2 hrs or $60 each
add a 4th for added $60 (max 4)
One on one also available for $60 per Hr

Resources www.nofussaccounting.com twitter handle: nofussacctng Wednesday – November 1, 2011 Time: 8:00am – 5:00pm Place: Holiday Inn Convention Ctr On Facebook Grandma Mary

Take Aways for Tonight
Branding: draft a bio using keywords that would be used to search for your business on google
Set up social media accounts
SEO: create inbound links to your site
Explore Twitter – Don’t be afraid!!

Maximizing Social Media Potential

by Joanne DelBalso on Jul 25, 2011

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Maximizing Social Media Potential — Presentation Transcript