FEATURED ENTREPRENEUR Janet Detota Owner, Janet Lee Photography & Safe and Sound Cat SittingM any people take a photography class in high school, but few endup following that as a career path. techniques, she spent much of her time becoming a master at her craft. “Needing to eat and sleep was quiteThe same went for Janet Detota, who inconvenient,” she recalls. Janet builtnever envisioned herself becoming an her portfolio and experimented withentrepreneur, let alone a professional new techniques by capturing imagesphotographer. Beginning her career of children, nature, and cats—subjectsin the insurance industry, Janet she had readily at hand.soon realized she needed a creativeoutlet—a 9-to-5 desk job wasn’t for her. Because her focus is on exceptional customer service (including in-personOpening a fabric art business and part- consults with clients before and aftertime cat sitting service, Janet renewed a session), Janet’s goals are to buildher creativity. In her spare time, she a rapport and learn what her client’swas taking photos of her children at plans are for the images and assisthome and would always document in bringing them to completion. Shefamily functions. Soon, friends and wants her clients to see the imagesrelatives started praising her photos— they create together as art and nother natural entrepreneurial instinct just photographs, and hopes they willkicked in, and she realized that her display them in their home to enjoypassion for making meaningful images every day.could be her next business venture. Janet encourages people to trust theirKeeping the cat sitting business to instincts, whether starting a newpart-time hours, Janet delved deep intothe world of photography. From online business or making a tough decision. Heeding her own advice, she is wise wordsmessage boards, classes, shootingcountless pictures, and hours in frontof the computer trying new editing turning her love of photography into a growing business! of wisdom…PAGE DESIGN BY ISCA DESIGN STUDIO // PHOTO BY JANET DETOTA “Trust your instincts.” – Janet DetotaWISE HAPPENINGS:WISE HAPPENINGS:Women’s Roundtable Discussions TechSpeak for Entrepreneurs The Building Blocks forWHEN: September 19, 12:00 – 1:00PM WHEN: September 20-21, 8:00AM – 5:00PM Starting a BusinessWHERE: WISE Women’s Business Center at WHERE: New York City WHEN: September 26, 5:30 – 7:00PMThe Tech Garden, 235 Harrison St., Syracuse WHERE: WISE Women’s Business Center at Learn to communicate with, understand, and The Tech Garden, 235 Harrison St., SyracuseAs a woman in business, you value the support of manage your technology teams and projects. Ledother women professionals. Talk out the challenges by WISE speaker Nelly Yusupova. You are unique! And so is your business idea! Butwith 10 other women over lunch! how can you translate all of that into a business? A women’s business center… run for women, by women. FIND US ON:WISE Women’s Business Center // The Tech Garden // 235 Harrison St. // Syracuse, NY 13205 // (315) 443-8634 // firstname.lastname@example.org A PROGRAM OF THE FALCONE CENTER FOR ENTREPRENEURSHIP AT SYRACUSE UNIVERSITY Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least 2 weeks in advance. Call (315) 443-8634.