Zen &
Good Design
by No Formulae

Actors
What do they
Clothes
GOOD have in
Plans common?
Leaders

Their necessary yet
unapparent qualities

A Good Actor
makes it difficult to
spot the acting

Comfortable Clothes
You don’t even realise you’re
wearing something

A Good Plan
Works so smoothly and
effortlessly that it doesn’t feel
like a plan at all

A Good Leader
Doesn’t act like a leader
but like a friend

But why am I talking about all this?

When you don’t try to keep
your mind thoughtless, when
you are not aware of your mind
being thoughtless, is when your
mind is absolutely thoughtless.
Zen Mind, Beginner’s Mind - Shunryu Suzuki

Good Design
Is when something creates such an
experience that it doesn’t feel like it
has been designed.
Good design creates an experience
which surpasses the “design” itself.

Good Design
It is when the experience overrides the
thought about design itself.

Thank you!
No Formulae
www.noformulae.com