designful
No Formulae practices designful innovation, Over the years “design” has become ever
brings in creativity and innovation in business more popular and is slowly getting into an
domains which translates into better every man’s vocabulary. Design, which
innovation
customer experience, lower costs and higher was traditionally restricted to the fields
revenues. like graphic, product, industrial, fashion,
2
interior, architecture etc. is expanding and
Designful Innovation uses the tools of design percolating more into the business functions.
to help you strategize and create innovative Design principles are being applied to things
solutions for the preset and the future. Design like finance, operations, marketing and
with its forward looking attitude, creating processes.
products and services by keeping the
customer in the center and with the inherent
nature of creating something new is the key
to innovation.

what we do We at No Formulae believe that Design
Research can enable businesses to
Design Research is undertaken prior to
developing any product or service. It enables
design
create unique products and services. the business to understand the probable
Deep qualitative understanding gives more context and use of its product. Only when
insights into consumer behaviour, than any one understands the need, can one come
quantitative tools. We use tools like up with a solution. Design research enables
research body-storming, deep metaphors,
ethnography, culture studies, aspirational
mapping, trends mapping, etc. to bring
the business to understand the needs
and create them into opportunities. Such
inputs are highly relevant and vital for any
businesses the insights that might get lost product. They allow easy planning, smooth
through the conventional methods. implementation, feedback to the business for
improvements and consequently delight to
the user.
3

what we do No Formulae with its design-led
multidisciplinary team goes further than
Our brand touchpoints range from brand
name, brand identity, brand values, brand
strategic
advertising agencies and branding studios colors, web presence, product packaging
when it comes to Brand Creation and to inter-personal interactions and other
Management. We have the right mix of skills intangibles.
to plan, create and manage a brand. We
branding work in tandem with our clients on long term
collaboration and create winning brands.
Having the capacity to conceive and
create a brand we also design the brand
communication and strategies to nurture the
We not only understand what the market brand which are fresh, innovative and tailor
expects but also what our client is trying to made!
brew and help bring out the values on which
the brand is based. We identify the perfect
mix of elements that communicate the brand
and then design them to be in perfect sync.
4

what we do With the economy fast progressing form
manufacturing and product-led to service
rendered and orchestrates them to give the
desired experience to the user.
service
based, the focus on customer experience
and satisfaction is becoming more prominent. No Formulae specializes in designing
The key differentiator in the multitude of services. With our innovative research
design
similar services being offered by their methods we understand the expectations
providers is the ultimate experience that the and experience of the user to find
service renders to the consumer. opportunities in the service to be designed.
We create service blueprints and prototypes
Service Design is an emerging field which and test the services reiteratively to arrive at
takes on from Design principles and Design the service which is truly experiential to the
Thinking and applies them to plan and create user.
Services. Service Design identifies the various
touch-point involved in the service being 5
Enters Loc
ates the Lounge ate
Loc unge to ta s who
lo lk to
e the
th T
g
in on e an alks
nd ti ng Ag to
Fi loca lou en
e t
th
of
Ya ow a g to
Lo Holid ut
ge ay
bo
Wa ents y
kn ettin
Ag bus
are
its
G
un
if
tra
E
OR
Sits at
n
booth to
l
discuss
his trave
Decisio
to trave
BEF
plans
the
Customer’s
DURING
l
Journey
custom e
to th
is
er
Water
served
ER
T
tra bout sion
AF
Re m the
l n the
ds
fro liday
tur
a cus
ho
ee
ns
Dis
ve
Cu e
s av
tra tom le ut
ay o
ve er
ls M with king
n o
Pac atio bo
Receipt, firm n
ks Con vel pla
trav for tickets and tra ment
el of ay
vouchers &p
handed to the

our team
Our colorful team encompasses
competencies of Design, Strategy,
Management, Finance, Medicine, Human
Behaviour, Manufacturing and Technology.
Using the tools of design and design thinking,
we look beyond products and develop
services and experiences to bring happiness
to everyone.
6

Experience
designful
innovation
in your business
7
National Design Business Incubator,
National Institute of Design,
Paldi, Ahmedabad - 380007
Gujarat, India
info@noformulae.com
www.noformulae.com