How To Build Your Nation - Taking tips from Stephen Colbert and the Colbert Nation to build community among your readers

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This presentation shows how you can use elements used by Stephen Colbert and the Colbert Nation to build community on your own web site or blog.

This presentation shows how you can use elements used by Stephen Colbert and the Colbert Nation to build community on your own web site or blog.

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  • You need to think about what kinds of fans are in each tier of your potential community, and you need to focus on getting people up the pyramid

Transcript

  • 1. Taking tips from Stephen Colbert and the Colbert Nation
    to build community among your readers
    How to build your nation
    Presented by :
    DB Ferguson
    Webmaster, NoFactZone.net
  • 2. XKCD on Community
  • 3. The basics behind community
    LEADERS
  • 4. The No Fact Zone community
    The Completists
  • 5. What is community?
    Community

    Audience
    Community
    =
    Interactive
    Conversation
  • 6. What makes the Colbert Nation unique?
    Focal point is always Stephen Colbert
    Our name – the Colbert Nation
    Call to Action
    Bestowing the “Colbert Bump”
    Treating the fans with respect and attention
    Using the internet to grow the fan base
  • 7. Defining your blog
    YOUR FOCAL POINT
  • 8. Defining your blog
    YOUR FOCAL POINT
  • 9. YOUR COMMUNITY – Questions to ask
    What kind of communities already exist in your niche?
    How is your community going to fill a need that is not being met?
    What will be the structure of your blog – key defining points and attitudes of content?
    What will your community standards be?
  • 10. What kind of community do you want?
    Shiny Happy Community
    Sad Stressful Community
  • 11. Give identity to your community
    Naming your community
  • 12. Define your possible reader base
  • 13. Where to find readers
    Friends
    Message boards
    Official site communities
    Twitter
  • 14. Build your own culture
    No Fact Zone vocabulary
    Zoner – A reader/community member of No Fact Zone
    Completist– Staff member of No Fact Zone
    Geoffrey why?! – From “Strangers With Candy”, an exclamation of disbelief or unhappiness
    *HEADDESK* - Zoner equivalent to *FACEPALM* in Lulz speak
    Colboarder – community member of ColbertNation.com boards
    *Balloon Drop* - exclamation of happiness or celebration
  • 15. Encouraging readers to be active in your community
    CALLS TO ACTION
  • 16. Why the Nation is so rabid
    INTERACTION!!
  • 17. Three words:
    Make
    It
    Easy!!
  • 18. Activities for your community
    Encourage readers to submit content
    Live meetups
    Blog suggestion posts
    Contests
    Off-topic posts
    Polls and Surveys
    Message boards
  • 19. Hosting your own message board?
    Pros
    Cons
    Gives your community a better chance to know each other
    Control off-topic content, channel away from main blog
    Gives your readers a chance to guide content
    Not as much control over guided conversation
    Much more opportunity for dischord and conflict
    Cliques could make new members feel unwelcome
    Time suck – taking away from blogging
  • 20.
  • 21. Featuring content from your readers and from other blogs
    Bump your readers
  • 22. Ways to feature readers
    Blogroll
    Guest posts
    Reaching out to primary sources of news
    Invite readers to become staff
    Better Know a Staffer/Reader/Community Member
  • 23. Gratuitous Eye Candy Slide
  • 24. Treat your readers with respect and kindness to win their loyalty and devotion
    Loyalty Through Kindness
  • 25. Connecting with your readers
    Social Networking (Twitter/Facebook)
    E-mail commenters and thank them
    Comment Reply Notification plugin
    Participate in other communities
    IM with people who have e-mailed you in Gmail
    Offer your help to other bloggers/readers
  • 26. Using online blogging tools to build your community
    THE INTERNET IS YOUR FRIEND
  • 27. WORDPRESS TOOLS
    Threaded comments
    Contact forms
    Social networking plugins
    Shout Out (Hey!) - Comment Rater plugin
    Unique and prominentRSS Feed button
    Woopra – Trending Topics
  • 28. What makes your community unique?
    Distinct focal point of blog and direction in your community
    Your community name and culture
    The activities within your community
    Recognition of readers
    Treating the readers with respect and attention
    Using WordPress tools to grow your community
  • 29. THANK YOU FOR LISTENING
    DB Ferguson
    www.nofactzone.net
    db@nofactzone.net
    Twitter - @dbferguson