Evelyn So, President       Craig Goodwill, Founder
Noesium Consulting Inc.            Mobile Jam Fest
                    ...
 Mobile    Jam Fest
  • The Concept
  • The Engagement Model
  • The Results
 Pulling   It All Together
  • 3 Key Elemen...
What came to your mind
     when people talk about
Social Media or Social Networks?



                            ?
     ...
An Ecosystem of
        Social Connections


that crosses online & offline platforms
This is the Story of
Mobile Arts Festival is an international youth creativity
competition for ages 14-29. MJF brings together youth to
collabo...
MJF Platform for
           Non-Profit Organizations



Used as a platform for NGO and Non-Profit organizations
to increas...
Millions of Youth.
            Safe.
Digital Cultural Exchange.


Global Classroom
• Media training
• Competitions
• Educa...
MJF Platform for
                   Brands



Provides brands the opportunity to execute their own
user-generated, social ...
The concept of
mobile is not just a
platform or a device
but a way of life.
Mobility offers
creators and users
access; how...
From the party to the
protest, from the
concert to the
community centre.
Youth create and are
inspired everywhere.
Contest Launch




 Website Contest
                                        Education
 User Generated
                    ...
MJF Blog
                                  MJF
           YouTube
                                Members



             ...
Film
              Music
           Photography
             Fashion
            Machinima
  Millenium Development Goals

...
Member Community
User Generated Content
MJF School


Interactive
Education



Tutorials by
Category
MJF TV

A user-
generated
series that
profiles all the
best MJF
content from
around the
world.
MJF TV

Broadcast quality
documentaries
dealing with youth
rights issues around
the globe.
MJF TV



Live music and videos
starring some of today's
top musical artists
MJF Closing Party 2006 ft. Lupe Fiasco




            MJF Launch Party 2007 ft. Q-tip and Common
Projection and
                       Bluetooth Video Content
                       Delivery




MJF Blitz
Creativity Wor...
Rogers Picnic - Mobile Film Competitions
Photo Camp
Summer Photo Contest
 Over 50 Million Impressions
 Over 300,000 unique visitors
 Over 4 Million page views
 3000 photo entries
 Hundreds o...
Website
                    design &
                  development
                                     SM
               ...
 Target   audience
 Values
 Positioning
 Persona  development
 Visual branding
 Experience design
 Messaging
 Soci...
Power …
is no longer in the hands of
the brand
Strategy  Tactical Plan -> Execution
      Concept
1.
      Requirements
2.
      Technology selection
3.
      Informati...
Clearly define Who, Why, What
• Have a clear mission
• Have measurable goals
• Thorough understanding of the target audien...
Emphasize best practices
• Employ digital processes
• Focus on project management
• Do not confuse viral with “launch and ...
Thank you.
         Your Thoughts?`

Evelyn So               Craig Goodwill
evelyn.so@noesium.com   Craig@mobilejamfest.co...
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Social Media Summit

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Our talk at Social Media Summit, 28 April 2009.

Case study - Mobile Jam Fest

How To Use Social Media To Promote Creativity, Make Positive Social Changes, And Connect People

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Social Media Summit

  1. 1. Evelyn So, President Craig Goodwill, Founder Noesium Consulting Inc. Mobile Jam Fest Culture Creatives and Co.
  2. 2.  Mobile Jam Fest • The Concept • The Engagement Model • The Results  Pulling It All Together • 3 Key Elements  Success Factors Q and A
  3. 3. What came to your mind when people talk about Social Media or Social Networks? ? ? ? ?
  4. 4. An Ecosystem of Social Connections that crosses online & offline platforms
  5. 5. This is the Story of
  6. 6. Mobile Arts Festival is an international youth creativity competition for ages 14-29. MJF brings together youth to collaborate in the areas of creativity, education and social awareness.
  7. 7. MJF Platform for Non-Profit Organizations Used as a platform for NGO and Non-Profit organizations to increase the capacity of their youth media programs and initiatives. The “Creative Class” platform allows youth from classrooms and programs around the globe to connect and collaborate for an international “digital” cultural exchange.
  8. 8. Millions of Youth. Safe. Digital Cultural Exchange. Global Classroom • Media training • Competitions • Educational Tools • Youth Festivals • 67 Countries • Millions Youth • Media/Classroom delivery • Network all Youth together
  9. 9. MJF Platform for Brands Provides brands the opportunity to execute their own user-generated, social networking initiatives and contests. The power of MJF is now in the hands of the brand, and ultimately their customer. The platform also comes with its own built in audience, connecting directly to MJF and all other network organizations.
  10. 10. The concept of mobile is not just a platform or a device but a way of life. Mobility offers creators and users access; however, wherever and whenever they want it.” Craig Goodwill, Creator of Mobile Jam Fest
  11. 11. From the party to the protest, from the concert to the community centre. Youth create and are inspired everywhere.
  12. 12. Contest Launch Website Contest Education User Generated Workshop Content online/offline Social Networking Live Concert, Content Generation
  13. 13. MJF Blog MJF YouTube Members MJF Twitter Contests MJF Facebook School MJF TV MySpace Live Events
  14. 14. Film Music Photography Fashion Machinima Millenium Development Goals All sides of the creative individual are represented at MJF.
  15. 15. Member Community
  16. 16. User Generated Content
  17. 17. MJF School Interactive Education Tutorials by Category
  18. 18. MJF TV A user- generated series that profiles all the best MJF content from around the world.
  19. 19. MJF TV Broadcast quality documentaries dealing with youth rights issues around the globe.
  20. 20. MJF TV Live music and videos starring some of today's top musical artists
  21. 21. MJF Closing Party 2006 ft. Lupe Fiasco MJF Launch Party 2007 ft. Q-tip and Common
  22. 22. Projection and Bluetooth Video Content Delivery MJF Blitz Creativity Workshops
  23. 23. Rogers Picnic - Mobile Film Competitions
  24. 24. Photo Camp Summer Photo Contest
  25. 25.  Over 50 Million Impressions  Over 300,000 unique visitors  Over 4 Million page views  3000 photo entries  Hundreds of films from around the world.  Over a 200 music entries.  10,000 mobile “video” downloads (6 weeks) across all 3 networks. (Bell, Rogers, Telus)  MJF Finalists are entered directly into the CFC WSFF.  Documentaries broadcast and shown throughout Canadian Universities and high schools  Formed new strategic partnerships to increase MJF reach and impact. Copyright Culture Creatives and Company 2007
  26. 26. Website design & development SM development, Contests content, convos Content Marketing Production Events Sponsorship
  27. 27.  Target audience  Values  Positioning  Persona development  Visual branding  Experience design  Messaging  Social Media visibility  Social Media “living”  Evolution
  28. 28. Power … is no longer in the hands of the brand
  29. 29. Strategy  Tactical Plan -> Execution Concept 1. Requirements 2. Technology selection 3. Information Architecture 4. Wireframes 5. Mock ups 6. Content 7. Front end 8. Back end 9. Testing 10. Launch 11. Maintenance 12.
  30. 30. Clearly define Who, Why, What • Have a clear mission • Have measurable goals • Thorough understanding of the target audience especially their communication culture • What’s the carrot? Use the right tools • Employ best Web and project management practice • Select the right platforms and technologies • Assemble the right team
  31. 31. Emphasize best practices • Employ digital processes • Focus on project management • Do not confuse viral with “launch and see it grow” Place Social Media in a holistic framework • Integrate online and offline • Develop a unique brand (persona and voice) • Build, nurture and grow social connections • “Live” Social Media • Do not forget it is social – connect with passion!
  32. 32. Thank you. Your Thoughts?` Evelyn So Craig Goodwill evelyn.so@noesium.com Craig@mobilejamfest.com www.noesium.com www.mobilejamfest.com Twitter: @evelynso Twitter: @mobilejamfest

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