Mobile Arts Festival is an international youth creativity
competition for ages 14-29. MJF brings together youth to
collaborate in the areas of creativity, education and social
MJF Platform for
Used as a platform for NGO and Non-Profit organizations
to increase the capacity of their youth media programs
The “Creative Class” platform allows youth from
classrooms and programs around the globe to connect
and collaborate for an international “digital” cultural
Millions of Youth.
Digital Cultural Exchange.
• Media training
• Educational Tools
• Youth Festivals
• 67 Countries
• Millions Youth
• Network all
MJF Platform for
Provides brands the opportunity to execute their own
user-generated, social networking initiatives and
The power of MJF is now in the hands of the brand,
and ultimately their customer.
The platform also comes with its own built in
audience, connecting directly to MJF and all other
The concept of
mobile is not just a
platform or a device
but a way of life.
creators and users
whenever they want
Creator of Mobile Jam Fest
From the party to the
protest, from the
concert to the
Youth create and are
Millenium Development Goals
All sides of the creative
individual are represented at
Over 50 Million Impressions
Over 300,000 unique visitors
Over 4 Million page views
3000 photo entries
Hundreds of films from around the world.
Over a 200 music entries.
10,000 mobile “video” downloads (6 weeks)
across all 3 networks. (Bell, Rogers, Telus)
MJF Finalists are entered directly into the CFC WSFF.
Documentaries broadcast and shown throughout
Universities and high schools
Formed new strategic partnerships to increase
MJF reach and impact.
Copyright Culture Creatives and Company 2007
Social Media visibility
Social Media “living”
is no longer in the hands of
Strategy Tactical Plan -> Execution
Clearly define Who, Why, What
• Have a clear mission
• Have measurable goals
• Thorough understanding of the target audience
especially their communication culture
• What’s the carrot?
Use the right tools
• Employ best Web and project management practice
• Select the right platforms and technologies
• Assemble the right team
Emphasize best practices
• Employ digital processes
• Focus on project management
• Do not confuse viral with “launch and see it grow”
Place Social Media in a holistic framework
• Integrate online and offline
• Develop a unique brand (persona and voice)
• Build, nurture and grow social connections
• “Live” Social Media
• Do not forget it is social – connect with passion!
Evelyn So Craig Goodwill
Twitter: @evelynso Twitter: @mobilejamfest