Evelyn So
President
Noesium Consulting Inc.
www.noesium.com
Integrative Digital ThinkingTM

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Eavesdropping encouraged!

Follow and be Followed

Why is it so popular?
Looks like a time waster!
Only GenY kids use it, I bet!

• 63% Males
• Largest age demographic = 35-to-44 years old = 5.9%
• Most common Twitterer =“Stable Career” = 14.7%
– Young and ethnically diverse singles
– Live in big-city metros
– Tend to work in the arts and entertainment industry
– drive small cars
– very liberal political views
• 2nd largest type = “Young Cosmopolitan” = 12.3%
– 40-somethings
– Likely drive a hybrid car
– household incomes > $250,000 per year
– very liberal political views

What are you
doing?
Follow Unfollow Block
Direct
Message Retweet
Message
Hashtag

Clear as Mud????

<Show live actions here!l! Including Twitter, TweetDeck,
Hastags and others>

e.g.
Apps
Other
e.g. Mobile
Social
SMS e.g.
Networks

Good for Socializing, I guess!
Why would Businesses use Twitter?

Brands that tweet
… too many to list

Get Closer to Customers
Listen Observe Find
Help
Talk TO
Talk WITH
BUILD or BREAK a Brand in 140 characters or less

Before Companies Dive into Twitterville
Who and Where are your Customers?
Why? Fit into customer strategy & operation?
Who will be responsible for tweeting?
How to start a Twitter communication?
How to adopt the right conversational style?

A few minutes left for questions!
http://noesium.wordpress.com
http://twitter.com/evelynso